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  • 1. For Business PRESENTED BY: + MASTERMINDS
  • 2. Jen Fink VP, Account Director JFINK@MASTERMINDS1.COM 215.866.0099 Drea Janssen Social Media ManagerAJANSSEN@MASTERMINDS1.COM 609.484.0009 Danielle RobertsSocial Media CoordinatorDROBERTS@MASTERMINDS1.COM 215.866.0099 MASTERMINDS
  • 3. MASTERMINDS
  • 4. • 90% of consumers trust recommendations from people they know • Social media recommendations top all other media sourcesSource: Buddy Media / booz&co: From Campaigns to Capabilities The Impact of Social Mediaon Marketing and Beyond 2012 MASTERMINDS BRAND WISE. STREET SMART.TM MASTERMINDS
  • 5. MASTERMINDS BRAND WISE. STREET SMART.TM MASTERMINDS
  • 6. For BusinessPinteresting topics for today• What Is Pinterest?• Pinterest Demo Usage Stats• Set Up An Account• Navigate The Site• Create & Share Content• Encourage Sharing From Your Site• Running Contests• Who’s Doing It Well• Analytics Tools• Questions MASTERMINDS
  • 7. WHAT IS PINTEREST?• A virtual pinboard for photos and videos that connects people with similar interests and supplies a platform to discover new ones. This ‘interest network’ is fueled entirely by image and video curation. MASTERMINDS
  • 8. PINTEREST USERS: WHAT ARE THEY DOING? • Expressing themselves through images relevant to their lives MASTERMINDS
  • 9. PINTEREST USERS: WHAT ARE THEY DOING?• Sharing and recommending things they think others should know about MASTERMINDS
  • 10. PINTEREST USERS: WHAT ARE THEY DOING? • Keeping up with trends MASTERMINDS
  • 11. PINTEREST USERS: WHAT ARE THEY DOING? • Reminding themselves of things they want to do, buy or revisit MASTERMINDS
  • 12. WHAT IS PINTEREST? What I’m doing Who I am Who I want to be MASTERMINDS
  • 13. PINTEREST DEMO USAGE STATS • Over 12 million users MASTERMINDS
  • 14. PINTEREST DEMO USAGE STATS• 1 in 5 online women use Pinterest MASTERMINDS
  • 15. PINTEREST DEMO USAGE STATS • 68% of users are women MASTERMINDS
  • 16. PINTEREST DEMO USAGE STATS• 67% of users aged between 25-54 MASTERMINDS
  • 17. PINTEREST DEMO USAGE STATS • 16+ minutes per visit MASTERMINDS
  • 18. PINTEREST: WHAT IS THE POTENTIAL?• 70% of Pinterest users went to Pinterest for purchasing inspiration• More than 1 in 5 Pinterest users has pinned an item they later purchased MASTERMINDS
  • 19. PINTEREST: WHAT IS THE POTENTIAL?• 70% of Pinterest users went to Pinterest for purchasing inspiration• More than 1 in 5 Pinterest users have pinned an item they later purchased MASTERMINDS
  • 20. PINTEREST: WHAT IS THE POTENTIAL?• 10% more likely to make a purchase and spend 10% more than those from other social networks MASTERMINDS
  • 21. PINTEREST: WHAT IS THE POTENTIAL?• 10% more likely to make a purchase and spend 10% more than those from other social networks• Drives more referral traffic than Google+, YouTube and LinkedIn combined MASTERMINDS
  • 22. / HOW TO / SET UP AN ACCOUNT MASTERMINDS
  • 23. HOW TO SET UP AN ACCOUNT • No longer invite-only MASTERMINDS
  • 24. HOW TO SET UP AN ACCOUNT• Connect with Facebook or Twitter, or via e-mail MASTERMINDS
  • 25. HOW TO SET UP AN ACCOUNT• Personalize your homepage based on your interests MASTERMINDS
  • 26. / SITE / NAVIGATION MASTERMINDS
  • 27. SITE NAVIGATION MASTERMINDS
  • 28. SITE NAVIGATION• Search bar MASTERMINDS
  • 29. SITE NAVIGATION• Add pins and boards MASTERMINDS
  • 30. SITE NAVIGATION• Add pins and boards MASTERMINDS
  • 31. SITE NAVIGATION• Add pins and boards MASTERMINDS
  • 32. SITE NAVIGATION• Add pins and boards MASTERMINDS
  • 33. SITE NAVIGATION• Add pins and boards MASTERMINDS
  • 34. SITE NAVIGATION• Add pins and boards MASTERMINDS
  • 35. SITE NAVIGATION• About Pinterest MASTERMINDS
  • 36. SITE NAVIGATION• About Pinterest MASTERMINDS
  • 37. SITE NAVIGATION• About Pinterest MASTERMINDS
  • 38. SITE NAVIGATION• About Pinterest MASTERMINDS
  • 39. SITE NAVIGATION• About Pinterest MASTERMINDS
  • 40. SITE NAVIGATION• About Pinterest MASTERMINDS
  • 41. SITE NAVIGATION• Your Profile MASTERMINDS
  • 42. SITE NAVIGATION• Your Profile MASTERMINDS
  • 43. SITE NAVIGATION• Your Profile MASTERMINDS
  • 44. SITE NAVIGATION• Your Profile MASTERMINDS
  • 45. SITE NAVIGATION• Your Profile MASTERMINDS
  • 46. SITE NAVIGATION• Your Profile MASTERMINDS
  • 47. SITE NAVIGATION• Your Profile MASTERMINDS
  • 48. SITE NAVIGATION• Your Profile MASTERMINDS
  • 49. SITE NAVIGATION• Your home page MASTERMINDS
  • 50. SITE NAVIGATION• Your home page MASTERMINDS
  • 51. SITE NAVIGATION• Your home page MASTERMINDS
  • 52. SITE NAVIGATION• Your home page MASTERMINDS
  • 53. SITE NAVIGATION• Your home page MASTERMINDS
  • 54. SITE NAVIGATION• Your home page MASTERMINDS
  • 55. SITE NAVIGATION• Your home page MASTERMINDS
  • 56. SITE NAVIGATION• Your home page MASTERMINDS
  • 57. / CREATE / & SHARE CONTENT MASTERMINDS
  • 58. THINK LIKE A PINTEREST USER• Expressing themselves through images relevant to their lives• Reminding themselves of things they want to do, buy or revisit• Sharing and recommending things they think others should know about• Keeping up with trends MASTERMINDS
  • 59. CREATING CONTENT FOR YOUR BRAND • Help users express themselves MASTERMINDS
  • 60. CREATING CONTENT FOR YOUR BRAND • Help users express themselves MASTERMINDS
  • 61. CREATING CONTENT FOR YOUR BRAND• Give them something to do, eat or buy MASTERMINDS
  • 62. CREATING CONTENT FOR YOUR BRAND• Give them something to do, eat or buy MASTERMINDS
  • 63. CREATING CONTENT FOR YOUR BRAND• Give them something to do, eat or buy MASTERMINDS
  • 64. CREATING CONTENT FOR YOUR BRAND• To add prices, or not to add prices? MASTERMINDS
  • 65. CREATING CONTENT FOR YOUR BRAND• To add prices, or not to add prices? MASTERMINDS
  • 66. DOs AND DON’Ts MASTERMINDS
  • 67. DON’T PIN ADS MASTERMINDS
  • 68. MASTERMINDS
  • 69. DOPIN APPEALING PHOTOS MASTERMINDS
  • 70. MASTERMINDS
  • 71. DON’TDUMP EVERYTHING ONTO ONE BOARD MASTERMINDS
  • 72. MASTERMINDS
  • 73. DOCREATE A VARIETY OF THEMED BOARDS MASTERMINDS
  • 74. MASTERMINDS
  • 75. DOUSE HUMOR MASTERMINDS
  • 76. MASTERMINDS
  • 77. DOCREATE AND CURATE MASTERMINDS
  • 78. MASTERMINDS
  • 79. /  ENCOURAGE / SHARING FROM YOUR SITE MASTERMINDS
  • 80. INTEGRATE PINTEREST INTO YOUR WEBSITE• Add Pinterest logo next to other social icons MASTERMINDS
  • 81. INTEGRATE PINTEREST INTO YOUR WEBSITE • Install “Follow” functionality MASTERMINDS
  • 82. INTEGRATE PINTEREST INTO YOUR WEBSITE • Install “Pin It” button MASTERMINDS
  • 83. RUNNING CONTESTS ON PINTEREST MASTERMINDS
  • 84. RUNNING CONTESTS ON PINTEREST • Have users create a themed board • Give the board a name • X pins must come from your website or Pinterest account • Users submit the URL to their board & contact information MASTERMINDS
  • 85. RUNNING CONTESTS ON PINTEREST • Have users create a themed board • Give the board a name • X pins must come from your website or Pinterest account • Users submit the URL to their board & contact information MASTERMINDS
  • 86. RUNNING CONTESTS ON PINTEREST • Have users create a themed board • Give the board a name • X pins must come from your website or Pinterest account • Users submit the URL to their board & contact information MASTERMINDS
  • 87. RUNNING CONTESTS ON PINTEREST • Have users create a themed board • Give the board a name • X pins must come from your website or Pinterest account • Users submit the URL to their board and contact information MASTERMINDS
  • 88. RUNNING CONTESTS ON PINTEREST • Have users create a themed board • Give the board a name • X pins must come from your website or Pinterest account • Users submit the URL to their board and contact information MASTERMINDS
  • 89. RUNNING CONTESTS ON PINTEREST • Have users create a themed board • Give the board a name • X pins must come from your website or Pinterest account • Users submit the URL to their board and contact information MASTERMINDS
  • 90. WHO’S DOING IT WELL MASTERMINDS
  • 91. / FOOD.COM /24,319 FOLLOWERS 1,585 PINS MASTERMINDS
  • 92. FOOD.COM• Has “Pin it” button on website MASTERMINDS
  • 93. FOOD.COM• Has “Pin it” button on website• Users have pinned tons of content MASTERMINDS
  • 94. FOOD.COM• Has “Pin it” button on website• Users have pinned tons of content• Recipe of the day MASTERMINDS
  • 95. FOOD.COM• Has “Pin it” button on website• Users have pinned tons of content• Recipe of the day• Takes advantage of pinners’ love of life hacks MASTERMINDS
  • 96. BARNEYS NEW YORK 23,715 FOLLOWERS 2,527 PINS MASTERMINDS
  • 97. BARNEYS NEW YORK• Mixes their content with curated content MASTERMINDS
  • 98. BARNEYS NEW YORK• Mixes their content with curated content• Their content clicks through to their website MASTERMINDS
  • 99. BARNEYS NEW YORK• Mixes their content with curated content• Their content clicks through to their website• Moves pins to purchases MASTERMINDS
  • 100. HGTV176,131 FOLLOWERS 3,144 PINS MASTERMINDS
  • 101. HGTV• Timely boards• Takes advantage of pinner’s love of DIY projects• Staff-curated Pinterest accounts MASTERMINDS
  • 102. HGTV• Timely boards• Takes advantage of pinner’s love of DIY projects• Staff-curated Pinterest accounts MASTERMINDS
  • 103. HGTV• Timely boards• Takes advantage of pinner’s love of DIY projects• Staff-curated Pinterest accounts MASTERMINDS
  • 104. PINTERESTANALYTICS TOOLS MASTERMINDS
  • 105. PINTEREST ANALYTICS TOOLSCuralate• Finds, matches and remembers images relating to your brand MASTERMINDS
  • 106. PINTEREST ANALYTICS TOOLSCuralate• Finds, matches and remembers images relating to your brand• Tells you about your most engaged followers MASTERMINDS
  • 107. PINTEREST ANALYTICS TOOLSPinerly• Uses campaigns to measure clicks and reach MASTERMINDS
  • 108. PINTEREST ANALYTICS TOOLSPinerly• Uses campaigns to measure clicks and reach• Judges impact of content and pin performance MASTERMINDS
  • 109. PINTEREST ANALYTICS TOOLSPinReach• Measures influence MASTERMINDS
  • 110. PINTEREST ANALYTICS TOOLSPinReach• Measures influence• Curates content that will inspire you MASTERMINDS
  • 111. PINTEREST ANALYTICS TOOLSRepinly• Helps you discover content that is currently trending MASTERMINDS
  • 112. PINTEREST ANALYTICS TOOLSRepinly• Helps you discover content that is currently trending• Shows habits of top pinners MASTERMINDS
  • 113. PINTEREST ANALYTICS TOOLSPinfluencer• Tracks your most influential pinners, engaged users and viral boards MASTERMINDS
  • 114. PINTEREST ANALYTICS TOOLSPinfluencer• Tracks your most influential pinners, engaged users and viral boards• Compares your influence against competing brands MASTERMINDS
  • 115. PINTEREST ANALYTICS TOOLSPinfluencer• Tracks your most influential pinners, engaged users and viral boards• Compares your influence against competing brands• Shows which pins drive e-commerce MASTERMINDS
  • 116. PINTEREST ANALYTICS TOOLSPinpuff• Measures your virality based on popularity, influence, activity and reach MASTERMINDS
  • 117. PINTEREST ANALYTICS TOOLSPinpuff• Measures your virality based on popularity, influence, activity and reach• Decides monetary value of pins and the traffic they generate MASTERMINDS
  • 118. PINTEREST ANALYTICS TOOLSPinterest.com/source/yoursite• Shows everything that has been pinned directly from your website MASTERMINDS
  • 119. QUESTIONS? MASTERMINDS