Low cost marketing tools for small business

Low cost Marketing Tools for small business
Presenter Danielle MacInnis
www.macinnismarketing.com.au

Agenda: Low Cost Marketing Tools for Small Business Low Cost Marketing Tools for Small Business
Why are you here?
What’s in it for you?
Integrated Marketing and Sales System
Survey and Forms
Email
Web or Blog presence
SEO tools
Productivity
Social Media
Who needs to know?
Why should they care?
How will they find out?
Great marketing resources and tools.

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Why are you here? Hint: Have you got a burning marketing question to ask? Now is your chance!

Why are you here?
1. Your biggest challenge is to attract more customers.
(44% of 1,700 SMBs surveyed by flyingsolo.com.au)
2. You want to communicate in a compelling way.
SMBs have difficulty communicating true value position to their key target.
3. You want a plan.
Most SMBs are doing marketing in an inconsistent way, getting inconsistent results.
4. You want to be savvy with your expenditure.
SMBs cut corners and do things on the cheap and try and do it themselves or market at the wrong times.
5. You want to be selective about what you do.
SMBs haven't defined their target, value proposition, objectives or measures.
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What marketing are you doing?
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What's in it for you? Tip: Ask questions and get prizes!

What's in it for you?
1 Understand what is currently not working and why
2 Better approach to marketing and sales for your business
3 Tools and templates to use
4 Learn from others in the room and their experience
5 What you might do differently to attract your ideal customers
6 Practice Just In Time Learning
7 Tip: See something you want to know more about? Jot it down on the feedback form and we will make sure we get back to you with the good oil.

My background
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IT TRAINING & HR CONSTRUCTION SERVICES CONSUMER CERTIFICATION

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What Marketing Tools Do I need?

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Choose, Attract, Capture, Nurture, Sell, Retain

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Lead Capture Hint: Capture potential customers

Forms, survey - call to action buttons
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http://www.wufoo.com Choose, Attract, Capture, Nurture, Sell, Retain

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Lead Nuture Hint:It takes on average seven interactions before a person buys.

Email marketing
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Tip: People want to know who they are dealing with. Make it easy for them to find out and contact you. Zoho Aweber http://www.zoho.com http://www.aweber.com.au

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Attraction Marketing

Website Content Management System
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Wordpress Citymax http://www.daniellemacinnis.com http://www.citymax.com

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Attract and Retain Tip: How do you show that you care?

Search Engine Optimisation 25 Tip: Set up google alerts to follow your mentions or your competitors on the web! http://websitegrader.com / https://www.google.com/analytics

Productivity Tools 26

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Social marketing Tip: Want to know more about Facebook, Twitter or creating a blog for your business, we’ve got great resources online, ask as afterwards!

You need to go where your audience is
"86% of Australian internet users are looking to their fellow internet users for opinions and information on products, services and brands"
Melanie Ingrey, Director for Nielsen's online Business
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Choose where you play
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Monthly average 2010 Social Media Marketing MacInnis Marketing Visitors or views Leads Customers Blog 1500 15 0 Web 500 40 3 Twitter 247 3 0 Podcast 1000 5 0 Auto-email campaign 500 14 3 Networking sites 500 10 1 Linked in 500 3 0 Articles 1000 2 0 Slideshare 200 0 0

Content is King
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47 Tip: Websites are for lead generation and conversion. It is not just a matter of “looking good”. Ugly and crowed, Vs beautful and empty! Keys to build a great website 1. Attract prospects 2. Great content 3. Get found 4. Convert prospects to leads (call to action) 5. Measure your ROI Good websites

Do you feel like this?
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Sales and Marketing System
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Bloomtools.com https://www.thewebconsole.com

Want help...?
www.macinnismarketing.com.au
www.daniellemacinnis.com
53 Over 80 Small Business Marketing Apps

Don’t re-create, be resourceful!
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54
Thank you

Low cost marketing tools for small business

by MacInnis Marketing on Apr 14, 2011

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Low cost marketing tools for small business — Presentation Transcript