Using Social Media Strategically to Increase Web Traffic

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8 comments

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  • + guest0175b guest0175b 10 months ago
    Really a nice presentation
  • + ladcoy LaDonna Coy 11 months ago
    This is wonderfully done. Love the images and it makes following and engaging much easier. Hat tip!
  • + guestf7cf9a guestf7cf9a 2 years ago
    Absolutely genius, I love the graphics, they’re attention-getting and you keep the content with the most important facts and interesting tidbits, making the audience very engaged.



    Awesome job, Danielle!
  • + kanter kanter 2 years ago
    Love the dog meme! Excellent slide show!
  • + grahairs Graham Bennett 2 years ago
    Superb. Well done!
  • + laskaroy laskaroy 2 years ago
    great content

    thanks
  • + etalbert NSW Department of Education 2 years ago
    A lot for those aspiring to enterprise 2.0 to learn from.
  • + guestfd87fb guestfd87fb 2 years ago
    This is a very well laid out and easy to understand presentation. I wish I could learn step by step from the author. Very successful at this!
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Using Social Media Strategically to Increase Web Traffic - Presentation Transcript

  1. Using Social Media Strategically to Drive Web Traffic By Danielle Brigida [email_address] Photo by ness730
  2. Social Media is an “umbrella term” for… Social Networking Social Bookmarking Social News Photo by waynejackson
  3. What is Digg ? Photo by Mike Carroll
  4. Digg demographics:
    • Age Range: 25-34
    • About 65% male
    • International
    • 25 million unique visitors a month
  5. Digg 101:
    • Users submit links.
    • Other users vote--or “digg”--links they like.
    • The more votes a link has, the more popular it becomes.
    • If a link gets enough “diggs” in a 24 hour period, it makes it to the Digg.com homepage.
  6. Digg homepage . . . JACKPOT! Photo by rhoadeecha
  7. Endangered Cats on Digg
  8. Endangered Cat Stats 1,584 43,703 from Digg 4,834 from other places TOTAL: 48,537  
  9. Your Site RSS Blogs
  10. Digg Helps Diversify Your Inbound Links
  11. Results
  12. Digg Isn’t Easy
  13. Tips and Tricks Image by Micah Johnson From www.chiefingredient.com
  14. What is StumbleUpon?
  15. StumbleUpon
    • 4.5 million members
    • 1.5 million unique visitors a month
    • 56% male
    • Age Range: 45-54
  16. Say I like puppies… #1. I download the StumbleUpon toolbar. #2. I create a basic profile, checking boxes that relate to puppies (and other things I like). 
  17. Browse and Rate
    • Discover and rate your pages and others.
    • Build relationships with other “Stumblers” with similar interests.
    • Rate anyone who mentions you! It will reward them with traffic.
  18. You Want More “Thumbs” Photo by Vern Hart
  19. Let “Stumblers” Rate You
  20. What the “thumbs” look like…
  21. StumbleUpon Stats Spend Longer on Site Lower Bounce Rate Photo from Morguefile.com Laurenatclemson on Flickr
  22. Profile Development Pays Off!
  23. Takeaways…
    • Be ready to invest time.
    • Create and submit unique material.
    • Find your niche.
    • Invest and reciprocate.
    • Social media can supplement more traditional methods.
    Photo by Jack Fiallos
  24. Questions? Photo by jn2race

+ Danielle  BrigidaDanielle Brigida, 2 years ago

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5160 views, 15 favs, 6 embeds more stats

An introduction on how to use digg and stumbleupon more

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