Examples in this section based on Google Analytics but the same features will be available in most packages.
KBB Search and Websites
Getting the most from yourWebsitePresented byDaniel Rowles
Who Am I? Econsultancy Trainer and Consultant Trainer/Consultant for IAB and CIM 14 Years experience in digital marketing Both client and agency side Clients like Vodafone, BBC, MasterCard, Boots, DuPont, Warner Bros, Lego, Tesco, John Lewis
Domestics 1 Hour • Websites and User Experience • Developing and Managing Your Site • Search Engine Optimisation • Analytics and Getting the Most from Your Site Handouts Questions
Show of Hands? Has a website currently? Sells directly through their site? Search optimisation? Uses analytics? Uses Facebook/Twitter for business?
Digital Marketing in Perspective ?82% of consumers research products before they leavethe house ?Internet sales grew from 9.5% to 12.2% in 2011Average website visit duration is just under 3 minutes ?Average webpage visit is 59 seconds ?All Stats from http://www.google.co.uk/intl/en/landing/internetstats/
Jargon:Digital Marketing is full of jargonCommon ones:SEO, PPC, CTR, SEM, IMStop me!Shout out!
Keeping your site legal with good accessibility Do websites impede the disabled? “…the provision of goods, facilities and services“ Does the DDA apply to websites? The Code of Practice specifically mentions websites How is it judged? W3C Accessibility guidelines www.w3c.org