The hidden power of Social Media -- A presentation for Design Professionals

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A presentation for a networking event hosted by Kitchen Views and New England Homes Magazine.

Introduction -- 00:46
Part 1: A look at changes on the Web -- 3:33
Part 2: How social media effects your marketing -- 12:25
Part 3: Using the Social Web to build your voice -- 19:42
Part 4: Today's web marketing for a design professional -- 22:04
Part 5: A case study of Social Media Marketing by a design professional -- 24:59
Part 6: Easy steps to get started -- 32:54
Conclusion: -- 43:00

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The hidden power of Social Media -- A presentation for Design Professionals

  1. 1. Presentation at Networking Event
  2. 2. Dan McCarthy Chairman/CEO Network Communications, Inc. THE HIDDEN POWER OF SOCIAL MEDIA
  3. 3. First, a look at some changes on the Internet
  4. 4. Almost everything on the web starts with Google.
  5. 5. The most influential factor in how Google presents search results is something called “PageRank.” “Pages”…not “People”
  6. 6. o Blogs What is Social Media? o Social networks o Video sharing o Photo sharing o Consumer reviews o Micro-blogging o SMS platform
  7. 7. Social Media is a series of conversations & connections between people who share interests or experience. In April, the top social media sites had more than 235 million users. MySpace FaceBook Blogger Wordpress Twitter
  8. 8. Facebook is the third most trafficked site on the Internet, with 104M visitors in April, up 133% since October 2008.
  9. 9. The shift in the web changes how to think about marketing
  10. 10. Your traditional marketing toolkit: Things that pull • Print advertising • Direct mail • Web site • Search marketing • E-mail • Events Cost Things that push • Marketing materials • Networking events • Referrals • Local organizations • Chamber of Reach Commerce • Associations
  11. 11. Contribute Network Participate Social media supplements your pull marketing – your advertising – and turbo-charges your word of mouth. It takes Internet marketing from Passive to Active at minimal cost.
  12. 12. You are successful in social media marketing just by being yourself, consistently & authentically.
  13. 13. Can I really be me?
  14. 14. COMBINE THE WAY YOU LIVE WITH THE WAY YOU MAKE A LIVING.
  15. 15. When people search on the web for you…
  16. 16. Using Social Media Marketing to Build A Large Platform that Presents Your Image AND Voice
  17. 17. You need very few tools.
  18. 18. Step 1: Set up a blog www.wordpress.com www.blogger.com
  19. 19. What do you put on your blog? Whatever is of interest to you will be of interest to people who are interested in you. • What have you seen? • What do you like? • Who have you met? • What have you done? • What do you think?
  20. 20. Step 2: Create your social identities Facebook LinkedIn Twitter
  21. 21. Things to do to get started • Build your network • Get involved in the conversation • Contribute • Comment • Participate
  22. 22. Join groups
  23. 23. Become a fan More than 165,000 members identify themselves as interested in design
  24. 24. Make a Fan Page for your business Click on “Create a page for my business”
  25. 25. Play around on Twitter: Interact with peers Find design discussions Connect with design enthusiasts
  26. 26. Wefollow.com Directory of members organized by interest 1000+ interior designers
  27. 27. Integrate your social • Add “Connect with us on…” to your print advertising identities into all your marketing • Include your social identity links on your direct mail and sales collateral • Add your social identity links to your e- mail signature • Cross-promote each social identity on individual sites Set a realistic content • Plan your content • How many times are you schedule comfortable updating? • Decide how long each update should be • Find things to share with others • Interesting objects • Projects • Web links
  28. 28. Have fun… Connect & engage Be interested & interesting Share your expertise Leverage your network
  29. 29. To get all the links www.viralhousingfix.com/miscellaneous/kit in this presentation chen-views/ To contact me dmccarthy@nci.com www.viralhousingfix.com Profile.to/DanMcCarthy To contact New England Kyle Hoepner Home 617-938-3991 x710 khoepner@nehomemag.com Betsy Abeles Kravitz 617-938-3991 x704 bkravitz@nehomemag.com
  30. 30. Thank you!

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