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MySpace:    A Place for Friends Daniel Perrino Jenny Fisher Kory Hillman Christopher Wieck Alessandra San Pascual
Using OpenSocial… <ul><li>Advantages: </li></ul><ul><li>Match Facebook functionality quickly </li></ul><ul><li>Cost Effici...
Using their own Platform… <ul><li>Advantages: </li></ul><ul><li>Easier to request payments for applications </li></ul><ul>...
Choosing OpenSocial would be the best option for MySpace
Developer   Perspective <ul><li>Developers create applications to reach a wide audience </li></ul><ul><li>OpenSocial uses ...
Avoided   Costs <ul><li>In house development means expansion, $20M as seen from previous expansion </li></ul><ul><li>Hire ...
Matching  Facebook <ul><li>Popularity of Facebook from their API </li></ul><ul><li>OpenSocial matches this functionality b...
Conclusion <ul><li>Using Google would put MySpace back in the limelight </li></ul><ul><li>Since MySpace uses YouTube, the ...
Bibliography <ul><li>Hinchcliffe, Dion. “6 Essential Things You Need to Know About Google’s OpenSocial.”  Dion Hinchchillf...
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My Space Slideshow

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Dan, Jenny, Chris, Kory, Alessandra

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Transcript of "My Space Slideshow"

  1. 1. MySpace: A Place for Friends Daniel Perrino Jenny Fisher Kory Hillman Christopher Wieck Alessandra San Pascual
  2. 2. Using OpenSocial… <ul><li>Advantages: </li></ul><ul><li>Match Facebook functionality quickly </li></ul><ul><li>Cost Efficient </li></ul><ul><li>Would not need to make major modifications </li></ul><ul><li>Reduce risk </li></ul><ul><li>No need to hire new staff </li></ul><ul><li>Ability to match Facebook functionality quickly without incurring major investments </li></ul><ul><li>Disadvantages: </li></ul><ul><li>Differentiation  competitor sites would all look the same </li></ul><ul><li>Time Consuming </li></ul><ul><li>User information would be made public </li></ul>
  3. 3. Using their own Platform… <ul><li>Advantages: </li></ul><ul><li>Easier to request payments for applications </li></ul><ul><li>Keep current terms of service </li></ul><ul><li>Would keep user information private </li></ul><ul><li>Allows for differentiation from their competitors </li></ul><ul><li>Doubt concerning OpenSocial </li></ul><ul><li>Disadvantages: </li></ul><ul><li>More costly </li></ul><ul><li>Hire new people </li></ul><ul><li>How will the new staff work with current staff </li></ul>
  4. 4. Choosing OpenSocial would be the best option for MySpace
  5. 5. Developer Perspective <ul><li>Developers create applications to reach a wide audience </li></ul><ul><li>OpenSocial uses a common application model </li></ul><ul><li>Simple and Straightforward </li></ul><ul><li>Powered by Google </li></ul>
  6. 6. Avoided Costs <ul><li>In house development means expansion, $20M as seen from previous expansion </li></ul><ul><li>Hire people to implement and maintain platform </li></ul><ul><li>Risk associated with in-house platform </li></ul>
  7. 7. Matching Facebook <ul><li>Popularity of Facebook from their API </li></ul><ul><li>OpenSocial matches this functionality but makes it non-exclusive </li></ul><ul><li>OpenSocial puts MySpace a step ahead of Facebook </li></ul><ul><li>Powered by Google </li></ul>
  8. 8. Conclusion <ul><li>Using Google would put MySpace back in the limelight </li></ul><ul><li>Since MySpace uses YouTube, the video support caused an increase in use. </li></ul><ul><li>Choosing OpenSocial would: </li></ul><ul><ul><li>Reduce Costs </li></ul></ul><ul><ul><li>Match Facebook’s functionality </li></ul></ul><ul><ul><li>Be user and developer friendly </li></ul></ul>
  9. 9. Bibliography <ul><li>Hinchcliffe, Dion. “6 Essential Things You Need to Know About Google’s OpenSocial.” Dion Hinchchillf’s Web 2.0 Blog . N.p., n.d. Web. 7 Dec. 2007. <http://web2.socialcomputingjournal.com/‌the_6_essential_things_you_need_to_know_about_googles_opens.htm> </li></ul><ul><li>Kroenke, David M. Using MIS . Ed. David Parker. 2nd ed. Upper Saddle River: Pearson Prentice Hall, 2008. Print. </li></ul><ul><li>McCarthy, Caroline. “Social Networks Don Their Platform Shoes.” CNET News . N.p., 15 Oct. 2007. Web. 30 Nov. 2009. <http://news.cnet.com/‌Social-networks-don-their-platform-shoes/‌2100-1038_3-6213370.html?tag=mncol>. </li></ul><ul><li>Mishra, Gaurav. “Google’s Social Networking Plans: OpenSocial is Not About Facebook.” Gauravonomics Blog on Social Media and Social Change . N.p., 31 Oct. 10/‌31/‌2007. Web. 2 Dec. 2009. <http://www.gauravonomics.com/‌blog/‌googles-social-networking-plans-opensocial-is-not-about-facebook/> </li></ul><ul><li>Piskorski, Mikolaj Jan, David Chen, and Carin-Isabel Knopp. “MySpace.” Harvard Business Review (July 2008): n. pag. Harvard Business Review . Web. 24 Nov. 2009. <http://harvardbusiness.org/> </li></ul>
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