Here’s an example of NWF’s quarterly report that talks about some of the most successful blog posts. By comparing long term trends we can make educated guesses about the content that works.
Measuring What’s Right for You@starfocusDanielle BrigidaManager of Social MediaNational Wildlife Federation
Choosing Your Objectives with Social Media• Research and Learning• Build Relationships /Issues Awareness• Improve Reputation• Content Generation/Issues Awareness• Driving Traffic• Actions Taken• Fundraising
Analyze Conversations and Communities• Blogs – Blogpulse – Icerocket – Google Blog Search• Facebook/Twitter – Search.twitter – Social Mention – Kurrently – Boardreader – Addictomatic
Combining Web and Facebook MetricsWeb Traffic Reach People talking about Likes YouVisitors Frequency Mentions # of LikesTop Content Referrers Viral Reach Popular ContentDonations Visitors Check-ins Engaged UsersActions Views Stories from posts # of Comments
Start Brainstorming Ways to Prove Your Objective• Research and Learning – develop monitoring dashboard• Build Relationships/Issues Awareness – increase fans or #number of followers• Improve Reputation – survey results• Content Generation – number of passionate bloggers• Driving Traffic – increase time on site, pageviews• Actions Taken - # of comments, tweets, etc• Fundraising – number of dollars directly and indirectly
Create Daily, Weekly orMonthly Reports to Share
Key Takeaways• Conduct analysis of online messages, conversations and communities• Connect media coverage, web site traffic and online interaction to your objectives• Use Facebook insights, web analytics and other tools to track your social media impact• Create a report that shares your findings