KBB Social Media

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Presentation from KBB exhibition February 2012

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KBB Social Media

  1. 1. Social MediaPresented byDaniel Rowles
  2. 2. Who Am I? Econsultancy Trainer and Consultant Trainer/Consultant for IAB and CIM 14 Years experience in digital marketing Both client and agency side Clients like Vodafone, BBC, MasterCard, Boots, DuPont, Warner Bros, Lego, Tesco, John Lewis
  3. 3. Domestics 1 Hour • Social Media in Perspective • Risks and Opportunities • Social Media Up Close •Facebook •Twitter •Blogs • Social Media Monitoring Handouts Questions
  4. 4. Show of Hands? Facebook? Twitter? LinkedIn? Google+? Pinterest?
  5. 5. Digital Marketing in Perspective8 years of video are uploaded to YouTube every day ?Average view time of a YouTube video is 2.5 seconds ?The average Facebook user creates 90 pieces of content ?each monthUsers are joining LinkedIn at the rate of 100 per minute ? ?92% of US children have some sort of web presence bythe time they are 2 years oldAll Stats from http://www.google.co.uk/intl/en/landing/internetstats/
  6. 6. http://econsultancy.com/blog/5401-the-horror-the-horror-vodafoneuk-s-social-media-balls-up
  7. 7. Growth of Audience No. of Followers (Thousands) When problem occurred8 Days
  8. 8. Impact of Search
  9. 9. Multi tasking• Laptop, Netbook, TV, Smartphone, iPad... All at once
  10. 10. What is Social Media?Social media and Web 2.0 have created a lot of buzz….Social media describes the online technologies and practices thatpeople use to share content, opinions, insights, experiences,perspectives, and media themselvesSource - WikipediaSocial networks , Social bookmarking, User Generated Content,Wiki’s, Blogs,etcNot a new technologyAbility and reason to engageContent is key
  11. 11. Source : http://www.umpf.co.uk 2011
  12. 12. Introducing ZMOT – The Traditional Moments OfTruthhttp://www.youtube.com/watch?v=g40rrWBx2ok&feature=related
  13. 13. Social Proof
  14. 14. What’s your objective? 21,335
  15. 15. EdgeRank
  16. 16. Great web content examples Repeat and engaged audience is the keywww.bbc.co.ukwww.steve.pavlina.com
  17. 17. Social media up close andpersonal
  18. 18. Blogginghttp://wordpress.comwww.technorati.comwww.blogger.com
  19. 19. BlogsMajor influence on SearchEnginesAttract very high trafficBloggers key influencersTechnorati.comBlogsearch.google.comAsk.com : Blogs and Feeds
  20. 20. Wordpress Highly flexible Hosted or custom build Plug-ins Templates Wordpress.com Wordpress.orghttp://wordpress.com
  21. 21. To blog or not to blogTransparency is keyContent is KingRemember personal toneBuild personality brand
  22. 22. Social networkswww.myspace.comwww.linkedin.com
  23. 23. Why social networks?Users of social networking sites are becoming imperviousto traditional ads and turning instead to their friends andcolleagues for information and product recommendationsFacebook became most used website worldwide overtakingGoogle
  24. 24. Business objectivesGet found by people who are searching foryour products or servicesConnect and engage with current and potentialcustomersCreate a community around your businessPromote other content you create, includingwebinars, blog articles, or other resources
  25. 25. Pages vs. GroupsGroups limit of 5000 “fans”Reflect on you individually – listed as AdminCan’t have Facebook AppsCan send messages rather than updates
  26. 26. Facebook pages http://www.facebook.com/advertising/?pages
  27. 27. Vanity URL’shttp://www.facebook.com/username/At least 25 fans (likes)
  28. 28. Act As Your Page
  29. 29. Facebook Advertising
  30. 30. Design your adTitle related to targetingDon’t’ try and sell!
  31. 31. Set up targetingBe specificKeyword targetTest, test, test
  32. 32. Targeting
  33. 33. Instant Personalisation
  34. 34. Google +
  35. 35. Twitterwww.twitter.com
  36. 36. TwitterGreat for driving trafficLinks from Twitter are NoFollowNot building link equity?Social Signals
  37. 37. Podcastingwww.apple.com/uk/iTunes
  38. 38. Viralheatwww.viralheat.com/
  39. 39. Considering Objectives
  40. 40. Thankyoudanielrowles@me.com@danielrowleswww.targetinternet.com

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