Using Social Media to Increase Website Traffic

Slide 1: Using Social Media to Increase Website Traffic By: Danielle Brigida

Slide 2: National Wildlife Federation NWF Mission: To protect wildlife for our children’s future.

Slide 3: Our Traditional Audience

Slide 4: Last year’s NTEN inspired me to invest time in:

Slide 5: Benefits of Traffic • New Audience • Brand Recognition •Leads to Everything Else

Slide 6: • Age Range: 25-34 • About 65% Male • International • 25 million unique visitors a month

Slide 7: Endangered Cats on Digg

Slide 8: Endangered Cat Stats 43,703 TOTAL 48,537 4,834 1,584

Slide 9: Wildlife Promise PLAY! • Content • Titles • Photos • Videos • Links • Actions

Slide 10: ’s Response

Slide 11: Digg’s Reach Your Site RSS Blogs

Slide 12: DIGG TAKES TIME 1200 1000 800 Diggs 600 Diggs 400 200 0 October - March

Slide 13: StumbleUpon • 4.5 million members • 1.5 million unique visitors a month • 56% Male • Age Range: 45-54

Slide 15: StumbleUpon Stats Photo from Morguefile.com Laurenatclemson on Flickr Spend Longer on Site Lower Bounce Rate

Slide 16: Profile Development

Slide 17: Challenges and Investment Photo from Morguefile.com

Slide 18: When You’re Low... FreeDigitalPhotos.net

Slide 19: In Summary • Stumble and Digg are currently top referrers for nwf.org • In the past 2 months, NWF sites received over 100,000 hits from these networks. • Pages viewed by a broader audience (95% new visits) • Sparked conversations and comments • Measurable: Pageviews • Immeasurable: comments, inbound links, follow up response future donations?

Slide 20: Takeaways Learn the networks Invest and Reciprocate Listen to Feedback Consider your Niche Never Get Complacent (Find what’s best for you!) Social Media isn’t the answer, but it’s part of the solution