Social Media Managers: Why You Need One & How To Find One

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  • 1. // SOCIAL MEDIA MANAGERS: WHY YOU NEED ONE & HOW TO FIND ONE MASTERMINDS
  • 2. GROWING SOCIAL MEDIA SPEND Will remain unchanged 5% Substantially more resources 39% 57%Somewhat more resources Source: Buddy Media / booz&co: Campaigns to Capabilities Social Media Marketing 2011 MASTERMINDS
  • 3. INVESTMENTS IN SOCIAL SPENDING 57% 48% 39% 38% 25% 16% 14%Hiring full-time Services Creating Media Consulting/other IT Systems/ Hiring contractors, employees provided more content buyers professional partnerships freelancers, by partners services or part-time employees Source: Buddy Media / booz&co: Campaigns to Capabilities Social Media Marketing 2011 MASTERMINDS
  • 4. SOCIAL MEDIA MANAGER MASTERMINDS
  • 5. SOCIAL MEDIA MANAGERS MASTERMINDS
  • 6. JOB TITLES• Community Director• Community Manager• Social Media Manager• Social Media Strategist• Engagement Manager• Content Strategist• Social Marketing Manager• Conversation Manager• Analytics Manager• Integrated Media Manager• Application Developer MASTERMINDS
  • 7. FUNCTIONSCommunity Management – listen, respond and converseStrategy – effectively integrate social into marketing plansContent Development – create relevant and interesting contentMeasurement – set and measure KPIs MASTERMINDS
  • 8. KNOW THE MEDIUMS MASTERMINDS
  • 9. KNOW THE PROPERTY MARKETING STRATEGY & BRAND MASTERMINDS
  • 10. EXTENSIVE PROPERTY KNOWLEDGE MASTERMINDS
  • 11. CUSTOMER-SERVICE ORIENTED MASTERMINDS
  • 12. INTERACTIVE SKILLS MASTERMINDS
  • 13. CREATIVE MASTERMINDS
  • 14. PROACTIVE MASTERMINDS
  • 15. TIME MASTERMINDS
  • 16. LET’S TALK Jeff LaFranceDirector of Marketing Events FIREKEEPERS CASINO Noah BesheerInteractive Media SpecialistLUMIÈRE PLACE & RIVER CITY CASINOS Andrea Janssen Social Media Manager MASTERMINDS MASTERMINDS
  • 17. // SOCIAL MEDIA MANAGERS: WHY YOU NEED ONE & HOW TO FIND ONE MASTERMINDS
  • 18. //SOCIAL MEDIA AND ONLINE GAMING: The Rise of Social Gaming Speaker: Charles Harper Vice President of Business Development DOUBLEDOWN INTERACTIVE MASTERMINDS
  • 19. Social Media & Online Gaming: The Rise of Social Gaming
  • 20. Once upon a time…. One Year AgoSource: Mashable, October 2011
  • 21. Billions and Billions Casual Games + Social NetworkSource: Mashable, October 2011
  • 22. Everybody plays games!Source: Mashable, October 2011
  • 23. THAT WAS THEN, THIS IS NOW…
  • 24. Social Gaming Snapshot Today•  Social Casino Games will reach $1.6 Billion this year•  Social Casino Games growing to $2.4 Billion in 2015•  Social Casino Gaming revenue in the US alone hit 64.7 Million in July 2012•  Social Gaming MAUs expected to hit 33.4% of all Social Games player by 2013•  Slot players outspend Table Game Players 3.5X1•  Slot player ARPPU is almost $20 higher than Social Poker ARPPU (June/July 2012)•  The Social Casino audience has doubled since 2010Superdata “Social Game Metrics” study, August 2012
  • 25. Slot games are big on Facebook Facebook Daily Active Users Slingo by Zynga – 2.9m Slotomania by Caesars – 2.1m DoubleDown Casino by IGT – 1.5m Games By GSN Game Show Network – 1.3m Lucky Slots by Blue Shell Games – 840,000Source: AppData.com (as of 9/19/12)
  • 26. Social Gaming Vs. Online Gambling •  More than 235M MAU’s playing Facebook games* •  The social gaming market is expected to grow to $5B by 2015** •  There are 53.4M people gambling online worldwide***Sources: *Mark Zuckerberg at TechCrunch Disrupt’, 8/12**Business Insider ,4/11; ***Superdata, 8/12
  • 27. The Rise Of Social Gaming…•  Players demand –  A meta-game –  Social experiences - they can play with their friends –  More casual, less threatening environments to play
  • 28. The Future•  Online gambling will fundamentally change to reach the larger audience•  Sites will become more like social gaming sites with wagering… or social gaming sites will become gambling sites•  Gambling sites will no longer be narrowly focused
  • 29. Current Online Gambling Sites
  • 30. Popular Social Game Sites
  • 31. Online Gambling vs. Social Gaming Inviting Off-putting Simple Complex Social Solitary Friendly Unfriendly Easy Hard Unthreatening Threatening Fun Not Fun
  • 32. Online Gambling Becomes Social
  • 33. Summary•  Online gambling will become more like social gaming•  The rapid growth of online casino games can’t be ignored, by 2015 they will represent 50% of social gaming revenue
  • 34. Questions?
  • 35. Questions? Charles Harper, Vice President of Business Development, DoubleDown Interactive / IGT