Glen Eira talk on Small Business Marketing

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Some great tools for small business

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  • Thanks for allowing me to share my insights and what I am most passionate about. Marketing with a customer centric focus. My goal today is to provide you with some really great insights. I want to provide as much value and I am likely to cover a lot of ground. You have some worksheets that we will get to and some great examples of companies attracting their ideal customers well.
  • Biggest strength is to think like a customer. Show empathy. It is that simple and complex.
  • Your expectations? ask and note them down. If there is one thing you wanted to get out of tonight, what is it that you wanted answered. Am missing a marketing opportunity by not using twitter? Radio Commercials? How do I know that my marketing is working?
  • If you have any thing else you would like to add do it now!
  • If you have any thing else you would like to add do it now!
  • If you have any thing else you would like to add do it now!
  • Do you know what is working?
  • Do you know what is working?
  • Do you know what is working?
  • T-shirt
  • T-shirt
  • Do you know what is working?
  • Do you know what is working?
  • Do you know what is working?
  • Do you know what is working?
  • Do you know what is working?
  • Your expectations? ask and note them down. If there is one thing you wanted to get out of tonight, what is it that you wanted answered. Am missing a marketing opportunity by not using twitter? Radio Commercials? How do I know that my marketing is working?
  • Do you know what is working?
  • Do you know what is working?
  • Do you know what is working?
  • Do you know what is working?
  • T-shirt
  • Do you know what is working?
  • Do you know what is working?
  • Do you know what is working?
  • Glen Eira talk on Small Business Marketing

    1. 1. Lead Generation made easy!Presenter Danielle MacInniswww.macinnismarketing.com.au
    2. 2. My background IT TRAINING & HR CONSTRUCTION SERVICES CONSUMER CERTIFICATION
    3. 3. Why are you here? Hint: Have you got a burning marketing question to ask? Now is your chance!
    4. 4. Agenda:How to create a compelling lead generation systemfor your small businessWhat’s in it for you?• Online marketing information• Understanding the new landscape• Use online tools to ensure you attract leads• Be there at the right time with the right offer to the right customer• Learn from one another• Live demonstrations
    5. 5. AssumptionsStrategy before tactics1. You have identified your idealcustomer/client2. You know what problem yousolve for them better thananyone/thing else3. You have a core difference4. You have a consistent brandidentity; look and feel, message
    6. 6. Lead Generation
    7. 7. Online Marketing marketing function has become complicated1 I don’t know what’s working and what’s not2 I don’t know where to find new customers3 I don’t have enough customers4 Visitors don’t buy5 I don’t have enough time
    8. 8. Online Marketing1 SEO2 Directories3 Web and Blog4 Content5 Reviews6 Social7 Local8 Deals
    9. 9. Do you have a list? House Lists tend to fall into 4 types: 1. Paper list (thankfully heading toward extinction) 2. Text file 3. Excel spreadsheet 4. CRM solution Remove dead or invalid contacts Append information Get more qualified leads
    10. 10. Uploading an email list Normally as a csv file or xls file Remove dead or invalid contacts Append information Get more qualified leads
    11. 11. OffersOffer on your business cardOn your websiteOn your directory listingsOfferFree consultClick to callContestPricing toolsCollaborationCommunityCrowdsource BOOK NOW Book a dog or cat clip and receive your free conditioner valued at $15
    12. 12. Content Video - How toos Curated lists Checklists ResourcesHow to find contentGoogle AlertsGoogle ReaderSearch.twitterSocial CRMAlltop blogsGoogleUser StoriesHow toosDemonstrations
    13. 13. Content Plan as a Lead Generation Tool  Key considerations:  Sources of content  Target Personnas  Mediums  Pain points  Key Words  Buying Stage  Messages  Topics  Distribution  Amplication  Call to Action MESSAGES TOPIC/ CONTENT PIECES KEYWORD(S) PAIN POINTS BUYING STAGE TARGET PERSONA(S) DISTRIBUTION AMPLICATION OFFER/CTA    MONDAY                   Author:   12 Revealing Charts to Help Blog, Case Studie, E-book, business blogging,     Owner Ollie, Mary Marketer     Free Report: Marketing Benchmarks from 7 Due Date: 20/10/12 You Benchmark Your Download whitepaper,video, blogging benchmarks         Publish Date: 23/10/12 Business Blogging interview            Performance [NEW DATA]         TUESDAY                   Author: Anum Hussain Top SEO Tips Straight From Survey, audit search engine     Owner Ollie, Mary Marketer     Free Guide: Learning SEO from the Experts Due Date: 20/10/12 the Industry Experts optimization, SEO         [INFOGRAPHIC]         Publish Date: 23/10/12            WEDNESDAY                   Author: Maggie Georgieva How to Craft the Right Webinar marketing surveys,     Owner Ollie, Mary Marketer     The Ultimate Guide to Using Surveys in Your Due Date: 20/10/12 Questions for Your Next survey marketing         Marketing Marketing Survey         Publish Date: 23/10/12            THURSDAY                   Author:                    Due Date:   Publish Date:      FRIDAY                   Author:                    Due Date:   Publish Date:      SATURDAY                   Author:                    Due Date:   Publish Date:      SUNDAY                   Author:                    Due Date:           Publish Date:                     
    14. 14. Design of button SOURCES FOR IMAGES creativecommons Despositphotos Your library Mashable list iphone Discount Health Foods
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    18. 18. Design of button Got a great food business idea? Enter our Incubator idea competition! One company will win the day with us worth $500 to test your concept!Drawn March 31st. Conditions apply Enter Here
    19. 19. Lead Generation System Hint: Have you got a burning marketing question to ask? Now is your chance!
    20. 20. Where to put your form? Website home page Directory Listings Email footer Flyers
    21. 21. Lead CaptureEmail SystemFormhttp://www.wufoo.com http://www.jotform.com
    22. 22. Google Loves:Expert Content Tips Content
    23. 23. What system to use Email SystemMailChimphttp://www.aweber.com.au
    24. 24. Amplify ContentSocial ProfilesFacebookGoogle+LinkedInTwitterU-tubeSlidesharePinterest Be sharable
    25. 25. 20Measurement Tip: How do you show that you care?
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    28. 28. What to measure?
    29. 29. 53 Want help...? www.macinnismarketing.com.au www.daniellemacinnis.comOver 80 Small Business Marketing Apps
    30. 30. 50Don’t re-create, be resourceful!
    31. 31. 54Thank you

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