Using Social Media to Increase Website Traffic

by Danielle Brigida on Mar 16, 2008

7,938 views

A look at the return on investment (ROI) when it comes to using Digg.com and StumbleUpon.com to increase visitors to your website.

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A look at the return on investment (ROI) when it comes to using Digg.com and StumbleUpon.com to increase visitors to your website.

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Using Social Media to Increase Website Traffic — Presentation Transcript

Using Social Media to Increase Website Traffi c By: Danielle Brigida

National Wildlife Federation

NWF Mission: To protect wildlife for our children’s future.

Our Traditional Audience

Last year’s NTEN inspired me to invest time in:

Benefits of Traffic

New Audience

Brand Recognition

Leads to Everything Else

Age Range: 25-34

About 65% Male

International

25 million unique visitors a month

Endangered Cats on Digg

Endangered Cat Stats 1,584 43,703 4,834 TOTAL 48,537

Wildlife Promise

PLAY!

Content

Titles

Photos

Videos

Links

Actions

’ s Response

Digg’s Reach RSS Blogs Your Site

StumbleUpon

4.5 million members

1.5 million unique visitors a month

56% Male

Age Range: 45-54

StumbleUpon Stats Spend Longer on Site Laurenatclemson on Flickr Lower Bounce Rate Photo from Morguefile.com

Profile Development

Challenges and Investment Photo from Morguefile.com

FreeDigitalPhotos.net When You’re Low...

In Summary

Stumble and Digg are currently top referrers for nwf.org

In the past 2 months, NWF sites received over 100,000 hits from these networks.

Pages viewed by a broader audience (95% new visits)

Sparked conversations and comments

Measurable: Pageviews

Immeasurable: comments, inbound links, follow up response future donations?

Takeaways

Learn the networks

Invest and Reciprocate

Listen to Feedback

Consider your Niche

Never Get Complacent (Find what’s best for you!)

Social Media isn’t the answer, but it’s part of the solution

Joe T , Internet Marketer at Home Cool. More social media tips can be found here - http://www.slideshare.net/mogulmedia/101-tips-forfreewebsit-trafficthroug-socialslide-3446548 2 years ago

Are you sure you want to Yes No

Marc Pitman , Nonprofit Organizational Consultant & Fundraising Coach at FundraisingCoach.com Thanks for such clear, concise slides! It's amazing to see the stats! 3 years ago

Graham Bennett , Training & Development Specialist at GGB Bearing Technology I like your pps very much... thanks for sharing it! Graham 4 years ago

Jonathon Colman , Agile SEO and Inbound Marketing at REI Awesome presentation... nptech folks can learn a lot form this and run their own campaigns on Digg and StumbleUpon to increase traffic to their organization's web sites. 4 years ago

Joe Solomon , Social Media Consultant for Nonprofits Great, specific slide show! - Thank you! 4 years ago

Beth Kanter , blogger, trainer. scholar, author, ceo at Beth’s Blog So glad you were able to get this posted .. my account is busted! 4 years ago

Using Social Media to Increase Website Traffic

by Danielle Brigida on Mar 16, 2008

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Using Social Media to Increase Website Traffic — Presentation Transcript