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PRNEWS Webinar ROI

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  • Here’s an example of NWF’s quarterly report that talks about some of the most successful blog posts. By comparing long term trends we can make educated guesses about the content that works.
  • Transcript

    • 1. Measuring What’s Right for You@starfocusDanielle BrigidaManager of Social MediaNational Wildlife Federation
    • 2. Choosing Your Objectives with Social Media• Research and Learning• Build Relationships /Issues Awareness• Improve Reputation• Content Generation/Issues Awareness• Driving Traffic• Actions Taken• Fundraising
    • 3. Analyze Conversations and Communities• Blogs – Blogpulse – Icerocket – Google Blog Search• Facebook/Twitter – Search.twitter – Social Mention – Kurrently – Boardreader – Addictomatic
    • 4. Find a Tool for You! Small Act Thrive
    • 5. Think about Trackable Objectives! http://www.devonvsmith.com/2010/07/a-social-media-measurement-plan/
    • 6. Google Social Analytics
    • 7. Top Content Shared on Facebook
    • 8. Using Facebook Insights
    • 9. Measuring all this?
    • 10. Combining Web and Facebook MetricsWeb Traffic Reach People talking about Likes YouVisitors Frequency Mentions # of LikesTop Content Referrers Viral Reach Popular ContentDonations Visitors Check-ins Engaged UsersActions Views Stories from posts # of Comments
    • 11. Collect Qualitative Data Too
    • 12. Start Brainstorming Ways to Prove Your Objective• Research and Learning – develop monitoring dashboard• Build Relationships/Issues Awareness – increase fans or #number of followers• Improve Reputation – survey results• Content Generation – number of passionate bloggers• Driving Traffic – increase time on site, pageviews• Actions Taken - # of comments, tweets, etc• Fundraising – number of dollars directly and indirectly
    • 13. Follow Helpful Resources http://www.Bethkanter.org http://www.mashable.com http://www.prnewsonline.com/ http://www.johnhaydon.com/
    • 14. Create Daily, Weekly orMonthly Reports to Share
    • 15. Key Takeaways• Conduct analysis of online messages, conversations and communities• Connect media coverage, web site traffic and online interaction to your objectives• Use Facebook insights, web analytics and other tools to track your social media impact• Create a report that shares your findings
    • 16. Questions? Danielle Brigidabrigidad@nwf.org@starfocus @nwf