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Program activities system_april 5_dw

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  • 1. Deliver tailored music programming to seniors living in retirement homes, in a manner that develops and supports existing program facilitators, builds self esteem in seniors and enriches their connection with their community.
    Certifications
    Create senior specific instruments
    Develop tailored programs
    Training programs
    Ensure high quality & relevant service
    Development & affiliation
    develop partnership
    Dynamic interaction between RCM and senior homes
    Assessment
    tools
    Create senior-specific musical programs
    Build and strengthen facilitator network
    Deliver service & experience
    Match program with ability
    Leverage influence and expertise
    Leverage RCM resources
    Provide resources
    Develop new markets
    Musical material library
    Conferences & seminars
    Deliver content
    Create pull demand
    A network of support
    Discussion forums
    Show commitment and leadership
    Customer pages
    Feedback and ideas
    Up-to-date material
    Reinforce brand relevance
    Develop online portal
    Inspire Others
    Create awareness
    Inspire others
    Showcase accomplishment
    Change public perception of seniors abilities
    Selling to senior homes
    Performance upload
    Marketing to homes and seniors
  • 2. CONNNECTING THROUGH THE ARTS
    ENGAGING SENIORS WITH TAILORED MUSICAL PROGRAMMING
    The Connecting through the Arts (CTTA) program is a great strategic fit for the RCM by reinforcing its desire to foster positive social outcomes, deliver high standards in music education, and leverage RCM’s world class content while targeting a new, untapped customer segment of Canadian seniors living in retirement/assisted living homes.  The CTTA program is designed to reconnect seniors to music and the arts through a tailored program customized to their abilities and interests, supplemented by creation of musical instruments adapted for easy use by seniors. The program can be delivered in person by trained RCM program facilitators in seniors’ residences, or through the hundreds of activity coordinators that are responsible for providing interesting programs to seniors in their care, by providing them unparalleled on-line access to RCM content.  By creating an online portal with tailored programming based on existing RCM content that can be utilized by those working with seniors and seniors themselves, the CTTA will be extremely scalable and has the potentialto reach the hundreds of thousands of seniors living across 950 retirement homes in Canada. The program will provide RCM with strategic value of new sustainable sources of revenue, the seniorswith enriched retirement life and connection to the RCM community, and other stakeholderssuch as activity coordinators and musical therapists the content and network supportthey need to better fulfill their responsibilities and advance their career.
  • 3. CONNNECTING THROUGH THE ARTS
    PROCESS WORK
    What are the key activities that ensure program success?
    How does our program create value for stakeholders?
    What needs are being met through our program? What key activities ensures these needs are met?