My Space Slideshow
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My Space Slideshow



Dan, Jenny, Chris, Kory, Alessandra

Dan, Jenny, Chris, Kory, Alessandra



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My Space Slideshow My Space Slideshow Presentation Transcript

  • MySpace: A Place for Friends Daniel Perrino Jenny Fisher Kory Hillman Christopher Wieck Alessandra San Pascual
  • Using OpenSocial…
    • Advantages:
    • Match Facebook functionality quickly
    • Cost Efficient
    • Would not need to make major modifications
    • Reduce risk
    • No need to hire new staff
    • Ability to match Facebook functionality quickly without incurring major investments
    • Disadvantages:
    • Differentiation  competitor sites would all look the same
    • Time Consuming
    • User information would be made public
  • Using their own Platform…
    • Advantages:
    • Easier to request payments for applications
    • Keep current terms of service
    • Would keep user information private
    • Allows for differentiation from their competitors
    • Doubt concerning OpenSocial
    • Disadvantages:
    • More costly
    • Hire new people
    • How will the new staff work with current staff
  • Choosing OpenSocial would be the best option for MySpace
  • Developer Perspective
    • Developers create applications to reach a wide audience
    • OpenSocial uses a common application model
    • Simple and Straightforward
    • Powered by Google
  • Avoided Costs
    • In house development means expansion, $20M as seen from previous expansion
    • Hire people to implement and maintain platform
    • Risk associated with in-house platform
  • Matching Facebook
    • Popularity of Facebook from their API
    • OpenSocial matches this functionality but makes it non-exclusive
    • OpenSocial puts MySpace a step ahead of Facebook
    • Powered by Google
  • Conclusion
    • Using Google would put MySpace back in the limelight
    • Since MySpace uses YouTube, the video support caused an increase in use.
    • Choosing OpenSocial would:
      • Reduce Costs
      • Match Facebook’s functionality
      • Be user and developer friendly
  • Bibliography
    • Hinchcliffe, Dion. “6 Essential Things You Need to Know About Google’s OpenSocial.” Dion Hinchchillf’s Web 2.0 Blog . N.p., n.d. Web. 7 Dec. 2007. <‌the_6_essential_things_you_need_to_know_about_googles_opens.htm>
    • Kroenke, David M. Using MIS . Ed. David Parker. 2nd ed. Upper Saddle River: Pearson Prentice Hall, 2008. Print.
    • McCarthy, Caroline. “Social Networks Don Their Platform Shoes.” CNET News . N.p., 15 Oct. 2007. Web. 30 Nov. 2009. <‌Social-networks-don-their-platform-shoes/‌2100-1038_3-6213370.html?tag=mncol>.
    • Mishra, Gaurav. “Google’s Social Networking Plans: OpenSocial is Not About Facebook.” Gauravonomics Blog on Social Media and Social Change . N.p., 31 Oct. 10/‌31/‌2007. Web. 2 Dec. 2009. <‌blog/‌googles-social-networking-plans-opensocial-is-not-about-facebook/>
    • Piskorski, Mikolaj Jan, David Chen, and Carin-Isabel Knopp. “MySpace.” Harvard Business Review (July 2008): n. pag. Harvard Business Review . Web. 24 Nov. 2009. <>