Storytelling & Social Media: Creating Buzz

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5 comments

Comments 1 - 5 of 5 previous next Post a comment

  • + Bhupesh Bhupesh Shah 9 months ago
    Thanks for sharing this.
  • + AmySampleWard Amy Sample Ward 9 months ago
    Great preso, Danielle! This series is really producing a wonderful walk-through of social media usage - I want to bring all of the slides together into a comprehensive preso afterward or something.
  • + rachelbeer Rachel Beer 9 months ago
    Thanks for letting me know about this great presentation, Danielle. This is a fantastic ’how to’ guide for charities and nonprofits.
  • + kanter kanter 9 months ago
    Awesome stuff .. I love how you did this!
  • + jcolman Jonathon Colman 9 months ago
    Awesome presentation, Danielle. Great photos and even better content and strategy. this slideshow is really useful for nonprofits who want to make it big in the world fo social media!
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Storytelling & Social Media: Creating Buzz - Presentation Transcript

  1. Creating Your Own Social Buzz Danielle Brigida February 11, 2009
  2. Using ReadyTalk
    • Chat & raise hand
    • Mute = *6, Unmute = *7
    • If you lose your internet connection, reconnect using the link emailed to you.
    • If you lose your phone connection, r e-dial the phone number and re-join.
    • ReadyTalk support: 800-843-9166
  3. You are being recorded
    • This seminar will be available on the TechSoup & NTEN websites:
      • www.techsoup.org/go/webinars
      • www.nten.org/events/past/webinar
    • You will receive a link to this presentation, material and links.
    • After the webinar, you can ask follow-up questions in the Emerging Technologies Forum:
      • tinyurl.com / XXXX
  4. Creating Your Own Social Buzz Danielle Brigida The Coming of Age Story of a Link February 11, 2009
  5. Social Media for NWF
  6. Strategic Sharing
    • It’s all about giving your message the best shot of being heard
  7. Cross-Pollinate
  8. What do you need?
    • Content that is:
    Interesting and helpful Information you want to share Something that might engage the reader
  9. Optimize the Content To Blog Post From Press Release
  10. Submit to Social News Sites
    • Direct Link to Your Story
    • Interesting and Accurate Title - Make it real, no marketese
    • Good description - Leave some intrigue if you can
    • Photo - Sites will pull this in automatically
    • Friends or supporters - To help start the votes
    What You’ll Need:
  11. Submit to Social News Sites
  12. Why Digg?
  13. Submitting to Digg
  14. Why Mixx?
  15. Submitting to Mixx
  16. Why Reddit?
  17. Submitting to Reddit
  18. Keep Submitting Social News: Niche vs. Broad Smaller or more specific communities can bring visitors that stay longer on your site.
  19. Find and Use Shortcuts Always look for new ways to make submitting content easier and quicker!
  20. Tips and Tricks
    • Image by Micah Johnson From www.chiefingredient.com
  21. Submit to Social Bookmarking Sites
    • What you’ll need:
    • Interesting and Accurate Title - Make it real, no marketese
    • Good description - Leave some intrigue if you can
    • Relevant Tags
    • Friends - To save or thumb up the link
    What You’ll Need:
  22. Submitting to StumbleUpon Accurate Title Good Description Relevant Tags
  23. The Importance of Tags
  24. Share the Link Love
    • Email
    • IM/Skype
    • Thru the Site
    • Microblogs
    • Groups
  25. Share With Microblogs Your Message Twitter Followers Identi.ca Followers Plurk Followers Facebook Friends Your Message Your Message Your Message
  26. Shorten Your Link
  27. Streamline Your Updates Your Message Twitter Followers Facebook Friends Identi.ca Followers Plurk Followers
  28. Use Your Profiles Personal Organizational
  29. NWF Case Study
  30. NWF Case Study
  31. Search Twitter http://search.twitter.com @NWF’s Response *Power of the Retweet *Who is helping you? *Follow new people
  32. Search Twitter http://search.twitter.com @starfocus’s Response
  33. Tracking Your Return
  34. Remember the Social Side
    • Be Polite
    • Don’t Interrupt
    • Help Others
    • Ask Questions
    • Ask for Help
  35. Digg Hit the Homepage
    • Check traffic
    • Follow people who dugg it
    • Fan people who commented positively
  36. Mixx Hit the Homepage
    • Friend people who comment
    • Join Groups that pick up the story
    • Support these friends and groups if you want future support
  37. Reddit Hit the Homepage
  38. Within 24 Hours…
  39. Bear in Mind There is No Failing…
  40. Learn from Everything
    • I used Microblogs to Share my Digg
    • I streamlined my work so I saved Time
    • I may not have “made” it viral, but I gave it all the right opportunities
    • Experiment with your content
  41. And when it does well… It’s Shocking
  42. Take Aways 1. Don’t be afraid to start slow.
  43. Take Aways
    • 2. Streamline and look for ways to save time.
  44. Take Aways
    • 3. Be a good friend, and you’ll have good friends.
  45. To Create Your Own Buzz…
    • You must participate
    • Practice!
    • Learn from mistakes
  46. Questions?
    • Danielle Brigida
    • National Wildlife Federation
    • www.twitter.com/starfocus
    • [email_address]
    • [email_address]
    Judy N, Flickr
  47. Join us at the NTC! http://nten.org/ntc
  48. Podcasting We would like to thank the Packard and Surdna Foundations for their generous support of this webinar series.

+ Danielle  BrigidaDanielle Brigida, 9 months ago

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