Your Personal Brand ExerciseWhat is your goal? What do you do? Answer in 10 different ways. Answers can be goofy, silly off the wall or serious. Tell a story, paint a picture of you on your best day?
What if I want to keep my personal and professional separate? What if I don’t want to amplify all posts? - Hootesuite
The Social Media Revolution
The Social Media Revolution• Social Media is about people• What happens in Vegas stays on Facebook, Twitter, Flickr & YouTube• 50% of the mobile internet traffic is for Facebook, imagine what that means for bad customer experiences• 90% of consumers trust peer recommendations; Only 14% trust advertisements
Today’s Goal• What do you hope to walk away with today?
Managing your Reputation Online Personal Branding + Corporate Brand Indentity
Personal Branding Exercise• What do you do? – Answer in 10 different ways. Answers can be goofy, silly off the wall or serious.• Tell a story, paint a picture of you on your best day?
Profiles that gain more followers:• Include a completed profile with pertinent information about who you are and what you have to offer• Include links to company websites or personal blogs• Include photo icons
Your Words Have Influence Representation Responsibility Respect
10 Ways NOT to build your brand based on William Arruda, The Reach-certified Personal Branding Strategist. www.personalbranding.tv• Authenticy – know who you are and use that to build your brand• Take a stand and stand out – strong brands aren’t all things to all people• Don’t act before thinking – have a plan• Quality over Quantity – build value• Become selectively famous – target audience• Slow & Steady wins the race – integrate
10 Ways NOT to build your brand based on William Arruda, The Reach-certified Personal Branding Strategist. www.personalbranding.tv• Real World Relationships – translate real world to virtual world• Bring in the right resources – get the best people behind you• It’s not all about you – Branding is about giving, building credibility by sharing your expertise• Measure your success – are the right people getting to know you?
Social Media To Do List• Login to Facebook, check updates, respond, like, comment, post.• Login to Twitter, check updates, respond, like, comment, post.• Login to Linked In, check updates, respond, like, comment, post• Login to Wordpress, check comments, approve comments, copy link, post to facebook, post to twitter, post to Linked IN
Who to Follow• Don’t worry about being famous, be selectively famous: – Hyper Local – w/in 5-10 miles from your location – Hyper Industry – Beer Geeks, Foodies – Nice to know: IHB Demographic – Age 25-55, HH Income $55+, w/in 3-5 miles of IHB Location
What is the most important thing you can do on social media?• Fill the white box (with things that fans/follwers will): Like Comment on Share
Inspire Loyalty via Iron Hill Social Media Channels• 4 walls marketing events designed to engage guests and make them a part of Iron Hill.• Engage loyal fans by providing content for them to act upon, comment on, like & share. Blogs, updates, special coverage & media recognition• Conversation Marketing – two way street. When a fan gives us feedback it is our practice to respond quickly (w/in 2 biz days), good or bad.
What to Post• Translate real world to virtual world – Pics from events in real time – Articles, mentions – Retweet audience relevant info/tweets – Reply – Reach Out• What to schedule – Daily Features – Upcoming events
What to Post• Be helpful, provide news and info people will appreciate• Recognized your fans and followers for waving the flag• Ask fans and followers to weigh in, send polls, ask a question, engage• Build trust by letting your personality or company culture shine through. Be authentic.
How to Post• Add links & pics to expand on message – Tell me what I’m looking at – Tell me why you’re telling me – Tell me what you want me to do about it• Drive People Home
Right Place Right Time From Vitrue Study• weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.• The biggest spike occurs at 3:00 p.m. ET on weekdays.• Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
Right Place Right Time From Vitrue Study• Fans are less active on Sunday compared to all other days of the week.• morning posts actually appear to be more effective. Although most posts and comments appear around 3:00 p.m. ET, posts published in the morning tend to perform better than those published in the afternoon.
Right Place Right Time From Vitrue Study• The top of the hour (:0 to :15 minutes) tend to see more interaction than other parts of the hour. The second half of the hour (:30 to :45 minutes) is the second most popular time for interaction.• Learn More: http://mashable.com/2010/10/28/facebook- activity-study/
5 Scientifically Proven Ways to Get More Retweets from danzarrella.com• Tweet Links• Ask for Retweets• Stop Talking about yourself• Tweet about Twitter (facebook 50%/Twitter 300%)
5 Scientifically Proven Ways to Get More Retweets from danzarrella.com• Say New Things – News (almost 80%) – Intructional (about 58%) – Entertainment (about 54%) – Opinion (about 52%) – Products (about 44% – Small Talk (less than 20%)
Twitter Shorthand• # - hashtag – designed to create a search term or trend a topic• @ - mention – tags a certain user• Shorthand – bad grammer is okay on twitter. – Gr8 = Great – UR = UR – 4 = For – 2 = to