PR News Measurement Conference

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A deck on measuring Twitter and the impact it can have on your goals.

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PR News Measurement Conference

  1. 1. Measuring TwitterBy Danielle BrigidaNational Wildlife Federationbrigidad@nwf.org@starfocus
  2. 2. There are Tons of Ways to Measure Twitter Specific Metrics• Crowdbooster – mentions, replies & followers• Hootsuite – mentions, replies & followers• Twitter Counter - # of followers• Rowfeeder - mentions• Topsy and Topsy Analytics
  3. 3. But How Do You Tackle What Makes The Most Sense?
  4. 4. In Our Quarterly Report We Look At…• Website traffic referred by Twitter to the number of retweets the articles/tweets received.• Noteworthy follows or lessons learned from Twitter• Combining qualitative and quantitative information in a meaningful way
  5. 5. Compare Retweets to Web Traffic
  6. 6. Picking the Right Management Tool• Hootsuite• Sprout Social• Crowdbooster• Tweetdeck• ThriveAnd many more…
  7. 7. We Experiment!Though it canbe uncomfortable…
  8. 8. Promoted Trends
  9. 9. Promoted Tweets
  10. 10. Understand the Influence of Your FollowersKlout Chrome Extension
  11. 11. Get to Know Loyal Twitter Followers
  12. 12. Track Tweets with Scripts
  13. 13. Or Tools Like Rowfeeder…
  14. 14. Find New Ways to Make Your Conversations Meaningful
  15. 15. Remember!Twitter is About Relationships
  16. 16. Tips for Twitter Measurement• Monitor relevant keywords• Track specifics and trends• Report back• Integrate Twitter when possible• Constantly experiment• Focus on what matters!
  17. 17. Any Questions?Danielle BrigidaNational Wildlife Federationbrigidad@nwf.org@starfocus or @nwf

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