Niche Digital Media Keynote Presentation
Upcoming SlideShare
Loading in...5
×
 

Niche Digital Media Keynote Presentation

on

  • 766 views

Detailing an approach to using social media to increase engagement and drive business for a niche media brand.

Detailing an approach to using social media to increase engagement and drive business for a niche media brand.

Statistics

Views

Total Views
766
Views on SlideShare
766
Embed Views
0

Actions

Likes
0
Downloads
8
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Niche Digital Media Keynote Presentation Niche Digital Media Keynote Presentation Presentation Transcript

    • Dan McCarthyChairman & CEO
      Niche Digital Conference
      September 21, 2009
    • A proposal
      If we create more channels to engage in more ways with more of the market, we will increase our engagement, enhance our importance and offer more cost-effective ways for marketers to use our brand to build their image, interact with customers and drive more business.
    • Cycle of engagement
    • Social media content strategy drives organic search results
      www.viralhousingfix.com
    • The Sharing Impact
      Web site traffic is up 23% for all markets
      At Home, Kansas City and Mountain Living have driven the highest growth
    • How the circles of networks work
    • Multi-platform impact
      Magazine circulation
      Web visits
      • 18% (670 visits) of search traffic is for the brand name
      • 21% of search results land on home page
    • Thanks…
      www.viralhousingfix.com
      twitter.com/danielrmccarthy
      profile.to/danmccarthy
      dmccarthy@nci.com