Innovation Opportunities in Physical Spaces by Interaction Design


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A talk shared with graduate students from the Department of Multimedia and Entertainment Science, STUST (Southern Taiwan University of Science and Technology)

This presentation argues that interaction design can be used as a powerful tool to transform and impact industries in terms of the design of business, services, and activities in an architectural space design context.

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  • The framework is comprised of six levels…
  • In a time-based journey. Let me explain the meaning of each level.
  • Thefirst level is touch-point …it’s where and when a service is provided to the user.
  • The Interaction is the design of functions for user to obtain/interact with the service
  • Interface is the methods and techniques to realize service interaction
  • Installation is the hardware to comply with the interfaces
  • Location is where the installations are placed within the space
  • In the base is the interactive service space level which incorporates all other levels of elements.
  • The framework can be applied by starting with an envisioned service scenario and dividing into a series of service touch-points
  • And…
  • The framework should be designed from touch-point level downloads to the interactive service space level from a user-centered viewpoint.
  • Not every corresponding levels extracted from the touch-point should be facilitated or specified
  • To summarize,
  • Firstly, The framework serves as a design tool to help designers deploy spatial- interactive resources to help achieve service goals at different touch-points along the service journey.
  • Secondly,
  • Thirdly,
  • UX, UCD, and service design could be good background knowledge when applying this framework
  • Lastly,
  • The first example is …
  • MojoiCuisine. This example is to demonstrate how we apply the framework to a catering service experience.
  • The service journey starts from customer entering the space, with a projection wall installation projecting visual interfaces greeting the customer
  • And then the waiter seats the customer and introduce the usage of the interactive menu on an interactive dining table
  • The customer then can browse the menu and order food via the interactive menu
  • And while waiting for the food to serve, he can play social games over the interactive dining table
  • While enjoying the food, he can further order other snakes and drinks if he wants via interactive menu,
  • After finishing the meal, the customer can pay the bill and fill out the feedback form directly via the interactive dining table
  • The customer leaves the restaurant, and the journey ends .
  • This spatial-interactive service involves one restaurant space,
  • Three locations: the entrance, dining area, and the exit
  • Two installations,
  • And two kind of interfaces,
  • All these form a spatial-interactive experience journey
  • This is some screenshots of the results (of the application)
  • And, the second example is…
  • Yun-Ching Real Estate VIP Center. It shows how we apply the framework to a Real estate VIP Center visiting experience…
  • by extending from a multi-touch presentation system.
  • The journey composes of 5 stages which is extended from amultitouch screen, from guest arriving the VIP Center, experiencing the interactive presentation, to making the buying decision. The slashes parts are the points with no intervention.
  • Innovation Opportunities in Physical Spaces by Interaction Design

    1. 1. After www.righthandsynergy
    2. 2. After
    3. 3. HAKKA Expo 2010 – Ballad Grinding
    4. 4. HAKKA Expo 2010 – Umbrella Digital Painting
    5. 5. HAKKA Expo 2008 – Yellow Butterfly Pavilion
    6. 6. Underwater Archaeology Exhibition 2009
    7. 7. ASUS @ CeBIT 2010
    8. 8. HAKKA Expo 2008 – Passing Down
    9. 9. Baseball Culture Exhibition 2008
    10. 10. Craft Artists Exploration Table 2011
    11. 11. NIKE 6453 Interactive Table (2009)
    12. 12. Living 3.0 – BriefWall (2008)
    13. 13. Zhonggang Main DrainagePavilion 2011
    14. 14. Douliu Picturebook Library 2010
    15. 15. Taichung Library Interactive Table 2010
    16. 16. Yunching Real Estate Presentation System 2010
    17. 17. NTUT Honorary Wall 2011
    18. 18. Mojo iCuisine Interactive Restaurant 2009
    19. 19. XMS Media Meeting Room 2011
    20. 20. WOOW Interactive U Board 2011
    21. 21. XMS Media Gallery Caf’e 2011
    22. 22. link
    23. 23. link
    24. 24. link
    25. 25. link
    26. 26. link
    27. 27. link
    28. 28. link