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Niche Digital Media Keynote Presentation

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Detailing an approach to using social media to increase engagement and drive business for a niche media brand.

Detailing an approach to using social media to increase engagement and drive business for a niche media brand.

Published in Business , Technology
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Transcript

  • 1. Dan McCarthyChairman & CEO
    Niche Digital Conference
    September 21, 2009
  • 2. A proposal
    If we create more channels to engage in more ways with more of the market, we will increase our engagement, enhance our importance and offer more cost-effective ways for marketers to use our brand to build their image, interact with customers and drive more business.
  • 3. Cycle of engagement
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Social media content strategy drives organic search results
    www.viralhousingfix.com
  • 9. The Sharing Impact
    Web site traffic is up 23% for all markets
    At Home, Kansas City and Mountain Living have driven the highest growth
  • 10. How the circles of networks work
  • 11. Multi-platform impact
    Magazine circulation
    Web visits
    • 18% (670 visits) of search traffic is for the brand name
    • 12. 21% of search results land on home page
  • Thanks…
    www.viralhousingfix.com
    twitter.com/danielrmccarthy
    profile.to/danmccarthy
    dmccarthy@nci.com