Using Social Media to Increase Website Traffic

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A look at the return on investment (ROI) when it comes to using Digg.com and StumbleUpon.com to increase visitors to your website.

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  • Using Social Media to Increase Website Traffic

    1. 1. Using Social Media to Increase Website Traffi c By: Danielle Brigida
    2. 2. National Wildlife Federation <ul><li>NWF Mission: To protect wildlife for our children’s future. </li></ul>
    3. 3. Our Traditional Audience
    4. 4. <ul><li>Last year’s NTEN inspired me to invest time in: </li></ul>
    5. 5. Benefits of Traffic <ul><li>New Audience </li></ul><ul><li>Brand Recognition </li></ul><ul><li>Leads to Everything Else </li></ul>
    6. 6. <ul><li>Age Range: 25-34 </li></ul><ul><li>About 65% Male </li></ul><ul><li>International </li></ul><ul><li>25 million unique visitors a month </li></ul>
    7. 7. Endangered Cats on Digg
    8. 8. Endangered Cat Stats 1,584 43,703 4,834 TOTAL 48,537
    9. 9. Wildlife Promise <ul><li>PLAY! </li></ul><ul><li>Content </li></ul><ul><li>Titles </li></ul><ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Links </li></ul><ul><li>Actions </li></ul>
    10. 10. ’ s Response
    11. 11. Digg’s Reach RSS Blogs Your Site
    12. 13. StumbleUpon <ul><li>4.5 million members </li></ul><ul><li>1.5 million unique visitors a month </li></ul><ul><li>56% Male </li></ul><ul><li>Age Range: 45-54 </li></ul>
    13. 15. StumbleUpon Stats Spend Longer on Site Laurenatclemson on Flickr Lower Bounce Rate Photo from Morguefile.com
    14. 16. Profile Development
    15. 17. Challenges and Investment Photo from Morguefile.com
    16. 18. FreeDigitalPhotos.net When You’re Low...
    17. 19. In Summary <ul><li>Stumble and Digg are currently top referrers for nwf.org </li></ul><ul><li>In the past 2 months, NWF sites received over 100,000 hits from these networks. </li></ul><ul><li>Pages viewed by a broader audience (95% new visits) </li></ul><ul><li>Sparked conversations and comments </li></ul><ul><li>Measurable: Pageviews </li></ul><ul><li>Immeasurable: comments, inbound links, follow up response future donations? </li></ul>
    18. 20. Takeaways <ul><li>Learn the networks </li></ul><ul><li>Invest and Reciprocate </li></ul><ul><li>Listen to Feedback </li></ul><ul><li>Consider your Niche </li></ul><ul><li>Never Get Complacent (Find what’s best for you!) </li></ul><ul><li>Social Media isn’t the answer, but it’s part of the solution </li></ul>

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