Overview of Facebook, Linkedin and Twitter
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  • 1. Facebook: Terminology, Tactics and Best PracticesBy Danielle Brigida
    National Wildlife Federation
    brigidad@nwf.org@starfocus or @nwf
  • 2. There areOver 100,000 non-profit Pages on Facebook
  • 3. An average user is connected to 80 community pages, groups and events
  • 4. Page, Group, Profile
  • 5. Facebook Page
    Must have an official rep as an admin
    Communicates broadly (comments, posts)
    Posts and pages are available to everyone
    Anyone can “Like” your page
    Admins post under the page name
    Tabs and Insights are available
  • 6. Facebook Group
    Closed space for small groups
    Offer more privacy settings and options
    Members must be approved or added by other members
    They are notified by default
    Collaborate through chats, photo albums, docs and group events
    No insights or tabs available
  • 7. Close Up On Groups:
  • 8. Facebook Profile?
    Violates Terms of Service
    No analytics
    Can’t test
    They may not want to friend you
  • 9. Understanding Terminology
    Status – Update your friends with links, photos, or info
    Admin – person who runs a page or group.
    Wall – Public messaging on your profile
    News Feed –
    Insights – Facebook page analytics
    Tagging – Type the "@" symbol. Select the friend, page, event, group or app you want to tag from the drop-down menu.
  • 10. Engagement Tips
    • Ask questions they can answer
    • 11. Use @_name to mention other pages/people
    • 12. Post colorful/interesting photos
    • 13. Create a landing tab (using iframes)
  • Use Custom Audiences
  • 14. Use Powerful Imagery and Ask Questions
  • 15. Make Sharing Easy
  • 16. Pay Attention to Audiences
    National Wildlife Federation
    Forest Justice Campaign
    Certified Wildlife Habitat Page
  • 17. Explore Causes on Facebook
  • 18. Be Yourself
  • 19. Create a Welcome Page with iframes
    http://bit.ly/iFrameTabs
  • 20. Understanding Impressions
  • 21. Number of Views
    People who commented
    and liked posts
    # of people who viewed posts
  • 22. Looking at Interactions
  • 23. Track What You Need
  • 24. Understanding “Liking” Behavior
  • 25. Location and Referrals
  • 26. Exploring User Data
  • 27. Nonprofit Resources
  • 28. Questions?
  • 29. Intelligent Tweeting
    Danielle Brigida
    National Wildlife Federation@Starfocus or @NWF
  • 30. www.prnewsonline.com
    Starting With the Basics:http://search.twitter.com
  • 31. www.prnewsonline.com
    Search:
  • Make Use of Saved Searches
    Search for Key Words…
    It allows you to be relevant
  • 36. Find people to follow
    Twellow
    Wefollow
    Twibes
    Followerwonk
    Twitter Lists
    Friends of friends
    Search.twitter
  • 37. Directory: We Follow
  • 38. Use Twitter Lists
  • 39. Twitter Management Tools
    Cotweet
    Tweetdeck
    Hootsuite
    Seesmic
    Echofon
    Snitter
    Twitteriffic
    Twhirl
  • 40. Search URLs with Backtweetswww.backtweets.com
  • 41. Keep Track of Trendswww.trendistic.com
  • 42. Search Twitter Bioswww.followerwonk.com
  • 43. Nonprofits on Twitter
  • 44. Create a Twitter Petition
  • 45. Measuring Twitter Impact
  • 46. Track Tweet Reactionswww.topsy.com and www.bit.ly
  • 47. Track Tweets and Hashtagswww.rowfeeder.com
  • 48. Notice Growth of Followerswww.twittercounter.com
  • 49. Tweet Stats
  • 50. Measure Your Growthwww.smallact.com
  • 51. Measure Several Accountswww.twentyfeet.com
  • 52. Measure Your Reachwww.tweetreach.com
  • 53. Other Free Measurement Tools
    Tweetscan
    Twitstat
    TweetBeep
    Tweetmeme
    TwitScoop
    Tweet Cloud
    Twilert
    Klout
    Twittergrader
    Twinfluence
    And Hundreds More…
  • 54. Don’t forget to Verify with Your Web Analytics
  • 55. Build Out Your Profile
  • 56. Clean Your Followerswww.tweepi.com
  • 57. Questions
  • 58. Making the Most out of Linkedin
    By Danielle Brigida
    National Wildlife Federation
    @starfocus or @NWF
  • 59. Ways Nonprofits Use Linkedin
  • 60. Join Your Company Page
  • 61. Build Out Your Company Page
  • 62. Check Out Your Page Analytics
  • 63. Add Your Events
  • 64. Join Many GroupsThey Increase Your Network
  • 65. Post Jobs in Your Groups or Pay to Post
  • 66. Keep Track of Careers
    Former Staff
    Donors
    Volunteersand Supporters
  • 67. Inmaps.linkedinlabs.com
    Explore Your Network
  • 68. Tips for Maintaining a Group
    Don’t over post
    Be relevant
    Answer and ask questions
    Moderate comments and spam
  • 69. Build Out Your Personal Profile
    Add a picture
    Update your work section
    Upload your existing contacts
    Personalize your Linkedin URL
    Use keywords that accurately describe you
    Let other’s find you
    Add and recommend people you meet
    Post your skills
  • 70. Use Applications
  • 71. Linkedin
    Attract more members/donors
    Use groups/events
    Searching Linkedin
    Be a part of a person’s Career Building
  • 72. Questions?