Transport 2009 Conference
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Transport 2009 Conference

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A presentation on www.smartertravelsutton.org.uk from the 2009 National Transport Conference #behaviourchange #localgov #climatechange

A presentation on www.smartertravelsutton.org.uk from the 2009 National Transport Conference #behaviourchange #localgov #climatechange

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Transcript

  • 1. Daniel Ratchford Strategic Director of Environment & Leisure Transport 2009 Conference
  • 2. Content
    • Sutton and behaviour change
    • Smarter Travel Sutton at a glance
    • Smarter Travel Sutton objectives
    • Smarter Travel Sutton successes
    • Smarter Travel Sutton legacy
    • Six lessons from Smarter Travel Sutton
  • 3. www.smartertravelsutton.org Sutton and behaviour change
    • Small, attractive south west London borough
    • 180,000 population
    • High performing council
    • Reputation for environmental sustainability
    • Reputation for ‘behaviour change’ programmes
  • 4. www.smartertravelsutton.org Sutton and behaviour change
    • Our approach to behaviour change based on enabling residents to make smarter choices about their lives
    • A reputation for focusing on ‘soft’, rather than ‘hard’ measures: “more of the carrot, and less of the stick…”
    • Proven success in a range of areas. For example:
      • recycling
      • energy use
      • “ enviro-crime”
  • 5. www.smartertravelsutton.org Sutton and behaviour change
    • Our approach to behaviour change based on enabling residents to make smarter choices about their lives
    • A reputation for focusing on ‘soft’, rather than ‘hard’ measures: “more of the carrot, and less of the stick…”
    • Proven success in a range of areas. For example:
      • recycling
      • energy use
      • “ enviro-crime”
    Our waste awareness officers help people choose to recycle more. They talk directly to residents and businesses to explain our recycling policies, and to provide practical solutions to some of the barriers to increased recycling – for example, more bins (or less), and different collection arrangements
  • 6. www.smartertravelsutton.org Sutton and behaviour change
    • Our approach to behaviour change based on enabling residents to make smarter choices about their lives
    • A reputation for focusing on ‘soft’, rather than ‘hard’ measures: “more of the carrot, and less of the stick…”
    • Proven success in a range of areas. For example:
      • recycling
      • energy use
      • “ enviro-crime”
    We recently worked with B&Q to make available 6,000 rolls of loft insulation to our residents at a massively reduced price, and we delivered them for free to many households – helping them to choose to take a very simple step to make their homes more carbon efficient, and to save on their bills
  • 7. www.smartertravelsutton.org Sutton and behaviour change
    • Our approach to behaviour change based on enabling residents to make smarter choices about their lives
    • A reputation for focusing on ‘soft’, rather than ‘hard’ measures: “more of the carrot, and less of the stick…”
    • Proven success in a range of areas. For example:
      • recycling
      • energy use
      • “ enviro-crime”
    We tackle dog fouling through awareness campaigns (but also a combination of legislation, enforcement, on-the-spot fines, and prosecution). Our aim is to help those who allow their dogs to foul our parks and pavements to choose (and persuade others) to be more considerate. We have similar approach to fly-tipping , littering and graffiti
  • 8. www.smartertravelsutton.org Smarter Travel Sutton at a glance
    • Three-year pilot project, launched September 2006
    • Delivered in partnership between Sutton Council and TfL
    • £5m budget
    • Enabling residents to make smarter choices about their travel
  • 9. www.smartertravelsutton.org Smarter Travel Sutton objectives
    • To encourage Sutton’s residents to switch from their cars to cycling, walking or public transport for some of their trips:
      • to relieve congestion and reduce delay
      • to reduce carbon emissions
      • to provide cheaper transport options
      • to improve public health
  • 10.  
  • 11. www.smartertravelsutton.org Smarter Travel Sutton successes
    • 50% increase in cycling
    • 17% decrease in cycle theft
    • 13% increase in bus patronage
    • First London Borough to have 100% of schools covered by a travel plan
    • Over 16,000 employees covered by a workforce travel plan
    • 29% of residents aware of campaign
    • 2% mode shift from car
  • 12. www.smartertravelsutton.org Smarter Travel Sutton legacy
    • Mainstreaming Smarter Travel into the council’s transport structure
    • Development of a five year programme of delivering Integrated Transport Packages
    • Lessons learned for other boroughs, and for other services
  • 13. www.smartertravelsutton.org Smarter Travel Sutton legacy
    • Wallington Integrated Transport Package:
      • combined: physical measures and smarter choices
      • community led scheme
      • footway resurfacing, new lighting, shared spaces and cycle facilities
      • Business Travel Plan Network
      • Safer Routes to Schools cluster
      • Smarter Travel Sutton roadshow
  • 14. www.smartertravelsutton.org Six Lessons from Smarter Travel Sutton
    • Be clear, and transparent, about your objectives
    • Segment your audience; and use a wide range of approaches and initiatives at the same time
    • Measure what works, and what doesn’t
    • Ensure you have the necessary time, commitment, and resources
    • Programmes delivered in partnership with others, at a local level, work best
    • Find ways of mainstreaming behaviour change
  • 15. www.sutton.gov.uk daniel.ratchford@sutton.gov.uk www.twitter.com/danielratchford