Hulkamania & Design

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Hulk Hogan is the greatest wrestler that has ever lived. He taught us more about being great designers than we might realize.

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Hulkamania & Design

  1. 1. SIX HULKAMANIA DESIGNDEMANDMENTS TO LIVE BY
  2. 2. Hulk Hogan was the greatest wrestler of all time.
  3. 3. “Wrestler”
  4. 4. “Designer”
  5. 5. “Design” doesn’t tell the whole story
  6. 6. HULKAMANIA DESIGN DEMANDMENT #1
  7. 7. HULKAMANIA DESIGN DEMANDMENT #1One at a time.
  8. 8. Randy “Macho Man” Savage • Paul Orndorff • Big Bossman • Big John Studd • One ManGange • Ric Flair • Earthquake • Sgt. Slaughter • Mr. Perfect • Iron Sheik • Don Muraco • Ted “Million Dollar Man” DiBiase • King KongBundy • Andre the Giant • Dr. D David Schultz •Harley Race • Roddy Piper • Brutus Beefcake •Jesse “The Body” Ventura • Greg “The Hammer” Valentine • Hercules • Killer Khan • Terry Funk • Adrian Adonis • Nikolai Volkoff • Bob Orton Jr • Dino Bravo • Bad News Brown • Masked Superstar • Butch Reed • Rick Rude • Haku • Jake “The Snake” Roberts • Warlord •Undertaker • Ultimate Warrior • Boris Zhukov
  9. 9. Randy “Macho Man” Savage • Paul Orndorff • Big Bossman • Big John Studd • One ManGange • Ric Flair • Earthquake • Sgt. Slaughter • Mr. Perfect • Iron Sheik • Don Muraco • Ted “Million Dollar Man” DiBiase • King KongBundy • Andre the Giant • Dr. D David Schultz •Harley Race • Roddy Piper • Brutus Beefcake •Jesse “The Body” Ventura • Greg “The Hammer” Valentine • Hercules • Killer Khan • Terry Funk • Adrian Adonis • Nikolai Volkoff • Bob Orton Jr • Dino Bravo • Bad News Brown • Masked Superstar • Butch Reed • Rick Rude • Haku • Jake “The Snake” Roberts • Warlord •Undertaker • Ultimate Warrior • Boris Zhukov
  10. 10. “ Related ”
  11. 11. Relevance
  12. 12. PRO TIPDesign a fake CMS.
  13. 13. ABY
  14. 14. After the Battle of Yavin
  15. 15. Spoiler alert!
  16. 16. Humans > Algorithms
  17. 17. Client = partner
  18. 18. Clients are not an extension of your team. Clients are your team.
  19. 19. HULKAMANIA DESIGN DEMANDMENT #2
  20. 20. HULKAMANIA DESIGN DEMANDMENT #2Giants are made.
  21. 21. 7’4”520 lbs.
  22. 22. 1983
  23. 23. 520 lbs.475 lbs.
  24. 24. Big sites need smarter work, not more work.
  25. 25. No matter how big the giant,you can always body slam it.
  26. 26. You might break your back in the process…
  27. 27. …but no pain, no gain, amirite?
  28. 28. How many phrases can I put over this image before it gets awkward?
  29. 29. Five?
  30. 30. Six?
  31. 31. Seven?
  32. 32. Yeah, probably seven.
  33. 33. HULKAMANIA DESIGN DEMANDMENT #3
  34. 34. HULKAMANIA DESIGN DEMANDMENT #3Experiment.
  35. 35. The client-facing deliverable isn’t always the most important thing to make.
  36. 36. http://dmall.me/A0t8Zj
  37. 37. HULKAMANIA DESIGN DEMANDMENT #4
  38. 38. HULKAMANIA DESIGN DEMANDMENT #4 Encourage“ The Adjacent Possible. ”
  39. 39. http://dmall.me/emgIez
  40. 40. “ The strange and beautiful truth about the adjacent possible is that its boundaries grow as you explorethem. Each new combination opens up the possibility of othernew combinations. Think of it as a house that magically expandswith each door you open. You begin in a room with four doors,each leading to a new room that you havent visited yet. Once youopen one of those doors and stroll into that room, three newdoors appear, each leading to a brand-new room that youcouldnt have reached from your original starting point. Keepopening new doors and eventually youll have built a palace.STEVEN JOHNSON, THE GENIUS OF THE TINKERER
  41. 41. Kutiman
  42. 42. http://thru-you.com/
  43. 43. The Most Awesomest Thing Ever
  44. 44. MostAwesomestThingEver.com
  45. 45. 1 Teleportation2 Cleavage3 The Internet4 Life5 Pizza
  46. 46. 1 Teleportation2 Cleavage3 The Internet4 Life5 Pizza
  47. 47. 1 Teleportation2 Cleavage3 The Internet4 Life5 Pizza
  48. 48. 1 Teleportation2 Cleavage3 The Internet4 Life5 Pizza
  49. 49. 1 Teleportation2 Cleavage3 The Internet4 Life5 Pizza
  50. 50. 1 Teleportation2 Cleavage3 The Internet4 Life5 Pizza
  51. 51. “ Creativity is just connecting things.When you ask a creative person how they did something, they may feel alittle guilty because they didn’t really do it; they just saw something. Itseemed obvious to them after awhile. That’s because they were able toconnect experiences they’ve had and synthesize new things. And thereason they were able to do that was that they’ve had more experiencesor have thought more about their experiences than other people have.
  52. 52. “ Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. They don’thave enough dots to connect, and they end up with very linear solutions,without a broad perspective on the problem. The broader one’sunderstanding of the human experience, the better designs we will have.STEVE JOBS, THE NEXT INSANELY GREAT THINGWired Magazine
  53. 53. HULKAMANIA DESIGN DEMANDMENT #5
  54. 54. HULKAMANIA DESIGN DEMANDMENT #5Turn heel.
  55. 55. HULKAMANIA DESIGN DEMANDMENT #5Practice empathy.
  56. 56. DanielMall.com
  57. 57. KevinCornellbearskinrug.co.uk
  58. 58. HULKAMANIA DESIGN DEMANDMENT #6
  59. 59. HULKAMANIA DESIGN DEMANDMENT #6Enjoy yourself.

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