Facebook: Terminology, Tactics and Best PracticesBy Danielle Brigida<br />National Wildlife Federation<br />brigidad@nwf.o...
There areOver 100,000 non-profit Pages on Facebook<br />
An average user is connected to 80 community pages, groups and events<br />
Page, Group, Profile<br />
Facebook Page<br />Must have an official rep as an admin<br />Communicates broadly (comments, posts)<br />Posts and pages ...
Facebook Group<br />Closed space for small groups <br />Offer more privacy settings and options<br />Members must be appro...
Close Up On Groups: <br />
Facebook Profile? <br />Violates Terms of Service<br />No analytics<br />Can’t test <br />They may not want to friend you<...
Understanding Terminology<br />Status – Update your friends with links, photos, or info<br />Admin – person who runs a pag...
Engagement Tips<br /><ul><li>Ask questions they can answer
Use @_name to mention other pages/people
Post colorful/interesting photos
Create a landing tab (using iframes)</li></li></ul><li>Use Custom Audiences<br />
Use Powerful Imagery and Ask Questions<br />
Make Sharing Easy<br />
Pay Attention to Audiences<br />National Wildlife Federation<br />Forest Justice Campaign<br />Certified Wildlife Habitat ...
Explore Causes on Facebook<br />
Be Yourself <br />
Create a Welcome Page with iframes<br />http://bit.ly/iFrameTabs<br />
Understanding Impressions<br />
Number of Views <br />People who commented <br />and liked posts<br /># of people who viewed posts<br />
Looking at Interactions <br />
Track What You Need<br />
Understanding “Liking” Behavior<br />
Location and Referrals<br />
Exploring User Data <br />
Nonprofit Resources <br />
Questions?<br />
Intelligent Tweeting<br />Danielle Brigida<br />National Wildlife Federation@Starfocus or @NWF<br />
www.prnewsonline.com<br />Starting With the Basics:http://search.twitter.com<br />
www.prnewsonline.com<br />Search:<br /><ul><li> Words
 Location
 Dates
 Feelings
 Links/RTs</li></li></ul><li>Make Use of Saved Searches<br />Search for Key Words…<br />It allows you to be relevant <br />
Find people to follow<br />Twellow<br />Wefollow<br />Twibes<br />Followerwonk<br />Twitter Lists <br />Friends of friends...
Directory: We Follow <br />
Use Twitter Lists <br />
Twitter Management Tools<br />Cotweet<br />Tweetdeck<br />Hootsuite<br />Seesmic<br />Echofon<br />Snitter<br />Twitteriff...
Search URLs with Backtweetswww.backtweets.com<br />
Keep Track of Trendswww.trendistic.com<br />
Search Twitter Bioswww.followerwonk.com<br />
Nonprofits on Twitter<br />
Create a Twitter Petition<br />
Measuring Twitter Impact<br />
Track Tweet Reactionswww.topsy.com and www.bit.ly<br />
Track Tweets and Hashtagswww.rowfeeder.com<br />
Notice Growth of Followerswww.twittercounter.com<br />
Tweet Stats<br />
Measure Your Growthwww.smallact.com<br />
Measure Several Accountswww.twentyfeet.com<br />
Measure Your Reachwww.tweetreach.com<br />
Other Free Measurement Tools<br />Tweetscan<br />Twitstat<br />TweetBeep<br />Tweetmeme<br />TwitScoop<br />Tweet Cloud<br...
Don’t forget to Verify with Your Web Analytics<br />
Build Out Your Profile<br />
Clean Your Followerswww.tweepi.com<br />
Questions<br />
Making the Most out of Linkedin<br />By Danielle Brigida<br />National Wildlife Federation<br />@starfocus or @NWF<br />
Ways Nonprofits Use Linkedin<br />
Join Your Company Page<br />
Build Out Your Company Page <br />
Check Out Your Page Analytics<br />
Add Your Events<br />
Join Many GroupsThey Increase Your Network<br />
Post Jobs in Your Groups or Pay to Post<br />
Keep Track of Careers<br />Former Staff<br />Donors<br />Volunteersand Supporters<br />
Inmaps.linkedinlabs.com<br />Explore Your Network<br />
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Overview of Facebook, Linkedin and Twitter

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Overview of Facebook, Linkedin and Twitter

  1. 1. Facebook: Terminology, Tactics and Best PracticesBy Danielle Brigida<br />National Wildlife Federation<br />brigidad@nwf.org@starfocus or @nwf<br />
  2. 2. There areOver 100,000 non-profit Pages on Facebook<br />
  3. 3. An average user is connected to 80 community pages, groups and events<br />
  4. 4. Page, Group, Profile<br />
  5. 5. Facebook Page<br />Must have an official rep as an admin<br />Communicates broadly (comments, posts)<br />Posts and pages are available to everyone <br />Anyone can “Like” your page <br />Admins post under the page name<br />Tabs and Insights are available<br />
  6. 6. Facebook Group<br />Closed space for small groups <br />Offer more privacy settings and options<br />Members must be approved or added by other members<br />They are notified by default<br />Collaborate through chats, photo albums, docs and group events<br />No insights or tabs available<br />
  7. 7. Close Up On Groups: <br />
  8. 8. Facebook Profile? <br />Violates Terms of Service<br />No analytics<br />Can’t test <br />They may not want to friend you<br />
  9. 9. Understanding Terminology<br />Status – Update your friends with links, photos, or info<br />Admin – person who runs a page or group.<br />Wall – Public messaging on your profile<br />News Feed – <br />Insights – Facebook page analytics<br />Tagging – Type the "@" symbol. Select the friend, page, event, group or app you want to tag from the drop-down menu.<br />
  10. 10. Engagement Tips<br /><ul><li>Ask questions they can answer
  11. 11. Use @_name to mention other pages/people
  12. 12. Post colorful/interesting photos
  13. 13. Create a landing tab (using iframes)</li></li></ul><li>Use Custom Audiences<br />
  14. 14. Use Powerful Imagery and Ask Questions<br />
  15. 15. Make Sharing Easy<br />
  16. 16. Pay Attention to Audiences<br />National Wildlife Federation<br />Forest Justice Campaign<br />Certified Wildlife Habitat Page<br />
  17. 17. Explore Causes on Facebook<br />
  18. 18. Be Yourself <br />
  19. 19. Create a Welcome Page with iframes<br />http://bit.ly/iFrameTabs<br />
  20. 20. Understanding Impressions<br />
  21. 21. Number of Views <br />People who commented <br />and liked posts<br /># of people who viewed posts<br />
  22. 22. Looking at Interactions <br />
  23. 23. Track What You Need<br />
  24. 24. Understanding “Liking” Behavior<br />
  25. 25. Location and Referrals<br />
  26. 26. Exploring User Data <br />
  27. 27. Nonprofit Resources <br />
  28. 28. Questions?<br />
  29. 29. Intelligent Tweeting<br />Danielle Brigida<br />National Wildlife Federation@Starfocus or @NWF<br />
  30. 30. www.prnewsonline.com<br />Starting With the Basics:http://search.twitter.com<br />
  31. 31. www.prnewsonline.com<br />Search:<br /><ul><li> Words
  32. 32. Location
  33. 33. Dates
  34. 34. Feelings
  35. 35. Links/RTs</li></li></ul><li>Make Use of Saved Searches<br />Search for Key Words…<br />It allows you to be relevant <br />
  36. 36. Find people to follow<br />Twellow<br />Wefollow<br />Twibes<br />Followerwonk<br />Twitter Lists <br />Friends of friends<br />Search.twitter<br />
  37. 37. Directory: We Follow <br />
  38. 38. Use Twitter Lists <br />
  39. 39. Twitter Management Tools<br />Cotweet<br />Tweetdeck<br />Hootsuite<br />Seesmic<br />Echofon<br />Snitter<br />Twitteriffic<br />Twhirl<br />
  40. 40. Search URLs with Backtweetswww.backtweets.com<br />
  41. 41. Keep Track of Trendswww.trendistic.com<br />
  42. 42. Search Twitter Bioswww.followerwonk.com<br />
  43. 43. Nonprofits on Twitter<br />
  44. 44. Create a Twitter Petition<br />
  45. 45. Measuring Twitter Impact<br />
  46. 46. Track Tweet Reactionswww.topsy.com and www.bit.ly<br />
  47. 47. Track Tweets and Hashtagswww.rowfeeder.com<br />
  48. 48. Notice Growth of Followerswww.twittercounter.com<br />
  49. 49. Tweet Stats<br />
  50. 50. Measure Your Growthwww.smallact.com<br />
  51. 51. Measure Several Accountswww.twentyfeet.com<br />
  52. 52. Measure Your Reachwww.tweetreach.com<br />
  53. 53. Other Free Measurement Tools<br />Tweetscan<br />Twitstat<br />TweetBeep<br />Tweetmeme<br />TwitScoop<br />Tweet Cloud<br />Twilert<br />Klout<br />Twittergrader<br />Twinfluence<br />And Hundreds More… <br />
  54. 54. Don’t forget to Verify with Your Web Analytics<br />
  55. 55. Build Out Your Profile<br />
  56. 56. Clean Your Followerswww.tweepi.com<br />
  57. 57. Questions<br />
  58. 58. Making the Most out of Linkedin<br />By Danielle Brigida<br />National Wildlife Federation<br />@starfocus or @NWF<br />
  59. 59. Ways Nonprofits Use Linkedin<br />
  60. 60. Join Your Company Page<br />
  61. 61. Build Out Your Company Page <br />
  62. 62. Check Out Your Page Analytics<br />
  63. 63. Add Your Events<br />
  64. 64. Join Many GroupsThey Increase Your Network<br />
  65. 65. Post Jobs in Your Groups or Pay to Post<br />
  66. 66. Keep Track of Careers<br />Former Staff<br />Donors<br />Volunteersand Supporters<br />
  67. 67. Inmaps.linkedinlabs.com<br />Explore Your Network<br />
  68. 68. Tips for Maintaining a Group <br />Don’t over post<br />Be relevant<br />Answer and ask questions<br />Moderate comments and spam<br />
  69. 69. Build Out Your Personal Profile<br />Add a picture <br />Update your work section<br />Upload your existing contacts<br />Personalize your Linkedin URL <br />Use keywords that accurately describe you<br />Let other’s find you<br />Add and recommend people you meet<br />Post your skills<br />
  70. 70. Use Applications<br />
  71. 71. Linkedin<br />Attract more members/donors<br />Use groups/events <br />Searching Linkedin<br />Be a part of a person’s Career Building<br />
  72. 72. Questions?<br />
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