Facebook Page Must have an official rep as an admin Communicates broadly (comments, posts) Posts and pages are available to everyone Anyone can “Like” your page Admins post under the page name Tabs and Insights are available
Facebook Group Closed space for small groups Offer more privacy settings and options Members must be approved or added by other members They are notified by default Collaborate through chats, photo albums, docs and group events No insights or tabs available
Facebook Profile? Violates Terms of Service No analytics Can’t test They may not want to friend you
Understanding Terminology Status – Update your friends with links, photos, or info Admin – person who runs a page or group. Wall – Public messaging on your profile News Feed – Insights – Facebook page analytics Tagging – Type the "@" symbol. Select the friend, page, event, group or app you want to tag from the drop-down menu.
Tips for Maintaining a Group Don’t over post Be relevant Answer and ask questions Moderate comments and spam
Build Out Your Personal Profile Add a picture Update your work section Upload your existing contacts Personalize your Linkedin URL Use keywords that accurately describe you Let other’s find you Add and recommend people you meet Post your skills