Pinterest for Business

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Pinterest for Business

  1. 1. For Business PRESENTED BY: + MASTERMINDS
  2. 2. Jen Fink VP, Account Director JFINK@MASTERMINDS1.COM 215.866.0099 Drea Janssen Social Media ManagerAJANSSEN@MASTERMINDS1.COM 609.484.0009 Danielle RobertsSocial Media CoordinatorDROBERTS@MASTERMINDS1.COM 215.866.0099 MASTERMINDS
  3. 3. MASTERMINDS
  4. 4. • 90% of consumers trust recommendations from people they know • Social media recommendations top all other media sourcesSource: Buddy Media / booz&co: From Campaigns to Capabilities The Impact of Social Mediaon Marketing and Beyond 2012 MASTERMINDS BRAND WISE. STREET SMART.TM MASTERMINDS
  5. 5. MASTERMINDS BRAND WISE. STREET SMART.TM MASTERMINDS
  6. 6. For BusinessPinteresting topics for today• What Is Pinterest?• Pinterest Demo Usage Stats• Set Up An Account• Navigate The Site• Create & Share Content• Encourage Sharing From Your Site• Running Contests• Who’s Doing It Well• Analytics Tools• Questions MASTERMINDS
  7. 7. WHAT IS PINTEREST?• A virtual pinboard for photos and videos that connects people with similar interests and supplies a platform to discover new ones. This ‘interest network’ is fueled entirely by image and video curation. MASTERMINDS
  8. 8. PINTEREST USERS: WHAT ARE THEY DOING? • Expressing themselves through images relevant to their lives MASTERMINDS
  9. 9. PINTEREST USERS: WHAT ARE THEY DOING?• Sharing and recommending things they think others should know about MASTERMINDS
  10. 10. PINTEREST USERS: WHAT ARE THEY DOING? • Keeping up with trends MASTERMINDS
  11. 11. PINTEREST USERS: WHAT ARE THEY DOING? • Reminding themselves of things they want to do, buy or revisit MASTERMINDS
  12. 12. WHAT IS PINTEREST? What I’m doing Who I am Who I want to be MASTERMINDS
  13. 13. PINTEREST DEMO USAGE STATS • Over 12 million users MASTERMINDS
  14. 14. PINTEREST DEMO USAGE STATS• 1 in 5 online women use Pinterest MASTERMINDS
  15. 15. PINTEREST DEMO USAGE STATS • 68% of users are women MASTERMINDS
  16. 16. PINTEREST DEMO USAGE STATS• 67% of users aged between 25-54 MASTERMINDS
  17. 17. PINTEREST DEMO USAGE STATS • 16+ minutes per visit MASTERMINDS
  18. 18. PINTEREST: WHAT IS THE POTENTIAL?• 70% of Pinterest users went to Pinterest for purchasing inspiration• More than 1 in 5 Pinterest users has pinned an item they later purchased MASTERMINDS
  19. 19. PINTEREST: WHAT IS THE POTENTIAL?• 70% of Pinterest users went to Pinterest for purchasing inspiration• More than 1 in 5 Pinterest users have pinned an item they later purchased MASTERMINDS
  20. 20. PINTEREST: WHAT IS THE POTENTIAL?• 10% more likely to make a purchase and spend 10% more than those from other social networks MASTERMINDS
  21. 21. PINTEREST: WHAT IS THE POTENTIAL?• 10% more likely to make a purchase and spend 10% more than those from other social networks• Drives more referral traffic than Google+, YouTube and LinkedIn combined MASTERMINDS
  22. 22. / HOW TO / SET UP AN ACCOUNT MASTERMINDS
  23. 23. HOW TO SET UP AN ACCOUNT • No longer invite-only MASTERMINDS
  24. 24. HOW TO SET UP AN ACCOUNT• Connect with Facebook or Twitter, or via e-mail MASTERMINDS
  25. 25. HOW TO SET UP AN ACCOUNT• Personalize your homepage based on your interests MASTERMINDS
  26. 26. / SITE / NAVIGATION MASTERMINDS
  27. 27. SITE NAVIGATION MASTERMINDS
  28. 28. SITE NAVIGATION• Search bar MASTERMINDS
  29. 29. SITE NAVIGATION• Add pins and boards MASTERMINDS
  30. 30. SITE NAVIGATION• Add pins and boards MASTERMINDS
  31. 31. SITE NAVIGATION• Add pins and boards MASTERMINDS
  32. 32. SITE NAVIGATION• Add pins and boards MASTERMINDS
  33. 33. SITE NAVIGATION• Add pins and boards MASTERMINDS
  34. 34. SITE NAVIGATION• Add pins and boards MASTERMINDS
  35. 35. SITE NAVIGATION• About Pinterest MASTERMINDS
  36. 36. SITE NAVIGATION• About Pinterest MASTERMINDS
  37. 37. SITE NAVIGATION• About Pinterest MASTERMINDS
  38. 38. SITE NAVIGATION• About Pinterest MASTERMINDS
  39. 39. SITE NAVIGATION• About Pinterest MASTERMINDS
  40. 40. SITE NAVIGATION• About Pinterest MASTERMINDS
  41. 41. SITE NAVIGATION• Your Profile MASTERMINDS
  42. 42. SITE NAVIGATION• Your Profile MASTERMINDS
  43. 43. SITE NAVIGATION• Your Profile MASTERMINDS
  44. 44. SITE NAVIGATION• Your Profile MASTERMINDS
  45. 45. SITE NAVIGATION• Your Profile MASTERMINDS
  46. 46. SITE NAVIGATION• Your Profile MASTERMINDS
  47. 47. SITE NAVIGATION• Your Profile MASTERMINDS
  48. 48. SITE NAVIGATION• Your Profile MASTERMINDS
  49. 49. SITE NAVIGATION• Your home page MASTERMINDS
  50. 50. SITE NAVIGATION• Your home page MASTERMINDS
  51. 51. SITE NAVIGATION• Your home page MASTERMINDS
  52. 52. SITE NAVIGATION• Your home page MASTERMINDS
  53. 53. SITE NAVIGATION• Your home page MASTERMINDS
  54. 54. SITE NAVIGATION• Your home page MASTERMINDS
  55. 55. SITE NAVIGATION• Your home page MASTERMINDS
  56. 56. SITE NAVIGATION• Your home page MASTERMINDS
  57. 57. / CREATE / & SHARE CONTENT MASTERMINDS
  58. 58. THINK LIKE A PINTEREST USER• Expressing themselves through images relevant to their lives• Reminding themselves of things they want to do, buy or revisit• Sharing and recommending things they think others should know about• Keeping up with trends MASTERMINDS
  59. 59. CREATING CONTENT FOR YOUR BRAND • Help users express themselves MASTERMINDS
  60. 60. CREATING CONTENT FOR YOUR BRAND • Help users express themselves MASTERMINDS
  61. 61. CREATING CONTENT FOR YOUR BRAND• Give them something to do, eat or buy MASTERMINDS
  62. 62. CREATING CONTENT FOR YOUR BRAND• Give them something to do, eat or buy MASTERMINDS
  63. 63. CREATING CONTENT FOR YOUR BRAND• Give them something to do, eat or buy MASTERMINDS
  64. 64. CREATING CONTENT FOR YOUR BRAND• To add prices, or not to add prices? MASTERMINDS
  65. 65. CREATING CONTENT FOR YOUR BRAND• To add prices, or not to add prices? MASTERMINDS
  66. 66. DOs AND DON’Ts MASTERMINDS
  67. 67. DON’T PIN ADS MASTERMINDS
  68. 68. MASTERMINDS
  69. 69. DOPIN APPEALING PHOTOS MASTERMINDS
  70. 70. MASTERMINDS
  71. 71. DON’TDUMP EVERYTHING ONTO ONE BOARD MASTERMINDS
  72. 72. MASTERMINDS
  73. 73. DOCREATE A VARIETY OF THEMED BOARDS MASTERMINDS
  74. 74. MASTERMINDS
  75. 75. DOUSE HUMOR MASTERMINDS
  76. 76. MASTERMINDS
  77. 77. DOCREATE AND CURATE MASTERMINDS
  78. 78. MASTERMINDS
  79. 79. /  ENCOURAGE / SHARING FROM YOUR SITE MASTERMINDS
  80. 80. INTEGRATE PINTEREST INTO YOUR WEBSITE• Add Pinterest logo next to other social icons MASTERMINDS
  81. 81. INTEGRATE PINTEREST INTO YOUR WEBSITE • Install “Follow” functionality MASTERMINDS
  82. 82. INTEGRATE PINTEREST INTO YOUR WEBSITE • Install “Pin It” button MASTERMINDS
  83. 83. RUNNING CONTESTS ON PINTEREST MASTERMINDS
  84. 84. RUNNING CONTESTS ON PINTEREST • Have users create a themed board • Give the board a name • X pins must come from your website or Pinterest account • Users submit the URL to their board & contact information MASTERMINDS
  85. 85. RUNNING CONTESTS ON PINTEREST • Have users create a themed board • Give the board a name • X pins must come from your website or Pinterest account • Users submit the URL to their board & contact information MASTERMINDS
  86. 86. RUNNING CONTESTS ON PINTEREST • Have users create a themed board • Give the board a name • X pins must come from your website or Pinterest account • Users submit the URL to their board & contact information MASTERMINDS
  87. 87. RUNNING CONTESTS ON PINTEREST • Have users create a themed board • Give the board a name • X pins must come from your website or Pinterest account • Users submit the URL to their board and contact information MASTERMINDS
  88. 88. RUNNING CONTESTS ON PINTEREST • Have users create a themed board • Give the board a name • X pins must come from your website or Pinterest account • Users submit the URL to their board and contact information MASTERMINDS
  89. 89. RUNNING CONTESTS ON PINTEREST • Have users create a themed board • Give the board a name • X pins must come from your website or Pinterest account • Users submit the URL to their board and contact information MASTERMINDS
  90. 90. WHO’S DOING IT WELL MASTERMINDS
  91. 91. / FOOD.COM /24,319 FOLLOWERS 1,585 PINS MASTERMINDS
  92. 92. FOOD.COM• Has “Pin it” button on website MASTERMINDS
  93. 93. FOOD.COM• Has “Pin it” button on website• Users have pinned tons of content MASTERMINDS
  94. 94. FOOD.COM• Has “Pin it” button on website• Users have pinned tons of content• Recipe of the day MASTERMINDS
  95. 95. FOOD.COM• Has “Pin it” button on website• Users have pinned tons of content• Recipe of the day• Takes advantage of pinners’ love of life hacks MASTERMINDS
  96. 96. BARNEYS NEW YORK 23,715 FOLLOWERS 2,527 PINS MASTERMINDS
  97. 97. BARNEYS NEW YORK• Mixes their content with curated content MASTERMINDS
  98. 98. BARNEYS NEW YORK• Mixes their content with curated content• Their content clicks through to their website MASTERMINDS
  99. 99. BARNEYS NEW YORK• Mixes their content with curated content• Their content clicks through to their website• Moves pins to purchases MASTERMINDS
  100. 100. HGTV176,131 FOLLOWERS 3,144 PINS MASTERMINDS
  101. 101. HGTV• Timely boards• Takes advantage of pinner’s love of DIY projects• Staff-curated Pinterest accounts MASTERMINDS
  102. 102. HGTV• Timely boards• Takes advantage of pinner’s love of DIY projects• Staff-curated Pinterest accounts MASTERMINDS
  103. 103. HGTV• Timely boards• Takes advantage of pinner’s love of DIY projects• Staff-curated Pinterest accounts MASTERMINDS
  104. 104. PINTERESTANALYTICS TOOLS MASTERMINDS
  105. 105. PINTEREST ANALYTICS TOOLSCuralate• Finds, matches and remembers images relating to your brand MASTERMINDS
  106. 106. PINTEREST ANALYTICS TOOLSCuralate• Finds, matches and remembers images relating to your brand• Tells you about your most engaged followers MASTERMINDS
  107. 107. PINTEREST ANALYTICS TOOLSPinerly• Uses campaigns to measure clicks and reach MASTERMINDS
  108. 108. PINTEREST ANALYTICS TOOLSPinerly• Uses campaigns to measure clicks and reach• Judges impact of content and pin performance MASTERMINDS
  109. 109. PINTEREST ANALYTICS TOOLSPinReach• Measures influence MASTERMINDS
  110. 110. PINTEREST ANALYTICS TOOLSPinReach• Measures influence• Curates content that will inspire you MASTERMINDS
  111. 111. PINTEREST ANALYTICS TOOLSRepinly• Helps you discover content that is currently trending MASTERMINDS
  112. 112. PINTEREST ANALYTICS TOOLSRepinly• Helps you discover content that is currently trending• Shows habits of top pinners MASTERMINDS
  113. 113. PINTEREST ANALYTICS TOOLSPinfluencer• Tracks your most influential pinners, engaged users and viral boards MASTERMINDS
  114. 114. PINTEREST ANALYTICS TOOLSPinfluencer• Tracks your most influential pinners, engaged users and viral boards• Compares your influence against competing brands MASTERMINDS
  115. 115. PINTEREST ANALYTICS TOOLSPinfluencer• Tracks your most influential pinners, engaged users and viral boards• Compares your influence against competing brands• Shows which pins drive e-commerce MASTERMINDS
  116. 116. PINTEREST ANALYTICS TOOLSPinpuff• Measures your virality based on popularity, influence, activity and reach MASTERMINDS
  117. 117. PINTEREST ANALYTICS TOOLSPinpuff• Measures your virality based on popularity, influence, activity and reach• Decides monetary value of pins and the traffic they generate MASTERMINDS
  118. 118. PINTEREST ANALYTICS TOOLSPinterest.com/source/yoursite• Shows everything that has been pinned directly from your website MASTERMINDS
  119. 119. QUESTIONS? MASTERMINDS

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