A Rambling Talk on Interaction Design Industry Trends

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A Rambling Talk on Interaction Design Industry Trends

  1. 1. A Rambling Talk onInteraction DesignIndustry TrendsBrought to NTUT GIIMD byTing-Han Daniel Chen,former Interaction Design Director of XXtraLab2011.Jun.15 14:00
  2. 2. What isIxD (Interaction Design)Industry ? ?What is IxD Industry?Is there such a thing?
  3. 3. What is “IxD” ?http://en.wikipedia.org/wiki/Interaction_design Interaction Designers strive to createmeaningful relationships between peopleand the products and services that theyuse, from computers to mobile devicesto appliances and beyond. After: bestica.com
  4. 4. (after Bill Verplank)
  5. 5. What is “Industry” ? - Answers.com http://wiki.answers.com/Q/How_do_you_define_an_industry1) consistent effort exerted to produce or accomplish something; diligence; hard work2) the activity of producing goods for sale; manufacturing3) all manufacturing enterprises collectively; the people involved in the production of goods, as distinct from agriculture or commerce4) a field of activity devoted to a particular product or service
  6. 6. DefiningIxD Industry…1.2. It employs IxD (thinking, techniques, methods, etc) as (part of) its core value3. The use of IxD (thinking, techniques, methods, etc) should be meaningful / significant4. Interaction designer plays a critical role in the organization
  7. 7. Heuristic Reviewof Potential “IxD Industry”A heuristic review based on the definition of IxD Industry, my personalexperiences, and stereotypes.
  8. 8. 17+EmergingFields
  9. 9. 1interactiveexhibition• 互動╳展場
  10. 10. 2interactive art• 互動╳ 藝術• artist/lab/studio
  11. 11. Wooden Mirror (1999)by Daniel Rosin
  12. 12. Text Rain (1999)by Camille Utterback
  13. 13. Sacramento Airport (2011)by Camille Utterback + Michelle Higa
  14. 14. 3interaction designservices provider• 互動╳研究• design/research/consultancy
  15. 15. 4own brandinteractive product design• 互動╳ 產品
  16. 16. 5web/online interactiondesign• Medialand, moulin-orange• 互動╳網路
  17. 17. 6Mobile/Personal Devicesapps• 互動╳ 行動
  18. 18. 7e-book• 互動╳ 閱讀
  19. 19. 8arcade gaming experience• 互動╳遊戲• arcades/playground
  20. 20. 9homeentertainment• Wii, Kinect, XBOX, etc• 互動╳家庭娛樂
  21. 21. 10home appliances• Home control system• Lighting systems• Interactive TV• 互動╳住家
  22. 22. 11informationsystems• Database, kiosk, POS, etc• 互動╳資訊服務
  23. 23. http://futureselfservicebanking.com
  24. 24. 12interactive advertising/marketingInteractive Marketing refers to the evolving trendin marketing whereby marketing has moved froma transaction-based effort to a conversation.http://en.wikipedia.org/wiki/Interactive_marketing
  25. 25. DMC by novaMedia (2011)
  26. 26. Burma (2011)
  27. 27. 13interactive toolkit/facilities• Arduino / Processing• MAX/MSP• VVVV• BasicStamp, LEGO Mindstorm• 互動╳媒材
  28. 28. 14multitouch• Microsoft Surface, nLighten, etc• NUIGroup• 互動╳多點觸控介面
  29. 29. 15interactiveperforming arts• 互動╳表演
  30. 30. 16interactive toys/edu-tainment• 互動╳ 兒童玩具
  31. 31. 17interactivearchitecture• 互動╳ 建築
  32. 32. Crown Fountain, Millenium Park,Chicago
  33. 33. Summary
  34. 34. Interactive Mobile apps Information Interactive toysexhibition systemsInteractive art e-book Interactive Interactive advertising architectureInteractive design Arcade game Interactiveservice toolkitsInteractive Home multitouchproducts entertainmentweb design Home appliances Interactive performing arts
  35. 35. Web design company Ex: Moulin-Orange (TW) D-M-C (TW) Video production house Interior design company Ex: MOXIE (TW) Ex: HeyHush (US) Industrial Designers Interaction design Ex: PEGA / ASUS Information Technology firm Ex: Vitaltouch / nLightenArchitectural design agencyEx: Diller Scofidio+Renfro Digital Art / New Media Artists Ex: Graffitti Research Lab
  36. 36. “IxD Industry” is…• Too broad to be defined• an ill-defined domain.
  37. 37. However,many other domainsare approaching IxD…• Many domains are under IxDization or about to IxDize.
  38. 38. Possible Futuresof “IxD Industry”
  39. 39. Is interaction designa dead-end job?by Tim McCoy in response to Bill Moggridge,published on The Cooper Journal, April, 2009
  40. 40. 1new types ofIxD-driven/IxD-based business• Interactive TVs• Automobile HCI• etc• 互動╳○○ (you name it)• Tim Brown (IDEO)
  41. 41. 2interaction designentrepreniurship
  42. 42. 3service designprovider• Interaction design vs. service design
  43. 43. 4UX designconsultancy• Every service domain will be about UX and need UX optimization
  44. 44. OptimizingMaking daily activitiesmore efficient.
  45. 45. OptimizingMaking daily activitiesmore efficient.EngagingCapturing attention,creating delight anddelivering meaning.
  46. 46. OptimizingMaking daily activitiesmore efficient.EngagingCapturing attention,creating delight anddelivering meaning.EmpoweringEnabling people to gobeyond their limits.
  47. 47. Optimizing ExpressingMaking daily activities Encouraging selfmore efficient. expression and/or creativity.EngagingCapturing attention,creating delight anddelivering meaning.EmpoweringEnabling people to gobeyond their limits.
  48. 48. Optimizing ExpressingMaking daily activities Encouraging selfmore efficient. expression and/or creativity.Engaging ConnectingCapturing attention, Facilitatingcreating delight and communication betweendelivering meaning. people and communities.EmpoweringEnabling people to gobeyond their limits.
  49. 49. Optimizing ExpressingMaking daily activities Encouraging selfmore efficient. expression and/or creativity.Engaging ConnectingCapturing attention, Facilitatingcreating delight and communication betweendelivering meaning. people and communities.Empowering DisruptingEnabling people to go Re-imagining completely an existingbeyond their limits. product or service by creating new behaviors, usages or markets.
  50. 50. Thank youfor your timeFor further discussion or suggestions,Please e-mail me at nmc.medialab@gmail.comOr drop a line in my Facebookwww.facebook.com/danielnmc
  51. 51. notesThis presentation is prepared withMicrosoft PowerPoint 2007 on AcerAspire 4741G with Windows 7.Chinese Font: Kozuka Mincho Pro MEnglish Font: Baskerville Old Face(Headings), Colaborate-Thin (Body)

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