Storytelling & Social Media: Creating Buzz


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The coming of age story of a link: This is the story of how I make sure a blog post or news item gets the opportunity to be viral. I share my tactics on streamlining work and using social news and bookmarking sites.

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  • Storytelling & Social Media: Creating Buzz

    1. 1. Creating Your Own Social Buzz Danielle Brigida February 11, 2009
    2. 2. Using ReadyTalk <ul><li>Chat & raise hand </li></ul><ul><li>Mute = *6, Unmute = *7 </li></ul><ul><li>If you lose your internet connection, reconnect using the link emailed to you. </li></ul><ul><li>If you lose your phone connection, r e-dial the phone number and re-join. </li></ul><ul><li>ReadyTalk support: 800-843-9166 </li></ul>
    3. 3. You are being recorded <ul><li>This seminar will be available on the TechSoup & NTEN websites: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>You will receive a link to this presentation, material and links. </li></ul><ul><li>After the webinar, you can ask follow-up questions in the Emerging Technologies Forum: </li></ul><ul><ul><li> / XXXX </li></ul></ul>
    4. 4. Creating Your Own Social Buzz Danielle Brigida The Coming of Age Story of a Link February 11, 2009
    5. 5. Social Media for NWF
    6. 6. Strategic Sharing <ul><li>It’s all about giving your message the best shot of being heard </li></ul>
    7. 7. Cross-Pollinate
    8. 8. What do you need? <ul><li>Content that is: </li></ul>Interesting and helpful Information you want to share Something that might engage the reader
    9. 9. Optimize the Content To Blog Post From Press Release
    10. 10. Submit to Social News Sites <ul><li>Direct Link to Your Story </li></ul><ul><li>Interesting and Accurate Title - Make it real, no marketese </li></ul><ul><li>Good description - Leave some intrigue if you can </li></ul><ul><li>Photo - Sites will pull this in automatically </li></ul><ul><li>Friends or supporters - To help start the votes </li></ul>What You’ll Need:
    11. 11. Submit to Social News Sites
    12. 12. Why Digg?
    13. 13. Submitting to Digg
    14. 14. Why Mixx?
    15. 15. Submitting to Mixx
    16. 16. Why Reddit?
    17. 17. Submitting to Reddit
    18. 18. Keep Submitting Social News: Niche vs. Broad Smaller or more specific communities can bring visitors that stay longer on your site.
    19. 19. Find and Use Shortcuts Always look for new ways to make submitting content easier and quicker!
    20. 20. Tips and Tricks <ul><li>Image by Micah Johnson From </li></ul>
    21. 21. Submit to Social Bookmarking Sites <ul><li>What you’ll need: </li></ul><ul><li>Interesting and Accurate Title - Make it real, no marketese </li></ul><ul><li>Good description - Leave some intrigue if you can </li></ul><ul><li>Relevant Tags </li></ul><ul><li>Friends - To save or thumb up the link </li></ul>What You’ll Need:
    22. 22. Submitting to StumbleUpon Accurate Title Good Description Relevant Tags
    23. 23. The Importance of Tags
    24. 24. Share the Link Love <ul><li>Email </li></ul><ul><li>IM/Skype </li></ul><ul><li>Thru the Site </li></ul><ul><li>Microblogs </li></ul><ul><li>Groups </li></ul>
    25. 25. Share With Microblogs Your Message Twitter Followers Followers Plurk Followers Facebook Friends Your Message Your Message Your Message
    26. 26. Shorten Your Link
    27. 27. Streamline Your Updates Your Message Twitter Followers Facebook Friends Followers Plurk Followers
    28. 28. Use Your Profiles Personal Organizational
    29. 29. NWF Case Study
    30. 30. NWF Case Study
    31. 31. Search Twitter @NWF’s Response *Power of the Retweet *Who is helping you? *Follow new people
    32. 32. Search Twitter @starfocus’s Response
    33. 33. Tracking Your Return
    34. 34. Remember the Social Side <ul><li>Be Polite </li></ul><ul><li>Don’t Interrupt </li></ul><ul><li>Help Others </li></ul><ul><li>Ask Questions </li></ul><ul><li>Ask for Help </li></ul>
    35. 35. Digg Hit the Homepage <ul><li>Check traffic </li></ul><ul><li>Follow people who dugg it </li></ul><ul><li>Fan people who commented positively </li></ul>
    36. 36. Mixx Hit the Homepage <ul><li>Friend people who comment </li></ul><ul><li>Join Groups that pick up the story </li></ul><ul><li>Support these friends and groups if you want future support </li></ul>
    37. 37. Reddit Hit the Homepage
    38. 38. Within 24 Hours…
    39. 39. Bear in Mind There is No Failing…
    40. 40. Learn from Everything <ul><li>I used Microblogs to Share my Digg </li></ul><ul><li>I streamlined my work so I saved Time </li></ul><ul><li>I may not have “made” it viral, but I gave it all the right opportunities </li></ul><ul><li>Experiment with your content </li></ul>
    41. 41. And when it does well… It’s Shocking
    42. 42. Take Aways 1. Don’t be afraid to start slow.
    43. 43. Take Aways <ul><li>2. Streamline and look for ways to save time. </li></ul>
    44. 44. Take Aways <ul><li>3. Be a good friend, and you’ll have good friends. </li></ul>
    45. 45. To Create Your Own Buzz… <ul><li>You must participate </li></ul><ul><li>Practice! </li></ul><ul><li>Learn from mistakes </li></ul>
    46. 46. Questions? <ul><li>Danielle Brigida </li></ul><ul><li>National Wildlife Federation </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul>Judy N, Flickr
    47. 47. Join us at the NTC!
    48. 48. Podcasting We would like to thank the Packard and Surdna Foundations for their generous support of this webinar series.