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Niche Digital Media Keynote Presentation
Niche Digital Media Keynote Presentation
Niche Digital Media Keynote Presentation
Niche Digital Media Keynote Presentation
Niche Digital Media Keynote Presentation
Niche Digital Media Keynote Presentation
Niche Digital Media Keynote Presentation
Niche Digital Media Keynote Presentation
Niche Digital Media Keynote Presentation
Niche Digital Media Keynote Presentation
Niche Digital Media Keynote Presentation
Niche Digital Media Keynote Presentation
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Niche Digital Media Keynote Presentation

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Detailing an approach to using social media to increase engagement and drive business for a niche media brand.

Detailing an approach to using social media to increase engagement and drive business for a niche media brand.

Published in: Business, Technology
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Transcript

  • 1. Dan McCarthyChairman & CEO
    Niche Digital Conference
    September 21, 2009
  • 2. A proposal
    If we create more channels to engage in more ways with more of the market, we will increase our engagement, enhance our importance and offer more cost-effective ways for marketers to use our brand to build their image, interact with customers and drive more business.
  • 3. Cycle of engagement
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Social media content strategy drives organic search results
    www.viralhousingfix.com
  • 9. The Sharing Impact
    Web site traffic is up 23% for all markets
    At Home, Kansas City and Mountain Living have driven the highest growth
  • 10. How the circles of networks work
  • 11. Multi-platform impact
    Magazine circulation
    Web visits
    • 18% (670 visits) of search traffic is for the brand name
    • 12. 21% of search results land on home page
  • Thanks…
    www.viralhousingfix.com
    twitter.com/danielrmccarthy
    profile.to/danmccarthy
    dmccarthy@nci.com

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