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Jewelers Resource Pinterest Webinar by PinLeague

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  • Synopsis Pinterest is the fastest growing social network of all time, and possibly the single largest untapped opportunity for internet marketers today. While some have dived into the Pinterest ecosystem, many are taking a "wait and see" approach. In this session, Daniel Maloney, CEO & Co-Founder of PinLeague.com, will explain why he and his clients have dived into Pinterest- and why you might regret it if you don't do so soon.  Topics covered will include:  Why Pinterest is great for brands (beyond the obvious) Fundamental differences between Pinterest and other prominent social networks A sure fire recipe to get 1,000 targeted followers in 30 Days, and  Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks
  • opics covered will include:  Why Pinterest is great for brands (beyond the obvious) Fundamental differences between Pinterest and other prominent social networks A sure fire recipe to get 1,000 targeted followers in 30 Days, and  Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks
  • Pinterest users spend more money ($179.36, on average) on products seen on the social platform than do Twitter ($68.78) or Facebook ($68.78) users.
  • -Get up the learning curve early -Be there to capitalize on the growth (new users = most active followers) -
  • -Get up the learning curve early -Be there to capitalize on the growth (new users = most active followers) -
  • -Get up the learning curve early -Be there to capitalize on the growth (new users = most active followers) -
  • -Get up the learning curve early -Be there to capitalize on the growth (new users = most active followers) -
  • opics covered will include:  Why Pinterest is great for brands (beyond the obvious) Fundamental differences between Pinterest and other prominent social networks A sure fire recipe to get 1,000 targeted followers in 30 Days, and  Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks
  • Transcript

    • 1. Pioneers onHow Early Adopters Are Finding SuccessPiPi@PinLeague @danielpmaloney #AAFDaniel Maloney,PinLeague CEO & Co-founder
    • 2. @PinLeague #AAF 954-505-8008On the Block…1. Five Key Things To Know(And 2 to Forget)2. Growing Your Brand on Pinterest3. Maximizing Pinterest ROI
    • 3. @PinLeague #AAF 954-505-80081. Mobilize Fan Base2.Attract New Customers3.Analytics & Insights1. Mobilize Fan Base2.Attract New Customers3.Analytics & InsightsPinLeague makesPinterest MarketingEasy
    • 4. @PinLeague #AAF 954-505-8008Trusted by 750 brands, 100 agenciesRetail / E-Commerce Brand Marketers PublishersAgencies
    • 5. @PinLeague #AAF 954-505-8008Data is at our CoreRich Social DataEach Day…>40 million Users>75 million PinsAnalytics & InsightsAnalytics & InsightsAudience EngineAudience EngineSocial + EmailSocial + Email
    • 6. KEY THINGSTO KNOW(AND TWO TO FORGET)
    • 7. @PinLeague #AAF 954-505-80081. Hyper-targeting is Built In
    • 8. @PinLeague #AAF 954-505-8008Source: http://info.rjmetrics.com/blog/bid/52877/Pinterest-Data-Analysis-An-Inside-Look2. More Targeted  MoreADDICTIVE
    • 9. 5-25 mins3. CONTENT LIVES LONGERSources: http://corp.klout.com/blog/2011/11/the-life-of-a-tweet/; http://www.marketingpilgrim.com/2011/04/new-study-half-life-of-a-facebook-post.html; Pin League clientdata: internal + Google Analytics; based on a sample of client repins; April 20125-25 minutes80 minutes> 1 week5-25 minutes80 minutes
    • 10. @PinLeague #AAF 954-505-80084. Pinterest is AspirationalWhat I’m doingWho I amWho I WANT TO BE
    • 11. @PinLeague #AAF 954-505-80085. More Referrals Per User,More Revenue Per Referral14x12.5xSource: http://blog.eloqua.com/pinterest-social-media-marketing/; http://activ8social.com/2012/09/25/pinterests-power-infographic/
    • 12. @PinLeague #AAF 954-505-8008ONE TO FORGET:PINTEREST IS FORWOMENQ4 2011: 90% femaleToday: 67% female
    • 13. @PinLeague #AAF 954-505-8008
    • 14. @PinLeague #AAF 954-505-8008AND ANOTHER: Pinterest was theFastest Site to 10 Million UsersSource: http://compete.com12/2012
    • 15. GROWINGYOURON
    • 16. @PinLeague #AAF 954-505-8008How Does Pinterest Factorinto Your Social Media Mix?Not Yet PinningHave Started PinningGrowing QuicklyPinterest = #1 Social Site
    • 17. @PinLeague #AAF 954-505-8008Step 1: Know Your AudienceWhat’s being shared from your brand?Who is doing the sharing?What do those users engage with?
    • 18. @PinLeague #AAF 954-505-8008Who is using a tool tounderstand their audience?No.No- But Want ToYes- I Am!
    • 19. @PinLeague #AAF 954-505-8008Get A Free Analytics Dashboard atPinLeague.com
    • 20. @PinLeague #AAF 954-505-8008Start With What’s Trending FromYour Domain Right Now
    • 21. @PinLeague #AAF 954-505-8008Identify Top Advocates andGet to Know Them
    • 22. @PinLeague #AAF 954-505-8008Step 2:Design CONTENT for the User5 things they LOVE +5 things they have a hard time finding +2 things about you= Your First 12 Boards
    • 23. @PinLeague #AAF 954-505-8008Cover Photos are CriticalSource: http://mashable.com/2012/05/29/pinterest-eye-tracking-study/#view_as_one_page-gallery_box5709
    • 24. @PinLeague #AAF 954-505-8008Step 3:Study theResultsandOPTIMIZE
    • 25. @PinLeague #AAF 954-505-8008Use A Category Heatmap To SeeWhich Content is Going Viral
    • 26. @PinLeague #AAF 954-505-8008Dig Deeper into Content Strategywith the Boards Report
    • 27. @PinLeague #AAF 954-505-8008And Which of Your Pins areGrowing Fastest or Most Discussed
    • 28. @PinLeague #AAF 954-505-8008Optimize Pinning During the BestDays and Time for you Audience
    • 29. MAXIMIZINGROI
    • 30. @PinLeague #AAF 954-505-8008The Most Common Reason forNOT Investing in Pinterest…“I can’t justify theROI vs. Facebook or Twitterwhere we have more followers.”
    • 31. @PinLeague #AAF 954-505-8008The Marginal Cost of Growth onPinterest is Lower then Facebook$0.01 – 0.40 $0.50 – 2.50So, the issue must be critical massSource: PinLeague data, http://www.emediavitals.com/content/price-facebook-fan
    • 32. @PinLeague #AAF 954-505-800880 / 2080% of focus spent on Company profile / boards80% of buzz and revenue from USER pins
    • 33. @PinLeague #AAF 954-505-8008Cross-PlatformWays to Engage Your Fan BaseIntegration Contests & Charity
    • 34. @PinLeague #AAF 954-505-8008Contests Draw Short-Term Attention Jumped to #2 with  “Pin it to Win It” contest on their blogSource: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.comThen, flatlined again
    • 35. @PinLeague #AAF 954-505-8008Cross-Platform Promotion is Better"Pintermission:” A 24-hour breakfrom Pinterest to visit places or buyproducts theyve pinned about (with$500 cash)And Jeep?Source: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
    • 36. @PinLeague #AAF 954-505-8008Source: http://facebook.com/jeep
    • 37. @PinLeague #AAF 954-505-8008Source: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com>1,000 Pinterestfollowers in 2 daysGrowth tripledfrom 35 to 110 /wk23k Likes later…
    • 38. @PinLeague #AAF 954-505-800816kfollowers471kfans2.1Msubscribers*Twitter and e-mail available now, facebook coming soonBut Don’t Forget Where YourREAL Base Is…
    • 39. @PinLeague #AAF 954-505-80082.1 ME-mails2.1 ME-mailsMost Companies use a single Blast;this is a Flawed Approach600k onPinterest600k onPinterest1.5MNot onPinterest1.5MNot onPinterest“Yay!”“Don’t SPAMMe!”
    • 40. @PinLeague #AAF 954-505-80082.1 ME-mails2.1 ME-mailsBut Each User is Unique;Speak Their Language!600k onPinterest600k onPinterest1.5MNot onPinterest1.5MNot onPinterest800kFacebook800kFacebook300kTwitter300kTwitter
    • 41. @PinLeague #AAF 954-505-80082-3x growth rateafterwards
    • 42. @PinLeague #AAF 954-505-8008Case Study: PinMail + Online Retail60kUsers Targeted$1,800spendWeeklyemail sends60kUsers Targeted$1,800spendWeeklyemail sends+$11k / moon Pinterest+12k Pinsby users+2,500followers+$11k / moon Pinterest+12k Pinsby users+2,500followers
    • 43. @PinLeague #AAF 954-505-8008Bonus Strategy:Influencer RecruitmentSimple Tip:Engage followerswho haven’t yetpinned from yoursite with greatcontent
    • 44. @PinLeague #AAF 954-505-8008Important: Influencers areInfluential About SOMETHING
    • 45. @PinLeague #AAF 954-505-8008Important: Influencers areInfluential About SOMETHING
    • 46. @PinLeague #AAF 954-505-8008The Challenge:Finding The Right Influencers
    • 47. @PinLeague #AAF 954-505-8008We loveburgers.We pinnedcontent fromchilis.comWe pin aboutfood often = influencerAudience Engine: Interest-DrivenInfluencer Recruitment
    • 48. @PinLeague #AAF 954-505-8008THE KEY TO PINTEREST ROI:THE DATA
    • 49. @PinLeague #AAF 954-505-8008ApplicationsContent Analysis •SEO•Content Strategy•Product TestingInfluencer & FanIdentification•Build Influencer Network•Expand Affiliate NetworkCompetitiveIntelligence•Merchandising•Track Campaign Effectiveness•Recruit Competitors’ CustomersPinterest Data In Action…
    • 50. @PinLeague #AAF 954-505-8008How Can I Help?First Name + Email(954) 505-8008@danielpmaloneydanny@pinleague.com@danielpmaloneydanny@pinleague.com