Using Social Media Strategically to Increase Web Traffic
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Using Social Media Strategically to Increase Web Traffic - Presentation Transcript
- Using Social Media Strategically to Drive Web Traffic By Danielle Brigida [email_address] Photo by ness730
- Social Media is an “umbrella term” for… Social Networking Social Bookmarking Social News Photo by waynejackson
- What is Digg ? Photo by Mike Carroll
- Digg demographics:
- Age Range: 25-34
- About 65% male
- International
- 25 million unique visitors a month
- Digg 101:
- Users submit links.
- Other users vote--or “digg”--links they like.
- The more votes a link has, the more popular it becomes.
- If a link gets enough “diggs” in a 24 hour period, it makes it to the Digg.com homepage.
- Digg homepage . . . JACKPOT! Photo by rhoadeecha
- Endangered Cats on Digg
- Endangered Cat Stats 1,584 43,703 from Digg 4,834 from other places TOTAL: 48,537
- Your Site RSS Blogs
- Digg Helps Diversify Your Inbound Links
- Results
- Digg Isn’t Easy
- Tips and Tricks Image by Micah Johnson From www.chiefingredient.com
- What is StumbleUpon?
- StumbleUpon
- 4.5 million members
- 1.5 million unique visitors a month
- 56% male
- Age Range: 45-54
- Say I like puppies… #1. I download the StumbleUpon toolbar. #2. I create a basic profile, checking boxes that relate to puppies (and other things I like).
- Browse and Rate
- Discover and rate your pages and others.
- Build relationships with other “Stumblers” with similar interests.
- Rate anyone who mentions you! It will reward them with traffic.
- You Want More “Thumbs” Photo by Vern Hart
- Let “Stumblers” Rate You
- What the “thumbs” look like…
- StumbleUpon Stats Spend Longer on Site Lower Bounce Rate Photo from Morguefile.com Laurenatclemson on Flickr
- Profile Development Pays Off!
- Takeaways…
- Be ready to invest time.
- Create and submit unique material.
- Find your niche.
- Invest and reciprocate.
- Social media can supplement more traditional methods.
- Questions? Photo by jn2race
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An introduction on how to use digg and stumbleupon more
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