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KBB Social Media

KBB Social Media



Presentation from KBB exhibition February 2012

Presentation from KBB exhibition February 2012



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    KBB Social Media KBB Social Media Presentation Transcript

    • Social MediaPresented byDaniel Rowles
    • Who Am I? Econsultancy Trainer and Consultant Trainer/Consultant for IAB and CIM 14 Years experience in digital marketing Both client and agency side Clients like Vodafone, BBC, MasterCard, Boots, DuPont, Warner Bros, Lego, Tesco, John Lewis
    • Domestics 1 Hour • Social Media in Perspective • Risks and Opportunities • Social Media Up Close •Facebook •Twitter •Blogs • Social Media Monitoring Handouts Questions
    • Show of Hands? Facebook? Twitter? LinkedIn? Google+? Pinterest?
    • Digital Marketing in Perspective8 years of video are uploaded to YouTube every day ?Average view time of a YouTube video is 2.5 seconds ?The average Facebook user creates 90 pieces of content ?each monthUsers are joining LinkedIn at the rate of 100 per minute ? ?92% of US children have some sort of web presence bythe time they are 2 years oldAll Stats from http://www.google.co.uk/intl/en/landing/internetstats/
    • http://econsultancy.com/blog/5401-the-horror-the-horror-vodafoneuk-s-social-media-balls-up
    • Growth of Audience No. of Followers (Thousands) When problem occurred8 Days
    • Impact of Search
    • Multi tasking• Laptop, Netbook, TV, Smartphone, iPad... All at once
    • What is Social Media?Social media and Web 2.0 have created a lot of buzz….Social media describes the online technologies and practices thatpeople use to share content, opinions, insights, experiences,perspectives, and media themselvesSource - WikipediaSocial networks , Social bookmarking, User Generated Content,Wiki’s, Blogs,etcNot a new technologyAbility and reason to engageContent is key
    • Source : http://www.umpf.co.uk 2011
    • Introducing ZMOT – The Traditional Moments OfTruthhttp://www.youtube.com/watch?v=g40rrWBx2ok&feature=related
    • Social Proof
    • What’s your objective? 21,335
    • EdgeRank
    • Great web content examples Repeat and engaged audience is the keywww.bbc.co.ukwww.steve.pavlina.com
    • Social media up close andpersonal
    • Blogginghttp://wordpress.comwww.technorati.comwww.blogger.com
    • BlogsMajor influence on SearchEnginesAttract very high trafficBloggers key influencersTechnorati.comBlogsearch.google.comAsk.com : Blogs and Feeds
    • Wordpress Highly flexible Hosted or custom build Plug-ins Templates Wordpress.com Wordpress.orghttp://wordpress.com
    • To blog or not to blogTransparency is keyContent is KingRemember personal toneBuild personality brand
    • Social networkswww.myspace.comwww.linkedin.com
    • Why social networks?Users of social networking sites are becoming imperviousto traditional ads and turning instead to their friends andcolleagues for information and product recommendationsFacebook became most used website worldwide overtakingGoogle
    • Business objectivesGet found by people who are searching foryour products or servicesConnect and engage with current and potentialcustomersCreate a community around your businessPromote other content you create, includingwebinars, blog articles, or other resources
    • Pages vs. GroupsGroups limit of 5000 “fans”Reflect on you individually – listed as AdminCan’t have Facebook AppsCan send messages rather than updates
    • Facebook pages http://www.facebook.com/advertising/?pages
    • Vanity URL’shttp://www.facebook.com/username/At least 25 fans (likes)
    • Act As Your Page
    • Facebook Advertising
    • Design your adTitle related to targetingDon’t’ try and sell!
    • Set up targetingBe specificKeyword targetTest, test, test
    • Targeting
    • Instant Personalisation
    • Google +
    • Twitterwww.twitter.com
    • TwitterGreat for driving trafficLinks from Twitter are NoFollowNot building link equity?Social Signals
    • Podcastingwww.apple.com/uk/iTunes
    • Viralheatwww.viralheat.com/
    • Considering Objectives
    • Thankyoudanielrowles@me.com@danielrowleswww.targetinternet.com