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My Space Slideshow

My Space Slideshow



Dan, Jenny, Chris, Kory, Alessandra

Dan, Jenny, Chris, Kory, Alessandra



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    My Space Slideshow My Space Slideshow Presentation Transcript

    • MySpace: A Place for Friends Daniel Perrino Jenny Fisher Kory Hillman Christopher Wieck Alessandra San Pascual
    • Using OpenSocial…
      • Advantages:
      • Match Facebook functionality quickly
      • Cost Efficient
      • Would not need to make major modifications
      • Reduce risk
      • No need to hire new staff
      • Ability to match Facebook functionality quickly without incurring major investments
      • Disadvantages:
      • Differentiation  competitor sites would all look the same
      • Time Consuming
      • User information would be made public
    • Using their own Platform…
      • Advantages:
      • Easier to request payments for applications
      • Keep current terms of service
      • Would keep user information private
      • Allows for differentiation from their competitors
      • Doubt concerning OpenSocial
      • Disadvantages:
      • More costly
      • Hire new people
      • How will the new staff work with current staff
    • Choosing OpenSocial would be the best option for MySpace
    • Developer Perspective
      • Developers create applications to reach a wide audience
      • OpenSocial uses a common application model
      • Simple and Straightforward
      • Powered by Google
    • Avoided Costs
      • In house development means expansion, $20M as seen from previous expansion
      • Hire people to implement and maintain platform
      • Risk associated with in-house platform
    • Matching Facebook
      • Popularity of Facebook from their API
      • OpenSocial matches this functionality but makes it non-exclusive
      • OpenSocial puts MySpace a step ahead of Facebook
      • Powered by Google
    • Conclusion
      • Using Google would put MySpace back in the limelight
      • Since MySpace uses YouTube, the video support caused an increase in use.
      • Choosing OpenSocial would:
        • Reduce Costs
        • Match Facebook’s functionality
        • Be user and developer friendly
    • Bibliography
      • Hinchcliffe, Dion. “6 Essential Things You Need to Know About Google’s OpenSocial.” Dion Hinchchillf’s Web 2.0 Blog . N.p., n.d. Web. 7 Dec. 2007. <http://web2.socialcomputingjournal.com/‌the_6_essential_things_you_need_to_know_about_googles_opens.htm>
      • Kroenke, David M. Using MIS . Ed. David Parker. 2nd ed. Upper Saddle River: Pearson Prentice Hall, 2008. Print.
      • McCarthy, Caroline. “Social Networks Don Their Platform Shoes.” CNET News . N.p., 15 Oct. 2007. Web. 30 Nov. 2009. <http://news.cnet.com/‌Social-networks-don-their-platform-shoes/‌2100-1038_3-6213370.html?tag=mncol>.
      • Mishra, Gaurav. “Google’s Social Networking Plans: OpenSocial is Not About Facebook.” Gauravonomics Blog on Social Media and Social Change . N.p., 31 Oct. 10/‌31/‌2007. Web. 2 Dec. 2009. <http://www.gauravonomics.com/‌blog/‌googles-social-networking-plans-opensocial-is-not-about-facebook/>
      • Piskorski, Mikolaj Jan, David Chen, and Carin-Isabel Knopp. “MySpace.” Harvard Business Review (July 2008): n. pag. Harvard Business Review . Web. 24 Nov. 2009. <http://harvardbusiness.org/>