How will the content be
structured?
How will users find your web content?
How we will get from today to launch? Produced by
What content
What's next once the content is "out there "? do we need,
How do these and why?
recommendations impact our
business?
Useable
Useful.
Content purpose Source: This content for
enjoyable
this content strategy
plan. map has been created
from the work of
create Content Kristina Havlerorson
from Brain Traffic.
publish. creation
monitor process
` What ` With what ` Why ` When ` How ` Where ` For whom ` How often ` By whom ` What next
Content considerations
Content
strategy
Content strategy is the
practice of planning for
the creation, delivery,
Content layout and governance of
useful, usable content.
How will the content be
structured?
How will users find your
web content? What
content do
How we will get from
we need,
today to launch?
and why?
What's next once the
content is "out there "? What content
How do these
recommendations impact
our business?
Content strategy.mmap - 29/06/2009 - Mindjet