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Maximizing ROI on Pinterest - SMSS New York - by PinLeague
 

Maximizing ROI on Pinterest - SMSS New York - by PinLeague

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This presentation expands on prior work, digging deeper into the sources of ROI on Pinterest.

This presentation expands on prior work, digging deeper into the sources of ROI on Pinterest.

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  • SynopsisPinterest is the fastest growing social network of all time, and possibly the single largest untapped opportunity for internet marketers today. While some have dived into the Pinterest ecosystem, many are taking a "wait and see" approach. In this session, Daniel Maloney, CEO & Co-Founder of PinLeague.com, will explain why he and his clients have dived into Pinterest- and why you might regret it if you don't do so soon. Topics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks
  • opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks
  • opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks
  • opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks
  • Pinterest users spend more money ($179.36, on average) on products seen on the social platform than do Twitter ($68.78) or Facebook ($68.78) users.
  • -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
  • -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
  • -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
  • -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
  • opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks

Maximizing ROI on Pinterest - SMSS New York - by PinLeague Maximizing ROI on Pinterest - SMSS New York - by PinLeague Presentation Transcript

  • Maximizing ROI onPi@PinLeague @danielpmaloney #SMSSummitDaniel Maloney,PinLeague CEO & Co-founder
  • @PinLeague #SMSSummit 954-505-8008This Presentation isInteractive
  • @PinLeague #SMSSummit 954-505-8008How Does Pinterest Factorinto Your Social Media Mix?Not Yet PinningHave Started PinningGrowing QuicklyPinterest = #1 Social Site
  • @PinLeague #SMSSummit 954-505-8008Thank You!I’d Like to ShareFirst Name + Email(954) 505-8008
  • @PinLeague #SMSSummit 954-505-8008On the Block…1. 5 Key Things To Know(And 2 to Forget)2. Growing Your Brand on Pinterest3. Maximizing Pinterest ROI
  • @PinLeague #SMSSummit 954-505-80081. Analytics & Insights2.Listening3.EngagementPinLeague makesPinterest MarketingEasy
  • @PinLeague #SMSSummit 954-505-8008Trusted by 850 brands, 150 agenciesRetail / E-Commerce Brand Marketers PublishersAgencies
  • @PinLeague #SMSSummit 954-505-8008Data is at our CoreRich Social DataEach Day…>40 million Users>75 million PinsPinterest, Facebook,Twitter, Email, GA + moreAnalyticsAudience EngineSocial + EmailListening
  • @PinLeague #SMSSummit 954-505-8008Get A Free Analytics Dashboard atPinLeague.com
  • KEY THINGSTO KNOW(AND TWO TO FORGET)
  • @PinLeague #SMSSummit 954-505-80081. Pinterest is AspirationalWhat I’m doingWho I amWho I WANT TO BE
  • @PinLeague #SMSSummit 954-505-80082. Hyper-targeting is Built In
  • @PinLeague #SMSSummit 954-505-8008Source: http://info.rjmetrics.com/blog/bid/52877/Pinterest-Data-Analysis-An-Inside-Look3. More Targeted  More ADDICTIVE
  • 5-25 mins4. CONTENT LIVES LONGERSources: http://corp.klout.com/blog/2011/11/the-life-of-a-tweet/; http://www.marketingpilgrim.com/2011/04/new-study-half-life-of-a-facebook-post.html; PinLeague client data: internal + Google Analytics; based on a sample of client repins; April 20125-25 minutes80 minutes> 1 week5-25 minutes80 minutes
  • @PinLeague #SMSSummit 954-505-80085. Rich Pins are the Future• Improves discovery• Commercial foundation• Addresses stale linkshttp://bit.ly/Rich-Pins
  • @PinLeague #SMSSummit 954-505-8008More Referrals Per User,More Revenue Per Referral1.0 1.114.0Twitter Facebook PinterestRatio:Referral Share toUser Share14x12.5xSource: http://blog.eloqua.com/pinterest-social-media-marketing/; http://activ8social.com/2012/09/25/pinterests-power-infographic/$69 $80$179Twitter Facebook PinterestAverage Order Valuefrom Social Referrals
  • @PinLeague #SMSSummit 954-505-8008ONE TO FORGET:PINTEREST IS FORWOMENQ4 2011: 90% femaleToday: 67% female
  • @PinLeague #SMSSummit 954-505-8008AND ANOTHER: Pinterest was theFastest Site to 10 Million UsersSource: http://compete.com12/2012
  • GROWINGYOURON
  • @PinLeague #SMSSummit 954-505-8008Are you using a Pinterest toolto understand your audience?I am! I am!
  • @PinLeague #SMSSummit 954-505-8008Step 1: Know Your AudienceWhat’s being shared from your brand?What other content do yourusers engage with?Who is doing the sharing?
  • @PinLeague #SMSSummit 954-505-8008Start With What’s Trending FromYour Domain Right Now
  • @PinLeague #SMSSummit 954-505-8008Get to Know Top Advocates
  • @PinLeague #SMSSummit 954-505-8008Step 2:Curate CONTENT for the User5 things they LOVE +5 things they have a hard time finding +2 things about you= Your First 12 Boards
  • @PinLeague #SMSSummit 954-505-8008Cover Photos are CriticalSource: http://mashable.com/2012/05/29/pinterest-eye-tracking-study/#view_as_one_page-gallery_box5709
  • @PinLeague #SMSSummit 954-505-8008Step 3:Study theResultsandOPTIMIZE
  • @PinLeague #SMSSummit 954-505-8008Use A Category Heatmap To SeeWhich Content is Going Viral
  • @PinLeague #SMSSummit 954-505-8008Dig Deeper into Content Strategywith the Boards Report
  • @PinLeague #SMSSummit 954-505-8008And Which of Your Pins areGrowing Fastest or Most Discussed
  • @PinLeague #SMSSummit 954-505-8008Optimize Pinning During the BestDays and Time for you Audience
  • MAXIMIZINGROI
  • @PinLeague #SMSSummit 954-505-8008The Marginal Cost of Growth onPinterest is Lower than Facebook$0.01 – 0.40 $0.50 – 2.50The sooner you move,the higher your ROI will beSource: PinLeague data, http://www.emediavitals.com/content/price-facebook-fan
  • @PinLeague #SMSSummit 954-505-8008Pinterest ROI =ƒ(Mass, Activation, Conversion)
  • @PinLeague #SMSSummit 954-505-8008Off-PinterestKey ROI DriversOn-Pinterest
  • @PinLeague #SMSSummit 954-505-8008Contests Draw Short-Term Attention3,4343,8194211,72001,0002,0003,0004,000Restaurant Chains on Pinterest –Followers in Septemberpanerabread maggianos pfchangs tgifridayspins chilis qdobamexgrillJumped to #2 with“Pin it to Win It”contest on their blogSource: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.comThen, flatlined again
  • @PinLeague #SMSSummit 954-505-8008Cross-Platform Promotion is Better5,0445,3843121,54501,0002,0003,0004,0005,0006,000Automotive Brands on Pinterest –Followers in Septemberhonda volkswagen porsche peugeotpanama officialmini jeep"Pintermission:” A 24-hour break fromPinterest to visit places or buy productstheyve pinned about (with $500 cash)And Jeep?Source: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
  • @PinLeague #SMSSummit 954-505-8008Source: http://facebook.com/jeep
  • @PinLeague #SMSSummit 954-505-8008Source: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com>1,000 Pinterestfollowers in 2 daysGrowth tripledfrom 35 to 110 /wk23k Likes later…
  • @PinLeague #SMSSummit 954-505-800816kfollowers471kfans2.1Msubscribers*Twitter and e-mail available now, facebook coming soonBut Don’t Forget Where YourREAL Base Is…
  • @PinLeague #SMSSummit 954-505-80082.1 ME-mailsMost Companies use a single Blast;this is a Flawed Approach600k onPinterest1.5MNot onPinterest“Yay!”“Don’t SPAMMe!”
  • @PinLeague #SMSSummit 954-505-80082.1 ME-mailsBut Each User is Unique;Speak Their Language!600k onPinterest1.5MNot onPinterest800kFacebook300kTwitter
  • @PinLeague #SMSSummit 954-505-80082-3x growth rateafterwards
  • @PinLeague #SMSSummit 954-505-8008Retailer Case Study: Social + Email60kUsers Targeted$1,800spendWeeklyemail sends+$11k / moon Pinterest+12k Pinsby users+2,500followers
  • @PinLeague #SMSSummit 954-505-8008Influencer MarketingSimple Tip:Engage followerswho haven’t yetpinned from yoursite with greatcontent
  • @PinLeague #SMSSummit 954-505-8008Important: Influencers areInfluential About SOMETHING
  • @PinLeague #SMSSummit 954-505-8008Important: Influencers areInfluential About SOMETHING
  • @PinLeague #SMSSummit 954-505-8008The Challenge:Finding The Right Influencers
  • @PinLeague #SMSSummit 954-505-8008We loveburgers.We pinnedcontent fromchilis.comWe pin aboutfood often = influencerTools That Help:Search < Audience Engine < Listening
  • @PinLeague #SMSSummit 954-505-8008Pinterest ROI =ƒ(Mass, Activation, Conversion)+Enterprise Insight
  • @PinLeague #SMSSummit 954-505-8008THE REAL LONG-TERM ROI:THE DATA
  • @PinLeague #SMSSummit 954-505-80081% bettermerchandisingdecisions…$700Mper year
  • @PinLeague #SMSSummit 954-505-8008ApplicationsContent Analysis •SEO•Content Strategy•Product TestingInfluencer & FanIdentification•Build Influencer Network•Expand Affiliate NetworkCompetitiveIntelligence•Merchandising•Track Campaign Effectiveness•Recruit Competitors’ CustomersPinterest Data In Action…
  • @PinLeague #SMSSummit 954-505-8008How Can I Help?First Name + Email(954) 505-8008@danielpmaloneydanny@pinleague.com