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Daniel Stein (EVB) presentation to Boston University
 

Daniel Stein (EVB) presentation to Boston University

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This presentation was given to Edward Boches' Boston University advertising class on February 13, 2012.

This presentation was given to Edward Boches' Boston University advertising class on February 13, 2012.

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    Daniel Stein (EVB) presentation to Boston University Daniel Stein (EVB) presentation to Boston University Presentation Transcript

    • Wednesday, February 15, 12
    • 2.13.12 - BOSTON UNIVERSITY PAGE 2Wednesday, February 15, 12
    • 2.13.12 - BOSTON UNIVERSITY PAGE 3Wednesday, February 15, 12
    • THE AGENCY WHO WE ARE WE USE INNOVATION TO TELL BRAND STORIES FOR PROGRESSIVE COMPANIES. 2.13.12 - BOSTON UNIVERSITY PAGE 4Wednesday, February 15, 12
    • INNOVATION 2.13.12 - BOSTON UNIVERSITY PAGE 5Wednesday, February 15, 12
    • INNOVATION IN MARKETING IS ABOUT NEW IDEAS. 2.13.12 - BOSTON UNIVERSITY PAGE 6Wednesday, February 15, 12
    • TECHNOLOGY, PRODUCTION, MEDIA, STRATEGY ARE TOOLS TO GET THERE. 2.13.12 - BOSTON UNIVERSITY PAGE 7Wednesday, February 15, 12
    • 2.13.12 - BOSTON UNIVERSITY PAGE 8Wednesday, February 15, 12
    • the parking meter: circa 1940 2.13.12 - BOSTON UNIVERSITY PAGE 9Wednesday, February 15, 12
    • the parking meter: circa 200 not much has changed 2.13.12 - BOSTON UNIVERSITY PAGE 10Wednesday, February 15, 12
    • Streetline is introducing a radical shift in parking. Wireless sensors... 2.13.12 - BOSTON UNIVERSITY PAGE 11Wednesday, February 15, 12
    • ...and a mobile application 2.13.12 - BOSTON UNIVERSITY PAGE 12Wednesday, February 15, 12
    • RELICS OF OUR GENERATION 2.13.12 - BOSTON UNIVERSITY PAGE 13Wednesday, February 15, 12
    • ADVERTISING IS WAY BEHIND. 2.13.12 - BOSTON UNIVERSITY PAGE 14Wednesday, February 15, 12
    • WE ARE DRIVING AROUND IN CIRCLES, HOPING TO FIND A PARKING SPOT. THERE’S GOT TO BE A BETTER WAY. 2.13.12 - BOSTON UNIVERSITY PAGE 15Wednesday, February 15, 12
    • TRADITIONAL ADVERTISING WORKS BY INTERRUPTING A STORY WITH A LESS INTERESTING STORY. 2.13.12 - BOSTON UNIVERSITY PAGE 16Wednesday, February 15, 12
    • DIGITAL IS NO BETTER. 2.13.12 - BOSTON UNIVERSITY PAGE 17Wednesday, February 15, 12
    • UNSCIENTIFIC FACEBOOK TARGETING STUDY 2.13.12 - BOSTON UNIVERSITY PAGE 18Wednesday, February 15, 12
    • UNSCIENTIFIC FACEBOOK TARGETING STUDY 2.13.12 - BOSTON UNIVERSITY PAGE 19Wednesday, February 15, 12
    • UNSCIENTIFIC FACEBOOK TARGETING STUDY 2.13.12 - BOSTON UNIVERSITY PAGE 20Wednesday, February 15, 12
    • UNSCIENTIFIC FACEBOOK TARGETING STUDY 2.13.12 - BOSTON UNIVERSITY PAGE 21Wednesday, February 15, 12
    • UNSCIENTIFIC FACEBOOK TARGETING STUDY 2.13.12 - BOSTON UNIVERSITY PAGE 22Wednesday, February 15, 12
    • WE PUT UP WITH IT BECAUSE IT IS ALL WE KNOW. 2.13.12 - BOSTON UNIVERSITY PAGE 23Wednesday, February 15, 12
    • FROM HAND GRENADES TO HANDSHAKES APPROACH 2.13.12 - BOSTON UNIVERSITY PAGE 24Wednesday, February 15, 12
    • THE NUMBER OF BRAND MESSAGES YOUR CONSUMER SEES IN A GIVEN DAY. 2.13.12 - BOSTON UNIVERSITY PAGEWednesday, February 15, 12
    • THE NUMBER OF MESSAGE THEY ENGAGE WITH. 2.13.12 - BOSTON UNIVERSITY PAGEWednesday, February 15, 12
    • THE NUMBER OF MESSAGE THEY RETAIN. 2.13.12 - BOSTON UNIVERSITY PAGEWednesday, February 15, 12
    • THE NUMBER OF MESSAGE THEY ACT UPON. 2.13.12 - BOSTON UNIVERSITY PAGEWednesday, February 15, 12
    • This is our goal. 2.13.12 - BOSTON UNIVERSITY PAGEWednesday, February 15, 12
    • Advertising + Media won’t get us there. 2.13.12 - BOSTON UNIVERSITY PAGEWednesday, February 15, 12
    • We need to starting looking at the world in terms of Content + Context 2.13.12 - BOSTON UNIVERSITY PAGEWednesday, February 15, 12
    • CONTENT 2.13.12 - BOSTON UNIVERSITY PAGE 32Wednesday, February 15, 12
    • THE AGENCY WHAT WE DO PUBLIC RELATIONS ENTERTAINMENT TECHNOLOGY ADVERTISING 2.13.12 - BOSTON UNIVERSITY PAGE 33Wednesday, February 15, 12
    • OUR PHILOSOPHY SOCIAL BY DESIGN SOCIAL CONTENT MEDIA ADVERTISING CONSUMER MOBILE PARTICIPATION PUBLIC MUSIC/ RELATIONS ENTERTAINMENT 2.13.12 - BOSTON UNIVERSITY PAGE 34Wednesday, February 15, 12
    • NATURE OF CONTENT ENTERTAINMENT UTILITY COMMUNITY 2.13.12 - BOSTON UNIVERSITY PAGE 35Wednesday, February 15, 12
    • EVERYTHING WE DO IS ABOUT STORY- TELLING. 2.13.12 - BOSTON UNIVERSITY PAGE 36Wednesday, February 15, 12
    • Spoken Story Written Story Visual Story 2.13.12 - BOSTON UNIVERSITY PAGE 37Wednesday, February 15, 12
    • WELCOME TO THE LIVING STORY 2.13.12 - BOSTON UNIVERSITY PAGE 38Wednesday, February 15, 12
    • 2.13.12 - BOSTON UNIVERSITY PAGE 39Wednesday, February 15, 12
    • 2.13.12 - BOSTON UNIVERSITY PAGE 40Wednesday, February 15, 12
    • CONTEXT 2.13.12 - BOSTON UNIVERSITY PAGE 41Wednesday, February 15, 12
    • PEOPLE ARE MEDIA 2.13.12 - BOSTON UNIVERSITY 3 PAGE 42Wednesday, February 15, 12
    • WITH FRIENDS 2.13.12 - BOSTON UNIVERSITY PAGE 43Wednesday, February 15, 12
    • CELEBRITIES AS MEDIA OUTLETS 2.13.12 - BOSTON UNIVERSITY PAGE 44Wednesday, February 15, 12
    • DATA IS THE NEW CREATIVE BRIEF 2.13.12 - BOSTON UNIVERSITY 3 PAGE 45Wednesday, February 15, 12
    • CLIENTS & CULTURE 2.13.12 - BOSTON UNIVERSITY PAGE 46Wednesday, February 15, 12
    • CLIENTS DEFINE AGENCIES. 2.13.12 - BOSTON UNIVERSITY PAGE 47Wednesday, February 15, 12
    • EVERY CLIENT RELATIONSHIP AS A SOURCE OF LEARNING AND INSPIRATION. 2.13.12 - BOSTON UNIVERSITY PAGE 48Wednesday, February 15, 12
    • THE CULTURE OF YOUR CLIENTS RUBS OFF ON YOU. 2.13.12 - BOSTON UNIVERSITY PAGE 49Wednesday, February 15, 12
    • CHOOSE WISELY. 2.13.12 - BOSTON UNIVERSITY PAGE 50Wednesday, February 15, 12
    • “WE ONLY WORK WITH CLIENTS FOR WHOM DIGITAL IS THE MOST IMPORTANT MEDIUM.” - Martin Brooks, Work Club 2.13.12 - BOSTON UNIVERSITY PAGE 51Wednesday, February 15, 12
    • 2.13.12 - BOSTON UNIVERSITY PAGE 52Wednesday, February 15, 12
    • 2.13.12 - BOSTON UNIVERSITY PAGE 53Wednesday, February 15, 12
    • 2.13.12 - BOSTON UNIVERSITY PAGE 54Wednesday, February 15, 12
    • 2.13.12 - BOSTON UNIVERSITY PAGE 55Wednesday, February 15, 12
    • 2.13.12 - BOSTON UNIVERSITY PAGE 56Wednesday, February 15, 12
    • 2.13.12 - BOSTON UNIVERSITY PAGE 57Wednesday, February 15, 12
    • EVB REVIEW POLICY. ATTITUDE INNOVATION ACTION PARTICIPATION FEARLESSNESS 2.13.12 - BOSTON UNIVERSITY PAGE 58Wednesday, February 15, 12
    • [random] closing thoughts THINGS I HAVE [UN]-LEARNED IN THE PAST TEN YEARS. 2.13.12 - BOSTON UNIVERSITY PAGE 59Wednesday, February 15, 12
    • EXECUTION IS MORE IMPORTANT THAT ORIGINALITY. 2.13.12 - BOSTON UNIVERSITY PAGE 60Wednesday, February 15, 12
    • MANY OF THE IMPORTANT BRANDS OF TODAY... 2.13.12 - BOSTON UNIVERSITY PAGE 61Wednesday, February 15, 12
    • ...ARE NOT ORIGINAL, JUST EXECUTED BETTER. 2.13.12 - BOSTON UNIVERSITY PAGE 62Wednesday, February 15, 12
    • HIGHER BUDGETS RARELY LEADS TO MORE CREATIVE WORK. 2.13.12 - BOSTON UNIVERSITY PAGE 63Wednesday, February 15, 12
    • YOU DON’T HAVE TO BE BIG TO BE GLOBAL. 2.13.12 - BOSTON UNIVERSITY PAGE 64Wednesday, February 15, 12
    • THERE IS NO REPLACEMENT FOR HUMAN CONTACT (VOICE OR FACE- TO-FACE). 2.13.12 - BOSTON UNIVERSITY PAGE 65Wednesday, February 15, 12
    • MULTI-TASKING ISN’T POSSIBLE. 2.13.12 - BOSTON UNIVERSITY PAGE 66Wednesday, February 15, 12
    • CULTURE IS MORE IMPORTANT THAN STRATEGY. 2.13.12 - BOSTON UNIVERSITY PAGE 67Wednesday, February 15, 12
    • CONVENIENCE WILL ALWAYS WIN OUT OVER PRIVACY. 2.13.12 - BOSTON UNIVERSITY PAGE 68Wednesday, February 15, 12
    • www.twitter.com/danielstein www.facebook.com/dmstein www.linkedin.com/profile/view?id=423683 2.13.12 - BOSTON UNIVERSITY PAGE 69Wednesday, February 15, 12