Using Social Media to Increase Website Traffic
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Using Social Media to Increase Website Traffic

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A look at the return on investment (ROI) when it comes to using Digg.com and StumbleUpon.com to increase visitors to your website.

A look at the return on investment (ROI) when it comes to using Digg.com and StumbleUpon.com to increase visitors to your website.

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Using Social Media to Increase Website Traffic Using Social Media to Increase Website Traffic Presentation Transcript

  • Using Social Media to Increase Website Traffi c By: Danielle Brigida
  • National Wildlife Federation
    • NWF Mission: To protect wildlife for our children’s future.
  • Our Traditional Audience
    • Last year’s NTEN inspired me to invest time in:
  • Benefits of Traffic
    • New Audience
    • Brand Recognition
    • Leads to Everything Else
    • Age Range: 25-34
    • About 65% Male
    • International
    • 25 million unique visitors a month
  • Endangered Cats on Digg
  • Endangered Cat Stats 1,584 43,703 4,834 TOTAL 48,537
  • Wildlife Promise
    • PLAY!
    • Content
    • Titles
    • Photos
    • Videos
    • Links
    • Actions
  • ’ s Response
  • Digg’s Reach RSS Blogs Your Site
  •  
  • StumbleUpon
    • 4.5 million members
    • 1.5 million unique visitors a month
    • 56% Male
    • Age Range: 45-54
  •  
  • StumbleUpon Stats Spend Longer on Site Laurenatclemson on Flickr Lower Bounce Rate Photo from Morguefile.com
  • Profile Development
  • Challenges and Investment Photo from Morguefile.com
  • FreeDigitalPhotos.net When You’re Low...
  • In Summary
    • Stumble and Digg are currently top referrers for nwf.org
    • In the past 2 months, NWF sites received over 100,000 hits from these networks.
    • Pages viewed by a broader audience (95% new visits)
    • Sparked conversations and comments
    • Measurable: Pageviews
    • Immeasurable: comments, inbound links, follow up response future donations?
  • Takeaways
    • Learn the networks
    • Invest and Reciprocate
    • Listen to Feedback
    • Consider your Niche
    • Never Get Complacent (Find what’s best for you!)
    • Social Media isn’t the answer, but it’s part of the solution