Social Media Measurement: The Most Valuable Metrics

345 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
345
On SlideShare
0
From Embeds
0
Number of Embeds
29
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Media Measurement: The Most Valuable Metrics

  1. 1. // SOCIAL MEDIA MEASUREMENT The Most Valuable Metrics MASTERMINDS
  2. 2. // WHAT A MONTHLY REPORT SHOULD INCLUDE:• Size of Your Databases• Who’s Talking About You• Engagement Level• Total Reach• Total Impressions• Unique Email Opt-ins Collected• Unique Players Club Numbers Collected MASTERMINDS
  3. 3. //SIZE OF YOUR DATABASES • Likes • Followers • Subscribers MASTERMINDS
  4. 4. // WHO’S TALKING ABOUT YOU• Talking About This • The number of unique individuals who have created a story about your Facebook Page • Types of stories include: • Liking your Facebook Page • Liking, commenting on, or sharing a post from your Facebook Page • Answering a question you asked on your Page • Responding to an event you posted on your Page • Mentioning your Page within their own posts • Tagging your Page in an uploaded picture • Checking in to or recommending your Facebook Place MASTERMINDS
  5. 5. // WHO’S TALKING ABOUT YOU• Talking About This • The number of unique individuals who have created a story about your Facebook Page • Types of stories include: • Liking your Facebook Page • Liking, commenting on, or sharing a post from your Facebook Page • Answering a question you asked on your Page • Responding to an event you posted on your Page • Mentioning your Page within their own posts • Tagging your Page in an uploaded picture • Checking in to or recommending your Facebook Place MASTERMINDS
  6. 6. // WHO’S TALKING ABOUT YOU• Twitter • Pinterest • Google + • Retweets • Repins • +1s • @Mentions • Shares MASTERMINDS
  7. 7. ENGAGEMENT LEVEL• Shows the overall health of your Facebook page• Average engagement level among casinos is between 4-6% MASTERMINDS
  8. 8. ENGAGEMENT LEVEL• Shows the overall health of your Facebook page• Average engagement level among casinos is between 4-6% MASTERMINDS
  9. 9. ENGAGEMENT LEVEL • Shows the overall health of your Facebook page • Average engagement level among casinos is between 4-6% = # of people “Talking About This” ÷ Engagement Level# of Likes on your page MASTERMINDS
  10. 10. ENGAGEMENT LEVEL• Where to find it• Engagement Level = 24% MASTERMINDS
  11. 11. ENGAGEMENT LEVEL Property Likes Talking About This Engagement LevelSpa Resort Casino 14,854 3,626 24% Pechanga Resort & Casino 194,108 4,670 2% Cosmopolitan 110,962 10,554 10% MASTERMINDS
  12. 12. TOTAL REACH AND IMPRESSIONS MASTERMINDS
  13. 13. TOTAL REACH AND IMPRESSIONS• Total Reach: The unique number of people who saw any content associated with your page (including Ads/Sponsored Stories).• Total Impressions: The total number of times your content was viewed by Facebook users. MASTERMINDS
  14. 14. TOTAL REACH AND IMPRESSIONS• Total Reach: The unique number of people who saw any content associated with your page (including Ads/Sponsored Stories).• Total Impressions: The total number of times your content was viewed by Facebook users. MASTERMINDS
  15. 15. TOTAL REACH AND IMPRESSIONS • Facebook MASTERMINDS
  16. 16. TOTAL REACH AND IMPRESSIONS • Other social networks MASTERMINDS
  17. 17. // EMAIL OPT-INS AND PLAYERS CLUB NUMBERS• Collected through promotions• Find out who your fans and followers are and what they’re worth MASTERMINDS
  18. 18. //AVERAGE VALUEOF A FOLLOWER ON YOUR SOCIAL MEDIA CHANNELS MASTERMINDS
  19. 19. //QUESTIONS? MASTERMINDS
  20. 20. // SOCIAL MEDIA MEASUREMENT The Most Valuable Metrics MASTERMINDS

×