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// SOCIAL   MEDIA MANAGERS:   WHY YOU NEED ONE & HOW TO FIND ONE                                        MASTERMINDS
GROWING SOCIAL MEDIA SPEND                Will remain unchanged                                       5%                  ...
INVESTMENTS IN SOCIAL SPENDING    57%                     48%                                    39%            38%       ...
SOCIAL MEDIA MANAGER                       MASTERMINDS
SOCIAL MEDIA MANAGERS                        MASTERMINDS
JOB TITLES• Community Director• Community Manager• Social Media Manager• Social Media Strategist• Engagement Manager• Cont...
FUNCTIONSCommunity Management – listen, respond and converseStrategy – effectively integrate social into marketing plansCo...
KNOW THE MEDIUMS                   MASTERMINDS
KNOW THE PROPERTY MARKETING     STRATEGY & BRAND                              MASTERMINDS
EXTENSIVE PROPERTY KNOWLEDGE                               MASTERMINDS
CUSTOMER-SERVICE ORIENTED                            MASTERMINDS
INTERACTIVE SKILLS                     MASTERMINDS
CREATIVE           MASTERMINDS
PROACTIVE            MASTERMINDS
TIME       MASTERMINDS
LET’S TALK     Jeff LaFranceDirector of Marketing Events       FIREKEEPERS CASINO     Noah BesheerInteractive Media Specia...
// SOCIAL   MEDIA MANAGERS:   WHY YOU NEED ONE & HOW TO FIND ONE                                        MASTERMINDS
//SOCIAL   MEDIA AND ONLINE GAMING:        The Rise of Social Gaming      Speaker: Charles Harper   Vice President of Busi...
Social Media & Online Gaming:    The Rise of Social Gaming
Once upon a time…. One Year AgoSource: Mashable, October 2011
Billions and Billions                 Casual Games + Social NetworkSource: Mashable, October 2011
Everybody plays games!Source: Mashable, October 2011
THAT WAS THEN,        THIS IS NOW…
Social Gaming Snapshot Today•  Social Casino Games will reach $1.6 Billion this year•  Social Casino Games growing to $2.4...
Slot games are big on Facebook     Facebook Daily Active Users           Slingo by Zynga – 2.9m           Slotomania by Ca...
Social Gaming Vs. Online Gambling     •  More than 235M MAU’s playing Facebook        games*     •  The social gaming mark...
The Rise Of Social Gaming…•  Players demand  –  A meta-game  –  Social experiences - they can play with their     friends ...
The Future•  Online gambling will fundamentally change   to reach the larger audience•  Sites will become more like social...
Current Online Gambling Sites
Popular Social Game Sites
Online Gambling vs. Social Gaming            Inviting        Off-putting            Simple          Complex            Soc...
Online Gambling Becomes Social
Summary•  Online gambling will become more like   social gaming•  The rapid growth of online casino games   can’t be ignor...
Questions?
Questions?    Charles Harper,          Vice President of Business Development,                DoubleDown Interactive / IGT
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Social Media Managers: Why You Need One & How To Find One

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Transcript of "Social Media Managers: Why You Need One & How To Find One"

  1. 1. // SOCIAL MEDIA MANAGERS: WHY YOU NEED ONE & HOW TO FIND ONE MASTERMINDS
  2. 2. GROWING SOCIAL MEDIA SPEND Will remain unchanged 5% Substantially more resources 39% 57%Somewhat more resources Source: Buddy Media / booz&co: Campaigns to Capabilities Social Media Marketing 2011 MASTERMINDS
  3. 3. INVESTMENTS IN SOCIAL SPENDING 57% 48% 39% 38% 25% 16% 14%Hiring full-time Services Creating Media Consulting/other IT Systems/ Hiring contractors, employees provided more content buyers professional partnerships freelancers, by partners services or part-time employees Source: Buddy Media / booz&co: Campaigns to Capabilities Social Media Marketing 2011 MASTERMINDS
  4. 4. SOCIAL MEDIA MANAGER MASTERMINDS
  5. 5. SOCIAL MEDIA MANAGERS MASTERMINDS
  6. 6. JOB TITLES• Community Director• Community Manager• Social Media Manager• Social Media Strategist• Engagement Manager• Content Strategist• Social Marketing Manager• Conversation Manager• Analytics Manager• Integrated Media Manager• Application Developer MASTERMINDS
  7. 7. FUNCTIONSCommunity Management – listen, respond and converseStrategy – effectively integrate social into marketing plansContent Development – create relevant and interesting contentMeasurement – set and measure KPIs MASTERMINDS
  8. 8. KNOW THE MEDIUMS MASTERMINDS
  9. 9. KNOW THE PROPERTY MARKETING STRATEGY & BRAND MASTERMINDS
  10. 10. EXTENSIVE PROPERTY KNOWLEDGE MASTERMINDS
  11. 11. CUSTOMER-SERVICE ORIENTED MASTERMINDS
  12. 12. INTERACTIVE SKILLS MASTERMINDS
  13. 13. CREATIVE MASTERMINDS
  14. 14. PROACTIVE MASTERMINDS
  15. 15. TIME MASTERMINDS
  16. 16. LET’S TALK Jeff LaFranceDirector of Marketing Events FIREKEEPERS CASINO Noah BesheerInteractive Media SpecialistLUMIÈRE PLACE & RIVER CITY CASINOS Andrea Janssen Social Media Manager MASTERMINDS MASTERMINDS
  17. 17. // SOCIAL MEDIA MANAGERS: WHY YOU NEED ONE & HOW TO FIND ONE MASTERMINDS
  18. 18. //SOCIAL MEDIA AND ONLINE GAMING: The Rise of Social Gaming Speaker: Charles Harper Vice President of Business Development DOUBLEDOWN INTERACTIVE MASTERMINDS
  19. 19. Social Media & Online Gaming: The Rise of Social Gaming
  20. 20. Once upon a time…. One Year AgoSource: Mashable, October 2011
  21. 21. Billions and Billions Casual Games + Social NetworkSource: Mashable, October 2011
  22. 22. Everybody plays games!Source: Mashable, October 2011
  23. 23. THAT WAS THEN, THIS IS NOW…
  24. 24. Social Gaming Snapshot Today•  Social Casino Games will reach $1.6 Billion this year•  Social Casino Games growing to $2.4 Billion in 2015•  Social Casino Gaming revenue in the US alone hit 64.7 Million in July 2012•  Social Gaming MAUs expected to hit 33.4% of all Social Games player by 2013•  Slot players outspend Table Game Players 3.5X1•  Slot player ARPPU is almost $20 higher than Social Poker ARPPU (June/July 2012)•  The Social Casino audience has doubled since 2010Superdata “Social Game Metrics” study, August 2012
  25. 25. Slot games are big on Facebook Facebook Daily Active Users Slingo by Zynga – 2.9m Slotomania by Caesars – 2.1m DoubleDown Casino by IGT – 1.5m Games By GSN Game Show Network – 1.3m Lucky Slots by Blue Shell Games – 840,000Source: AppData.com (as of 9/19/12)
  26. 26. Social Gaming Vs. Online Gambling •  More than 235M MAU’s playing Facebook games* •  The social gaming market is expected to grow to $5B by 2015** •  There are 53.4M people gambling online worldwide***Sources: *Mark Zuckerberg at TechCrunch Disrupt’, 8/12**Business Insider ,4/11; ***Superdata, 8/12
  27. 27. The Rise Of Social Gaming…•  Players demand –  A meta-game –  Social experiences - they can play with their friends –  More casual, less threatening environments to play
  28. 28. The Future•  Online gambling will fundamentally change to reach the larger audience•  Sites will become more like social gaming sites with wagering… or social gaming sites will become gambling sites•  Gambling sites will no longer be narrowly focused
  29. 29. Current Online Gambling Sites
  30. 30. Popular Social Game Sites
  31. 31. Online Gambling vs. Social Gaming Inviting Off-putting Simple Complex Social Solitary Friendly Unfriendly Easy Hard Unthreatening Threatening Fun Not Fun
  32. 32. Online Gambling Becomes Social
  33. 33. Summary•  Online gambling will become more like social gaming•  The rapid growth of online casino games can’t be ignored, by 2015 they will represent 50% of social gaming revenue
  34. 34. Questions?
  35. 35. Questions? Charles Harper, Vice President of Business Development, DoubleDown Interactive / IGT
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