SOME OF OUR CLIENTS Activ8 Business Bishops Windows & Doors Boutique Zekara, Shoe Fanaddict, Merle Norman Canada Games Aquatic Centre Centenary-Queen Square United Church Changes Non-Profit Inc. Design for Space Inc. Doug Belding, dlb designs East Side Marios - Saint John Eclipse Studio & Day Spa Flewelling Press Fundy Mutual Insurance Company Happinez Wine Bar Munro Group New Brunswick Competitive Festival of Music New Brunswick Multicultural Council Palmer Financial Group Re/Max 2000 Realty Inc. (Toronto) Saint John Jewish Historical Museum Salt Glazed Pottery Soul Impressions Pottery Spiral of Change - Cooperative Consulting STP Fitness Inc. The Rave Project Yard Pros Inc.
IN PARTNERSHIP WITHNational Mobile Marketing Provider
Mobile Marketing:Your Next Communication Channel “The Rise of the Mobile-Connected Restaurant”
Mobile Usage in Canada 18-29 30-49 50-64 65+Own a cell phone 90% 88% 82% 57%% of mobile users within each group who do the following ontheir phones:Send/ReceiveText Messages 96% 83% 58% 20%Take Pictures 94% 84% 68% 35%Access the Internet 66% 44% 19% 11% Statistics according to internet-based research November 2011.
More Statistics• 9% of Canadians have Twitter accounts.• 42% of Canadians log into Facebook daily.• 67% of mobile users would like to receive reminders or alerts by text message• 98% of cell phones are SMS text messaging enabled. Statistics according to internet-based research November 2011.
Reach out to the customerswho want to hear from you… when they’re hungry!
Mobile coupons have a redemptionrate 15x higher than paper coupons. Statistics according to internet-based research November 2011.
Text Call to ActionLive Demonstration “Try it on your phone now!” Text HOLLY to 555444When a customer texts, they opt in to your mobile subscriber list.
Timely Promotions = Higher Redemption RatesSchedule the delivery of coupons, reminders, and offers at exactly the right moment! Put your offers right in the hand of your current and potential customers! Result? More Transactions per Month.Mama DeLuca: Free Johnnies Italiano: Happy 75th Street Brewery: BuyCheese stix w/ purchase of Hour prices tonight and any Steak entrée thisany Large Specialty this tomorrow w/ code weekend and receive $3week only, exp. 3/11. mb8932, show msg 2 OFF, limit 2 per table callReply STOP 2end redeem, exp. 3/29. Reply for reservation (506) 638- STOP 2end 9119 Reply STOP 2end
Return on Investment Example1000 6% or higher Averagemobile redemption Value ofopt-in rate on mobile Purchasesubscribers promotion Transaction Restaurant industry redemption on mobile offers and coupons: 4% - 13% Quantifiable Return on this Direct Media! Investment to send 1000 messages: $120 ROI on 60+ Customers walking in for Lunch or Supper with a $15 average transaction value: $900.
1.5% Print Advertising 5% Direct Mail 23% E-Mail Newsletter97% Mobile Text Message Marketing
3 Components to Database Building 1. Point of Sale Get cashiers, servers or other staff to tell customers to text in for a great instant deal; post banners, postersTo: 555444MSG: steak and other signage; use table tents and billfold inserts. 2. Add a Mobile “Opt-in” Widget to your business website Capture your online traffic and connect with them through their mobile devices. 3. Traditional Media Capture new clients. Add a mobile call-to-action to every advertisement: print, radio, signs, newsletters, vehicles.
BUILDING YOUR LIST Goal:Every customer that walks in the door should be Build an opt-in subscriber listoffered the opportunity to text in for some great of 10-15 people per day for future loyalty marketing.sounding deal, promotion, or opportunity. Then get 2-3 additionalTable Tents, Buttons on Staff, Window Displays, transactions from them thisBag Stuffers, Billfold Inserts, Banners and Signage year!SOME IDEAS:A free entrée, appetizer, or $5 OFF next visit!These instant coupons for next visit frequently will be a minimumpurchase coupon that expires within a couple weeks. Panchero’s: Free ChipsAn instant discount or Free Item THIS VISIT! and Queso next visit w/ purchase of any Burrito.Some restaurants have great success with their servers offering an Show msg to redeem exp.instant free cheese dip, breadsticks, or soft drinks to encourage instant 10.31. code 745xlt. Replydatabase growth. STOP 2end.A chance to win a great prize!Sweepstakes type offers generally perform more poorly,yet can work if promoted correctly.
Auto-Responders East-To-Use Web-Based Platform E-Mail Address Lead Capture Detailed Reports Mobile Website (Optional) Month-to-Month Billing Phone Number Lead Capture YOUR QR Code GeneratorCOUPON HERE! Text-2-Win Campaigns Text-2-Vote Polls Vanity Keywords
Send promotions that are more than just coupons!Increase Facebook and Twitter Followers Promote EventsCapture E-mail Addresses Get More TransactionsTed’s BBQ: Facebook Burrito Jan’s Donuts will be at theExclusive Special just Fair this weekend takingposted, “Like Us” NOW for To Complete your entry for a donations for March ofeven more VIP treatment. chance to Win Free Burrito’s Dimes, come by our boothReply STOP 2quit for a year, reply with your and donate and get some email address and watch for great Breakfast! Reply STOP future great deals! Reply 2end STOP 2end
So what’s the bottom line?
LONG-TERM BENEFITSbeyond the instant ROI…
238 Boyaner CrescentSaint John, New BrunswickE2J 4C7www.fliptext.ca/restaurantsJacques Desjardinsoffice 506.638.9119mobile email@example.com