The hidden power of Social Media -- A presentation for Design Professionals

Presentation at Networking Event

Dan McCarthy Chairman/CEO Network Communications, Inc. THE HIDDEN POWER OF SOCIAL MEDIA

First, a look at some changes on the Internet

Almost everything on the web starts with Google.

The most influential factor in how Google presents search results is something called “PageRank.” “Pages”…not “People”

o Blogs What is Social Media? o Social networks o Video sharing o Photo sharing o Consumer reviews o Micro-blogging o SMS platform

Social Media is a series of conversations & connections between people who share interests or experience. In April, the top social media sites had more than 235 million users. MySpace FaceBook Blogger Wordpress Twitter

Facebook is the third most trafficked site on the Internet, with 104M visitors in April, up 133% since October 2008.

The shift in the web changes how to think about marketing

Your traditional marketing toolkit: Things that pull • Print advertising • Direct mail • Web site • Search marketing • E-mail • Events Cost Things that push • Marketing materials • Networking events • Referrals • Local organizations • Chamber of Reach Commerce • Associations

Contribute Network Participate Social media supplements your pull marketing – your advertising – and turbo-charges your word of mouth. It takes Internet marketing from Passive to Active at minimal cost.

You are successful in social media marketing just by being yourself, consistently & authentically.

Can I really be me?

COMBINE THE WAY YOU LIVE WITH THE WAY YOU MAKE A LIVING.

When people search on the web for you…

Using Social Media Marketing to Build A Large Platform that Presents Your Image AND Voice

You need very few tools.

Step 1: Set up a blog www.wordpress.com www.blogger.com

What do you put on your blog? Whatever is of interest to you will be of interest to people who are interested in you. • What have you seen? • What do you like? • Who have you met? • What have you done? • What do you think?

Step 2: Create your social identities Facebook LinkedIn Twitter

Things to do to get started • Build your network • Get involved in the conversation • Contribute • Comment • Participate

Join groups

Become a fan More than 165,000 members identify themselves as interested in design

Make a Fan Page for your business Click on “Create a page for my business”

Play around on Twitter: Interact with peers Find design discussions Connect with design enthusiasts

Wefollow.com Directory of members organized by interest 1000+ interior designers

Integrate your social • Add “Connect with us on…” to your print advertising identities into all your marketing • Include your social identity links on your direct mail and sales collateral • Add your social identity links to your e- mail signature • Cross-promote each social identity on individual sites Set a realistic content • Plan your content • How many times are you schedule comfortable updating? • Decide how long each update should be • Find things to share with others • Interesting objects • Projects • Web links

Have fun… Connect & engage Be interested & interesting Share your expertise Leverage your network

To get all the links www.viralhousingfix.com/miscellaneous/kit in this presentation chen-views/ To contact me dmccarthy@nci.com www.viralhousingfix.com Profile.to/DanMcCarthy To contact New England Kyle Hoepner Home 617-938-3991 x710 khoepner@nehomemag.com Betsy Abeles Kravitz 617-938-3991 x704 bkravitz@nehomemag.com

Thank you!

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The hidden power of Social Media -- A presentation for Design Professionals

by Dan McCarthy on Jun 03, 2009

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The hidden power of Social Media -- A presentation for Design Professionals — Webinar Transcript