Become a BIGFiSH OnlineHOW TO BUILD A FOLLOWING & FIND LIFETIME CUSTOMERS
How do you become a BIGFiSH online?INVENT A NICHE BUILD A FOLLOWING   FIND LIFETIME CUSTOMERS
1.INVENT A NICHE BUILD A FOLLOWING   FIND LIFETIME CUSTOMERS
N INV ENT A NICHE, YOU NEED A STORY.     BEFORE YOU CAINVENT A NICHE BUILD A FOLLOWING       FIND LIFETIME CUSTOMERS
Your brand is only as good as the story people tell about you. - What story do you want people to tell?! - [CALL ON SOMEON...
So, what’s your story?- What story do you want people to tell?!- [CALL ON SOMEONE.]!-  (This may seem easy… ʻIʼm a designe...
GETOUT!   of the business you think you’re in(What does that mean?!) Let’s look at an example.                            ...
The case ofthe pen…       ey just selling pens? What’s the actual business?Are th
Se lf-expr essionThey give people a way to express themselves.             (That’s invaluable!)
People don’t buy what you’reselling—they buy why you’reselling.                     -Simon Sinek
People don’t buy what you’re                               buy why              selling—they selling, you’re      Think ab...
Now that you know your story   (and are on your way to inventing your own niche)…- What story do you want people to tell?!...
1. Don’t focus on the service you’re providing(car insurance); focus on the the relief you’reproviding (peace of mind whil...
2. Include a metric in your pitch or mission statement.“At 100 Urban Entrepreneurs, we want to help 100 young entrepreneur...
3. Wow your customers. Provide an unforgettable experience.  (Pictured: satisfied customers from Nightmares Fear Factory h...
4. Give them places to share their (your) story.This can also be in the form of customer testimonials on your site.
SUMMARY                        1.  Craft your unique story                        2. Communicate it to customers          ...
2.INVENT A NICHE BUILD A FOLLOWING   FIND LIFETIME CUSTOMERS
One word: Content.*           *Create it on a regular, ongoing basis.
Content can be…                    FUNNY                               INFORMATIVE                   INSPIRATIONALThe more...
1. Create content using your weapon of choice.   WRITING micoblogging video podcast   PHOTOS    INTERVIEWS                ...
2. Distribute your content.1. On your sites & networks	              people’s site s & networks2. On other
te content (that tells your unique story)Now that you create & distribu                           W YOUR FOLLOW           ...
1. Make it easy and irresistible for people to join.                                                                escape...
2. Guest blog & take full advantage of the opportunity.                 Link certain keywords in the guest post to your bl...
3. Hold a creative giveaway or contest and promote acrosssocial media.4. When you attend conferences, mixers, etc. ask peo...
SUMMARY1.  Create content that reflects your unique niche2. Distribute it across all networks3. Grow your email list by cr...
3.INVENT A NICHE BUILD A FOLLOWING   FIND LIFETIME CUSTOMERS
Through inventing your niche and building a     following, you will find customers.To tu rn those into lifetime custom ers...
How do you find something new to offer them?              THINK LIKE APPLE.
The case of    & the MP3 player      “The early MP3 manufacturers all thought  [the music] stopped at the edges of the dev...
Apple created a new music marketplace (iTunes), and continue  to create new products & services to keep the music going.
“Please don’t stop            the music” Think of new ways to keep your “music” going.What new services or products can yo...
SUMMARY1.  Look at your unique niche2. Listen to your following3. Offer new products & services to   =	      keep your cus...
So, if someone asks you:                  “How can I           become a BIGFiSH online?” INVENT A NICHE BUILD A FOLLOWING ...
Show them this presentation…INVENT A NICHE BUILD A FOLLOWING   FIND LIFETIME CUSTOMERS
…and then say this to seal the deal.          “An d that’s how you        become a BIGFiSH online.”INVENT A NICHE BUILD A ...
B GFiSH                      we are                          Brought to you by @danielleleslieTweet this preso          Fo...
A special shoutout to the photographers, designers, artists who   created the photos and images I used to make the preso p...
Tweet this presoShare on Facebook    I wasn’t kidding.  Email to a friend                            @danielleleslie     ...
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Become a BIGFiSH Online: How to Build a Following & Find Lifetime Customers

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I gave this presentation at the Freelancers 101 Meetup, hosted by kleverdog coworking and at my Skillshare class at Blankspaces in Los Angeles. Enjoy!

WeAreBIGFiSH.com

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  • this is very good Danielle ... I like this preso! :)
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Become a BIGFiSH Online: How to Build a Following & Find Lifetime Customers

  1. 1. Become a BIGFiSH OnlineHOW TO BUILD A FOLLOWING & FIND LIFETIME CUSTOMERS
  2. 2. How do you become a BIGFiSH online?INVENT A NICHE BUILD A FOLLOWING FIND LIFETIME CUSTOMERS
  3. 3. 1.INVENT A NICHE BUILD A FOLLOWING FIND LIFETIME CUSTOMERS
  4. 4. N INV ENT A NICHE, YOU NEED A STORY. BEFORE YOU CAINVENT A NICHE BUILD A FOLLOWING FIND LIFETIME CUSTOMERS
  5. 5. Your brand is only as good as the story people tell about you. - What story do you want people to tell?! - [CALL ON SOMEONE.]! -  (This may seem easy… ʻIʼm a designer, so I want people to say that Emma is the best damn designer in Los Angeles.ʼ BUT that doesnʼt set Emma apart nor tell how she is benefiting her customers.)! -  !
  6. 6. So, what’s your story?- What story do you want people to tell?!- [CALL ON SOMEONE.]!-  (This may seem easy… ʻIʼm a designer, so I want people to say that Emma isthe best damn designer in Los Angeles.ʼ BUT that doesnʼt set Emma apart nortell how she is benefiting her customers.)!-  ! HERE IS ONE THING YOU CAN DO TO CRAFT YOUR STORY & INVENT YOUR NICHE.
  7. 7. GETOUT! of the business you think you’re in(What does that mean?!) Let’s look at an example. - quote from Baked In!
  8. 8. The case ofthe pen… ey just selling pens? What’s the actual business?Are th
  9. 9. Se lf-expr essionThey give people a way to express themselves. (That’s invaluable!)
  10. 10. People don’t buy what you’reselling—they buy why you’reselling. -Simon Sinek
  11. 11. People don’t buy what you’re buy why selling—they selling, you’re Think about why you’re selling.and create a story that reflects your “why.” -Simon Sinek
  12. 12. Now that you know your story (and are on your way to inventing your own niche)…- What story do you want people to tell?!- [CALL ON SOMEONE.]!-  (This may seem easy… ʻIʼm a designer, so I want people to say that Emma isthe best damn designer in Los Angeles.ʼ BUT that doesnʼt set Emma apart nortell how she is benefiting her customers.)!-  ! HOW DO YOU COMMUNICATE YOUR STORY TO PEOPLE?
  13. 13. 1. Don’t focus on the service you’re providing(car insurance); focus on the the relief you’reproviding (peace of mind while you drive).
  14. 14. 2. Include a metric in your pitch or mission statement.“At 100 Urban Entrepreneurs, we want to help 100 young entrepreneurs start a business this year.” 100UrbanEntrpreneurs.org!
  15. 15. 3. Wow your customers. Provide an unforgettable experience. (Pictured: satisfied customers from Nightmares Fear Factory haunted house)
  16. 16. 4. Give them places to share their (your) story.This can also be in the form of customer testimonials on your site.
  17. 17. SUMMARY 1.  Craft your unique story 2. Communicate it to customers =   3. Create places online for you and your customers to tell your storyINVENT A NICHE BUILD A FOLLOWING FIND LIFETIME CUSTOMERS
  18. 18. 2.INVENT A NICHE BUILD A FOLLOWING FIND LIFETIME CUSTOMERS
  19. 19. One word: Content.* *Create it on a regular, ongoing basis.
  20. 20. Content can be… FUNNY INFORMATIVE INSPIRATIONALThe more emotions you address, the better. TED Talks hit all three.
  21. 21. 1. Create content using your weapon of choice. WRITING micoblogging video podcast PHOTOS INTERVIEWS infographics CUSTOMER TESTIMONIALS slideshow presentation Are you a strong writer? Great photographer? Irresistible on camera?Pick a content medium where you can do well & dominate.
  22. 22. 2. Distribute your content.1. On your sites & networks   people’s site s & networks2. On other
  23. 23. te content (that tells your unique story)Now that you create & distribu W YOUR FOLLOW ING? HOW EL SE CAN YOU GRO Four words: Grow your email list.
  24. 24. 1. Make it easy and irresistible for people to join. escapefromcubiclenation.com!Place the opt-in box above the fold on your site, and offer your subscribers an irresistible piece of content as a gift for joining. timothysykes.com! myprtools.com! themiddlefingerproject.org!
  25. 25. 2. Guest blog & take full advantage of the opportunity. Link certain keywords in the guest post to your blog (like Carmen Sognonvi did with “free local business tips”).Create a custom landing page for readers from the other blog. carmensognonvi.com!
  26. 26. 3. Hold a creative giveaway or contest and promote acrosssocial media.4. When you attend conferences, mixers, etc. ask people if youcan add them to your list.5. Encourage readers to forward to friends.
  27. 27. SUMMARY1.  Create content that reflects your unique niche2. Distribute it across all networks3. Grow your email list by creating easy and fun ways to join INVENT A NICHE BUILD A FOLLOWING FIND LIFETIME CUSTOMERS
  28. 28. 3.INVENT A NICHE BUILD A FOLLOWING FIND LIFETIME CUSTOMERS
  29. 29. Through inventing your niche and building a following, you will find customers.To tu rn those into lifetime custom ers, you need to constantly o ffer them something new.
  30. 30. How do you find something new to offer them? THINK LIKE APPLE.
  31. 31. The case of & the MP3 player “The early MP3 manufacturers all thought [the music] stopped at the edges of the device…” - quote from Baked In!
  32. 32. Apple created a new music marketplace (iTunes), and continue to create new products & services to keep the music going.
  33. 33. “Please don’t stop the music” Think of new ways to keep your “music” going.What new services or products can you invent to keepcustomers buying your brand again and again?
  34. 34. SUMMARY1.  Look at your unique niche2. Listen to your following3. Offer new products & services to =   keep your customers buying from you again and againINVENT A NICHE BUILD A FOLLOWING FIND LIFETIME CUSTOMERS
  35. 35. So, if someone asks you: “How can I become a BIGFiSH online?” INVENT A NICHE BUILD A FOLLOWING FIND LIFETIME CUSTOMERS
  36. 36. Show them this presentation…INVENT A NICHE BUILD A FOLLOWING FIND LIFETIME CUSTOMERS
  37. 37. …and then say this to seal the deal. “An d that’s how you become a BIGFiSH online.”INVENT A NICHE BUILD A FOLLOWING FIND LIFETIME CUSTOMERS
  38. 38. B GFiSH we are Brought to you by @danielleleslieTweet this preso Founder of WeAreBIGFiSH.comShare on Facebook danielle@wearebigfish.com Email to a friend youtube.com/theDanielleLeslie
  39. 39. A special shoutout to the photographers, designers, artists who created the photos and images I used to make the preso pretty. am! 2/3782653399/in/photostre r.c om/photos/21491133@N0Big Fish: http://www.flick 11/03/light-bulb.jpg! onservative.c om/wp-content/uploads/20Light bulb: http://lonelyc so.com/img/crowd1.jpg!Crowd: http://seayouthsay s/lifelong_friends.jpg! ww.nevertoolate.org/imageElderly woman: http://w eepboon/4437160354! ite: http://www.flickr.com/photos/pThinking in black and wh en-camcorder.htm! k-b attery.us/digital-usb-mini-pPen: http://www.noteboo 1537196/sizes/z/in/photo stream! p://www.flick r.com/photos/atibens/454 Pen with open book: htt 6/sizes/z/in/photostream! ww.flickr.com/photos/2 2652865@N03/289511167 Wedding dress: http://w 5/sizes/m/in/photostream! om /photos/ruse76/388889656 Flames: http://www.flickr.c 83223/sizes/m/in/photostr eam! .flickr.com /photos/elvisbenicio/59535 gif/ipod-touch-a.jpg! Give it a way: http://www h-a.jpghttp:/ /static.howstuffworks.com/ ffworks.com/gif/ipod-touc iPod: http://static.howstu trepreneurs.org! /pictures-of-people-freakin g-the-f- 100UE: http://100urbanen co m/slideshows/51430f4b14 y: http://www.funnyordie. Nightmares Fear Factor out-at-a-haunted-house! aresfearfactory.com! Nightmares: http://nightm on-of-rage-faces-10-pics.h tml! .com/pics/1 5095-the-complet-collecti S.jpg! Rage faces: http://acidcow mages/Fotolia_9747346_X .christianparty.or g.uk/EuropeanElection09/i Distribute guy: http://www loads/2010/07/emailicon.j pg! chtoo.com/wp-content/up Email icon: http://techtea _Logo_And_Big.jpg! edia.eu/da ta/media/22/Small_Apple Apple: http://www.ecardm 494170/sizes/z/in/photostr eam! r.c om/photos/goincase/2720 Concert: http://www.flick /12/04/review-rihanna-loud ! Rihanna: http://thedirty bush.wordpress.com/2010
  40. 40. Tweet this presoShare on Facebook I wasn’t kidding.  Email to a friend @danielleleslie WeAreBIGFiSH.com youtube.com/theDanielleLeslie danielle@wearebigfish.com
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