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SPB Young Foundation


Presentation to the Sutton Partnership Board on #behaviourchange, by Kate Dalzell of the Young Foundation on 21 April 2010

Presentation to the Sutton Partnership Board on #behaviourchange, by Kate Dalzell of the Young Foundation on 21 April 2010

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  • 1. Sutton Partnership Board, 21.4.10 Kate Dalzell Young Foundation Slide 1 The Young Foundation 2010
  • 2. This presentation •Drivers of recent interest in behaviour change •What we mean by behaviour change •What are the Young Foundation doing? •What are local authorities and their partners doing? •What are we learning Slide 2 The Young Foundation 2010
  • 3. Why the interest in behaviour change now? •Public spending reductions •To improve outcomes, moving beyond the limits of service delivery •Popularisation of theories which bring fresh insights •Cross-party interest But it isn’t really new Slide 3 The Young Foundation 2010
  • 4. What we mean by behaviour change? •Applying new thinking from social and behavioural sciences •Shift away from “rational man” assumptions •Many theories; many models Slide 4 The Young Foundation 2010
  • 5. Internal factors Social factors Rules of thumb social proof Loss aversion Self-efficacy/ confidence descriptive norms inertia/ status quo bias collective efficacy time discounting Social norms personal capacity •Emotions External factors Habits Financial (dis)incentivestives Effort levels: information provision; access; regulation physical environment Factors influencing behaviour Slide 5 The Young Foundation 2010 Human Behaviours
  • 6. What we mean by behaviour change? Frameworks to support implementation Slide 6 The Young Foundation 2010
  • 7. Young Foundation work •London collaborative guide to behaviour change; practice exchange; action learning; incentives study •Recovery Network litter in Sutton; challenging families in Knowsley •Health Healthy Incentives in Birmingham Slide 7 The Young Foundation 2010
  • 8. London Collaborative wide range of work underway…
  • 9. Some examples... •borough-wide, cross-thematic approach Better Together, part of Harrow’s transformation programme •regional initiatives Go London!, maximising 2012 health legacy •small-scale pilots Barnet’s work on carbon and waste reduction, centred on pledges Slide 9 The Young Foundation 2010
  • 10. Some examples... •simple behaviours Step2Get in Wimbledon, incentivising walking to school •complex behaviours tackling gang and weapon violence in Southwark
  • 11. Some examples... •individual choice/ responsibility Active Steps, clinical referral to exercise provision through Sutton and Merton PCT •mobilising community activity co-design and co-production through Southwark Circle
  • 12. What we’re learning •Clarity and transparency about objectives •Engaging people, partners, staff in design and delivery •Fully understanding what’s driving behaviour •Use of multiple techniques •simple vs. complex behaviours •Segmenting the population and targeting •Staff need the skills and capacity •Political drive and strategic buy-in •Getting the right balance of carrot and stick right
  • 13. What we’re learning: impact •we are still learning what works, evidence base patchy •evaluation can be challenging •some projects show 6-10% change •long-term, not quick fix •have to take risks •we need to change too – our organisations, behaviours, examples we set
  • 14. Wider issues •What does this mean for our organisations? •Ethical/ political issues - defining acceptable behaviours/ interventions •Wider dialogues: what public should do/ pay for; cohesion and engagement; altruism •Role of partnership: interfacing with the ‘total person’
  • 15. Who do you think is at fault for causing obesity among children? Who do you think is responsible for tackling obesity among children? The parents of the individual Food and drink manufacturers Restaurants and fast food outlets Schools Who is The individual responsible? Supermarkets The government Not stated Other None of these Workplaces % 0 10 20 30 40 50 60 70 80 © British Telecommunications plc