Creating Your Own Social Buzz Danielle Brigida February 11, 2009

Using ReadyTalk Chat & raise hand Mute = *6, Unmute = *7 If you lose your internet connection, reconnect using the link emailed to you. If you lose your phone connection, r e-dial the phone number and re-join. ReadyTalk support: 800-843-9166

Chat & raise hand

Mute = *6, Unmute = *7

If you lose your internet connection, reconnect using the link emailed to you.

If you lose your phone connection, r e-dial the phone number and re-join.

ReadyTalk support: 800-843-9166

You are being recorded This seminar will be available on the TechSoup & NTEN websites: www.techsoup.org/go/webinars www.nten.org/events/past/webinar You will receive a link to this presentation, material and links. After the webinar, you can ask follow-up questions in the Emerging Technologies Forum: tinyurl.com / XXXX

This seminar will be available on the TechSoup & NTEN websites:

www.techsoup.org/go/webinars

www.nten.org/events/past/webinar

You will receive a link to this presentation, material and links.

After the webinar, you can ask follow-up questions in the Emerging Technologies Forum:

tinyurl.com / XXXX

Creating Your Own Social Buzz Danielle Brigida The Coming of Age Story of a Link February 11, 2009

Social Media for NWF

Strategic Sharing It’s all about giving your message the best shot of being heard

It’s all about giving your message the best shot of being heard

Cross-Pollinate

What do you need? Content that is: Interesting and helpful Information you want to share Something that might engage the reader

Content that is:

Optimize the Content To Blog Post From Press Release

Submit to Social News Sites Direct Link to Your Story Interesting and Accurate Title - Make it real, no marketese Good description - Leave some intrigue if you can Photo - Sites will pull this in automatically Friends or supporters - To help start the votes What You’ll Need:

Direct Link to Your Story

Interesting and Accurate Title - Make it real, no marketese

Good description - Leave some intrigue if you can

Photo - Sites will pull this in automatically

Friends or supporters - To help start the votes

Submit to Social News Sites

Why Digg?

Submitting to Digg

Why Mixx?

Submitting to Mixx

Why Reddit?

Submitting to Reddit

Keep Submitting Social News: Niche vs. Broad Smaller or more specific communities can bring visitors that stay longer on your site.

Find and Use Shortcuts Always look for new ways to make submitting content easier and quicker!

Tips and Tricks Image by Micah Johnson From www.chiefingredient.com

Image by Micah Johnson From www.chiefingredient.com

Submit to Social Bookmarking Sites What you’ll need: Interesting and Accurate Title - Make it real, no marketese Good description - Leave some intrigue if you can Relevant Tags Friends - To save or thumb up the link What You’ll Need:

What you’ll need:

Interesting and Accurate Title - Make it real, no marketese

Good description - Leave some intrigue if you can

Relevant Tags

Friends - To save or thumb up the link

Submitting to StumbleUpon Accurate Title Good Description Relevant Tags

The Importance of Tags

Share the Link Love Email IM/Skype Thru the Site Microblogs Groups

Email

IM/Skype

Thru the Site

Microblogs

Groups

Share With Microblogs Your Message Twitter Followers Identi.ca Followers Plurk Followers Facebook Friends Your Message Your Message Your Message

Shorten Your Link

Streamline Your Updates Your Message Twitter Followers Facebook Friends Identi.ca Followers Plurk Followers

Use Your Profiles Personal Organizational

NWF Case Study

NWF Case Study

Search Twitter http://search.twitter.com @NWF’s Response *Power of the Retweet *Who is helping you? *Follow new people

Search Twitter http://search.twitter.com @starfocus’s Response

Tracking Your Return

Remember the Social Side Be Polite Don’t Interrupt Help Others Ask Questions Ask for Help

Be Polite

Don’t Interrupt

Help Others

Ask Questions

Ask for Help

Digg Hit the Homepage Check traffic Follow people who dugg it Fan people who commented positively

Check traffic

Follow people who dugg it

Fan people who commented positively

Mixx Hit the Homepage Friend people who comment Join Groups that pick up the story Support these friends and groups if you want future support

Friend people who comment

Join Groups that pick up the story

Support these friends and groups if you want future support

Reddit Hit the Homepage

Within 24 Hours…

Bear in Mind There is No Failing…

Learn from Everything I used Microblogs to Share my Digg I streamlined my work so I saved Time I may not have “made” it viral, but I gave it all the right opportunities Experiment with your content

I used Microblogs to Share my Digg

I streamlined my work so I saved Time

I may not have “made” it viral, but I gave it all the right opportunities

Experiment with your content

And when it does well… It’s Shocking

Take Aways 1. Don’t be afraid to start slow.

Take Aways 2. Streamline and look for ways to save time.

2. Streamline and look for ways to save time.

Take Aways 3. Be a good friend, and you’ll have good friends.

3. Be a good friend, and you’ll have good friends.

To Create Your Own Buzz… You must participate Practice! Learn from mistakes

You must participate

Practice!

Learn from mistakes

Questions? Danielle Brigida National Wildlife Federation www.twitter.com/starfocus [email_address] [email_address] Judy N, Flickr

Danielle Brigida

National Wildlife Federation

www.twitter.com/starfocus

[email_address]

[email_address]

Join us at the NTC! http://nten.org/ntc

Podcasting We would like to thank the Packard and Surdna Foundations for their generous support of this webinar series.