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Google+ presentation by Daniel Rowles from CIM London event on the 6th December 2012

Google+ presentation by Daniel Rowles from CIM London event on the 6th December 2012

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Transcript

  • 1. Google+  
  • 2. Introductions Daniel Rowles Digital Marketing Trainer and Consultant Econsultancy Trainer CIM Faculty @danielrowles  
  • 3. Agenda Google+ in Perspective Fundamentals Search Benefits Local Benefits Measurement Slides Questions  
  • 4. Show of Hands LinkedIn Account Twitter Account Google+ Account?" Actively using it?  
  • 5. Google+ Fundamentals   •  400 million members Sep 2012 •  100 million active members monthly •  Described as a “Social Layer” •  Average monthly use time 3.3 mins •  Average Facebook monthly use time 7.5 hours http://plus.google.com
  • 6. Google+ Key Functionality•  Profile•  Stream•  Circles•  Games•  Hangouts•  Local•  Pages
  • 7. Hangouts•  Video conferencing•  VOIP•  Free•  10 People•  On-Air•  YouTube
  • 8. Social Proof
  • 9. Social Proof
  • 10. Privacy                       ‘we can tell you that you’ll be late for a meeting based on your location, your calendar and the local traffic conditions.’
  • 11. Google+ and ZMOT   S3mulus   First   Second   Moment  of   Moment  of   Truth   Truth  
  • 12. Consumer Barometer   http://www.consumerbarometer.com
  • 13. Google+ & Search Engine Optimisation  
  • 14. Search and Google+   •  On-Page Optimisation •  Link Building •  Social Signals
  • 15. Search Principle in Action
  • 16. Search Plus Your World
  • 17. Verified Pages
  • 18. Google Trends  http://www.google.co.uk/trends
  • 19. Google+ &Local Search
  • 20. Local Search  
  • 21. Google+ Reviews  
  • 22. Google+ Pages  
  • 23. Google+ Pages  
  • 24. Google+ Analytics
  • 25. The Path to Conversion   Search   Email   Conversion   Conversion   Search  Econsultancy:  Email  -­‐  550%  more  assisted  conversions  than  last  click  conversions  
  • 26. Mul3  Content  Version  
  • 27. Mul3  Content  Version  
  • 28. Social Insights  
  • 29. Beyond Volume Based Metrics   •  Driving Consideration Goal •  Create Dialogue Objective •  Share of Voice •  Audience Measure Engagement Tactics
  • 30. Social Monitoring   www.viralheat.com www.radian6.com www.brandwatch.com
  • 31. Beyond Volume Based Metrics   Men3ons  of   Share  of   Brand     Voice   Total  Men3ons   Topic   Audience   Comments,   shares,  likes   Engagement   Views  
  • 32. Conclusions  •  Setup company page•  Content key•  Search benefits•  Growing engagement•  Share of voice advantage•  Monitor, test and learn
  • 33. Thank you danielrolwes@me.com @danielrowles www.targetinternet.com