Using Social Media to Improve Internal Communications

Incorporating Social Media Into Your Workplace Danielle Brigida Social Media Outreach Coordinator Kristin Johnson Web Producer

National Wildlife Federation • Nonprofit conservation organization • Founded in 1936 • Large member base

Why Did We Get Into Social Media? • Messages to share • Looking to connect with people where they are • Wanted to have a presence

Challenge #1 Getting Staff Buy-In • Not knowing tools • Don't have time • Scared to be out there

How can you be a “big tent” organization online?

Know your priorities…

…and your audiences Moms Scientists Gardeners Grandparents Wildlife enthusiasts Dads Policy wonks Nature lovers Kids Park rangers Educators Camp counselors Hunters and anglers Shoppers Photographers etc…

NWF Programs on Twitter WildlifeAction @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea @forestjustice @akglobalwarming @nwfpacific @mountainaura

Questions to Answer • What do you want to accomplish? • Who do you want to reach? • How will it support your Internet strategy? • Who will implement your social media strategy? • How will you measure your success?

People share their wildlife sightings

Integrating Twitter with Website Twitter Feed!

Wildlife Watch Goes Mobile WildObs iPhone App allows people to record wildlife observations on their phone, shows on a map on NWF.org

@wildlifeaction

A Few Other Superstars @klsnature @epschleichert @climateguru

Challenge #2 Increasing Internal Communications

Social Marketeers Chat Room

Communicating on the Networks Annapolis, MD Austin, TX Reston, VA Washington, DC

Challenge #3 Getting Buy-In From Senior Leadership @ecosoccermom @ljschweiger @Jeremysymons

Social Media… Just for Kids? Is it a trend? Is it a waste of time? What’s the purpose? Will it make my employees less productive?

What We Found • Connection to audiences old and new • Listening tool • Instant focus group • Marketing tool • Sharing resources • Partnerships • Improves communication • Instantly mobilize your audience

Questions? Danielle Brigida Kristin Johnson brigidad@nwf.org kjohnson@nwf.org www.twitter.com/starfocus www.twitter.com/ksuzj National Wildlife Federation www.twitter.com/nwf www.facebook.com/nationalwildlife www.nwf.org/socialmedia

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Using Social Media to Improve Internal Communications

by Danielle Brigida

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