Auction Presentation A

383 views
332 views

Published on

Presentation deck on potential benefits of the cooperation between online publication and ebay.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
383
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Auction Presentation A

  1. 1. INTERACTIVE MARKETING for
  2. 2. INTERACTIVE MARKETING Display Advertising Interactive Advertising Affiliate Marketing Social Media Optimization Seller Opportunities Industry News Content
  3. 3. INTERACTIVE MARKETING Display Advertising Interactive Advertising Affiliate Marketing Social Media Optimization Seller Opportunities Industry News Content <ul><li>Web Banners: </li></ul><ul><ul><ul><li>728x90 - Leaderboard </li></ul></ul></ul><ul><ul><ul><li>300x250 - Top Rectangle </li></ul></ul></ul><ul><ul><ul><li>120x600 - Skyscraper </li></ul></ul></ul><ul><ul><ul><li>468x60 - Anchor </li></ul></ul></ul>
  4. 4. Across Brands: JANY . NAT’L JEWELER . EUROPA . STAR . COUTURE OUTDOOR RETAILER . INSIDE OUTDOOR RETAILER . ASR . INTERBIKE . FLY FISHING . HEALTH & FITNESS PROGRESSIVE GROCER . GOURMET RETAILER . SMART SHOPPER . CSN . CSN - Single . ASD/AMD- General, NY, & NV . MERCHANDEYES KBB. KBIS . GREEN & DESIGN . HD MAG . HD BOUTIQUE . HD EXPO . HD ASIA . DDI . GLOBAL SHOP . RETAIL DESIGN DIVA . IMPRINTED SPORTSWEAR . IMPRESSIONS . MEDTRADE/MEDTRADE SPRING . GARMENT GUIDE INTERACTIVE MARKETING Display Advertising Interactive Advertising Affiliate Marketing Social Media Optimization Seller Opportunities Industry News Content Jewelry Sporting Merchandise Building Design
  5. 5. <ul><li>Campaign Must: </li></ul><ul><ul><li>Connect User ---> Potential Buyer and Seller </li></ul></ul><ul><ul><li>Communicate 365 days ---> BEYOND THE SHOW!! </li></ul></ul><ul><ul><li>Be consistent across brands ---> ONE Message </li></ul></ul><ul><ul><li>Serve 2 purposes ---> SUPPLY & DEMAND </li></ul></ul>INTERACTIVE MARKETING Display Advertising Interactive Advertising Affiliate Marketing Social Media Optimization Seller Opportunities Industry News Content Therefore user will either:
  6. 6. <ul><li>Message: </li></ul><ul><ul><li>“ Irresistible Stock Options” </li></ul></ul><ul><ul><li>General Consumer Demand . Holidays </li></ul></ul><ul><ul><li>“ Overstock Options” </li></ul></ul><ul><ul><li>Going Out Of Business . Slow Sales . Holiday Leftovers . Relocation </li></ul></ul>INTERACTIVE MARKETING Display Advertising Interactive Advertising Affiliate Marketing Social Media Optimization Seller Opportunities Industry News Content
  7. 7. INTERACTIVE MARKETING SAMPLE ROAD BLOCK
  8. 8. INTERACTIVE MARKETING SAMPLE ROAD BLOCK
  9. 9. INTERACTIVE MARKETING SAMPLE ROAD BLOCK
  10. 10. INTERACTIVE MARKETING SAMPLE ROAD BLOCK
  11. 11. INTERACTIVE MARKETING SAMPLE ROAD BLOCK
  12. 12. INTERACTIVE MARKETING SAMPLE ROAD BLOCK
  13. 13. INTERACTIVE MARKETING SAMPLE ROAD BLOCK
  14. 14. INTERACTIVE MARKETING SAMPLE ROAD BLOCK
  15. 15. INTERACTIVE MARKETING SAMPLE 300 X 250
  16. 16. INTERACTIVE MARKETING Animation: SNOW FALLING <ul><li>HOLIDAYS: </li></ul><ul><li>Christmas </li></ul><ul><li>Hanukah </li></ul><ul><li>Halloween </li></ul><ul><li>New Years </li></ul><ul><li>Valentines </li></ul><ul><li>Fourth of July </li></ul><ul><li>Summer </li></ul><ul><li>Back to School </li></ul>
  17. 17. <ul><li>Static Buttons/Widgets: </li></ul><ul><ul><li>Smart Supplier </li></ul></ul><ul><ul><li> http://www. vnusmartsupplier . com/smartsupplier/index . jsp </li></ul></ul><ul><ul><li>Diva Blog </li></ul></ul><ul><ul><li>http: //retaildesigndiva . blogs .com/ </li></ul></ul>INTERACTIVE MARKETING Display Advertising Interactive Advertising Affiliate Marketing Social Media Optimization Seller Opportunities Industry News Content
  18. 18. <ul><li>List Advertising: </li></ul><ul><li>Product Showcases / Buyers Guides / Auctions / Classifieds / Directories </li></ul><ul><li>HEALTH & FITNESS: </li></ul><ul><ul><ul><li>http://www. healthandfitnessbiz . com/healthandfitness/showcase/product/display_product_list . jsp </li></ul></ul></ul><ul><ul><ul><li>OUTDOOR RETAILER: </li></ul></ul></ul><ul><ul><ul><li>http://www. outdoorretailer .com/or/1583/show/product-showcase. jsp </li></ul></ul></ul><ul><ul><ul><li>DDI: </li></ul></ul></ul><ul><ul><ul><li>http://www. ddimagazine . com/displayanddesignideas/industry-events/index . jsp </li></ul></ul></ul><ul><ul><ul><li>KBB </li></ul></ul></ul><ul><ul><ul><li>http://www.kbbbuyersguide.com/default.aspx </li></ul></ul></ul><ul><ul><ul><li>EUROPA STAR – Auction </li></ul></ul></ul><ul><ul><ul><li>http://www.europastar.com/europastar/events/index.jsp </li></ul></ul></ul><ul><ul><ul><li>GOURMET RETAILER </li></ul></ul></ul><ul><li> http://www. gourmetretailerdirectory .com/ </li></ul><ul><li>ALL LISTINGS WOULD LINK TO CATEGORY PAGE AT AUCTIONSITE </li></ul>INTERACTIVE MARKETING Display Advertising Interactive Advertising Affiliate Marketing Social Media Optimization Seller Opportunities Industry News Content
  19. 19. Interactive Advertising: Flash Modules & Ads Across All Brands Updated as frequently as featured items on auction home page INTERACTIVE MARKETING Display Advertising Interactive Advertising Affiliate Marketing Social Media Optimization Seller Opportunities Industry News Content
  20. 20. <ul><li>Affiliate Marketing: </li></ul><ul><ul><li>Vertical Search Inclusion </li></ul></ul><ul><ul><li>Contextual Advertising </li></ul></ul><ul><li>Social Media Optimization (SMO): </li></ul><ul><ul><li>Creating a Presence on BLOG s </li></ul></ul><ul><ul><ul><li>MERCHANDEYES </li></ul></ul></ul><ul><ul><ul><li>http://nbm.typepad.com/merchandeyes/ </li></ul></ul></ul><ul><ul><ul><li>RETAIL DIVA </li></ul></ul></ul><ul><ul><ul><li>http://retaildesigndiva.blogs.com/ </li></ul></ul></ul><ul><ul><ul><li>INSIDE OUTDOOR RETAILER </li></ul></ul></ul><ul><li> http: //nbm . typepad .com/or_blog/ </li></ul><ul><ul><li>Including RSS Feeds </li></ul></ul>INTERACTIVE MARKETING Display Advertising Interactive Advertising Affiliate Marketing Social Media Optimization Seller Opportunities Industry News Content
  21. 21. <ul><li>Seller Opportunities: </li></ul><ul><ul><li>Cross Promotion </li></ul></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><ul><li>SEO </li></ul></ul><ul><ul><li>RSS FEEDS </li></ul></ul><ul><li>Industry News Content: </li></ul><ul><ul><li>Article Posts </li></ul></ul><ul><ul><ul><li>ASD/AMD </li></ul></ul></ul><ul><ul><ul><li>DDI </li></ul></ul></ul><ul><ul><ul><li>CSN </li></ul></ul></ul><ul><ul><ul><li>SMART SHOPPER </li></ul></ul></ul>INTERACTIVE MARKETING Display Advertising Interactive Advertising Affiliate Marketing Social Media Optimization Seller Opportunities Industry News Content
  22. 22. INTERACTIVE MARKETING for

×