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Dan McCarthyChairman & CEO<br />Niche Digital Conference<br />September 21, 2009<br />
A proposal<br />If we create more channels to engage in more ways with more of the market, we will increase our engagement...
Cycle of engagement<br />
Social media content strategy drives organic search results<br />www.viralhousingfix.com<br />
The Sharing Impact<br />Web site traffic is up 23% for all markets<br />At Home, Kansas City and Mountain Living have driv...
How the circles of networks work<br />
Multi-platform impact<br />Magazine circulation<br />Web visits<br /><ul><li>18% (670 visits) of search traffic is for the...
21% of search results land on home page</li></li></ul><li>Thanks…<br />www.viralhousingfix.com<br />twitter.com/danielrmcc...
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Niche Digital Media Keynote Presentation

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Detailing an approach to using social media to increase engagement and drive business for a niche media brand.

Published in: Business, Technology
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Transcript of "Niche Digital Media Keynote Presentation"

  1. 1. Dan McCarthyChairman & CEO<br />Niche Digital Conference<br />September 21, 2009<br />
  2. 2. A proposal<br />If we create more channels to engage in more ways with more of the market, we will increase our engagement, enhance our importance and offer more cost-effective ways for marketers to use our brand to build their image, interact with customers and drive more business.<br />
  3. 3. Cycle of engagement<br />
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8. Social media content strategy drives organic search results<br />www.viralhousingfix.com<br />
  9. 9. The Sharing Impact<br />Web site traffic is up 23% for all markets<br />At Home, Kansas City and Mountain Living have driven the highest growth<br />
  10. 10. How the circles of networks work<br />
  11. 11. Multi-platform impact<br />Magazine circulation<br />Web visits<br /><ul><li>18% (670 visits) of search traffic is for the brand name
  12. 12. 21% of search results land on home page</li></li></ul><li>Thanks…<br />www.viralhousingfix.com<br />twitter.com/danielrmccarthy<br />profile.to/danmccarthy<br />dmccarthy@nci.com<br />
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