Your SlideShare is downloading. ×
NWF Staff: Intro to Social Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

NWF Staff: Intro to Social Media

10,384
views

Published on

NWF's Education department is a leader in our organization when it comes to using social media for engagement.

NWF's Education department is a leader in our organization when it comes to using social media for engagement.

Published in: Technology, Education

5 Comments
66 Likes
Statistics
Notes
No Downloads
Views
Total Views
10,384
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
643
Comments
5
Likes
66
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. Welcome to the Social Media Bandwagon By Danielle Brigida Social Media Outreach Coordinator National Wildlife Federation
    • 2. Social Networking Social Bookmarking Social News Photo by waynejackson Multimedia Sharing Blogs and Wikis Social Media is an umbrella term for…
    • 3. Beyond the Buzzwords
      • It’s a new way to do old business .
      • There’s no one way to do it.
      • It’s not just for kids .
      • Authentic is better than cool.
    • 4. Edelman Trust Barometer 2009
    • 5. Twitter Facebook Mixx MySpace Change.org Be Present
    • 6. Social Media = Listening Mike Bailey-Gates, Flickr
    • 7. Strategically Choose Your Involvement
    • 8. Find The “Super” Users
      • Influencers are great friends
      • Ask them for advice
      • Help them and you can learn from it
      Originally uploaded to Flickr by Yeonsang
    • 9. Learn and Apply Study...then test! Originally uploaded to Flickr by Steven S.
    • 10. Maintenance Originally uploaded to Flickr by THOR
      • Update your profile
      • Answer questions
      • Ask questions
      • Interact and participate
      • Search for the easy way
    • 11. Getting started…
    • 12. Get to Know a Social Network:
    • 13. The Audience The fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month.
    • 14. Personal or Organizational?
    • 15. Groups vs. Pages
    • 16. Most Important: Be Yourself Promote NWF when you want to, but as a real person sharing an interesting link or story.
    • 17. Get to know a Microblogging Site:
    • 18.  
    • 19. What Does @NWF Tweet?
      • New Blog Entries
      • Random Facts
      • Breaking News
      • Program Info
      • Timely Events
      • Retweet
      • Reply to People
    • 20. NWF Programs on Twitter @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction WildlifeAction
    • 21.  
    • 22. NWF Staff on Twitter Danielle Brigida Kristin Johnson Anne Keisman Robin Broitman David Mizejewski Jessica Jones Jan Nelsen Libby Schleichert Jennifer Janssen Ashleigh Poff Jen Fournelle Dominique Burgunder-Johnson Christine Dorsey Jaime Matyas Rachel Faulkner Christy Leckburg Julia Marden Xarissa Holdaway @starfocus and @nwf @ksuzj and @nwf @keisman and @greenhour @rgbroitman @Dmizejewski @wildlife_watch @climateclass @EpSchleichert @Juniperforest @ashpoff @JenFour @dejae @christinenwf @ecosoccermom @KisatchiePine @sunriseave @wildlifeaction @campusecology
    • 23. Overview of StumbleUpon: http://www.stumbleupon.com/productdemo.php Get to Know a Social Bookmarking Site:
    • 24. Say I like puppies... I download the StumbleUpon toolbar. I create a basic profile, checking boxes that relate to puppies (and other things I like). 
    • 25. Then... Browse and Rate
      • Discover and rate your pages and others.
      • Build relationships with other “Stumblers” with similar interests.
      • Rate anyone who mentions you! It will reward them with traffic.
      Say I like puppies...
    • 26. Step 3: In the box that pops up, check the title and give the page a review. Step 4: Pick a topic, add tags, and submit. How to Discover a Page
    • 27. Step 5: Send the link to your StumbleUpon friends to ask for a thumb up. How to Discover a Page
    • 28. Step 6: See who liked it and connect to them. How to Discover a Page
    • 29. StumbleUpon referred 24,437 visitors to NWF.org in the last four months. StumbleUpon referred 7,167 visitors to Greenhour.org in the last four months. StumbleUpon Stats
    • 30. StumbleUpon Benefits Visitors Spend Longer on Site Lower Bounce Rate
    • 31. Get to Know a Multimedia Sharing Site:
    • 32. Engaging People With Connection to NWF Discussion Boards Users (Amateur and Pro) Can Upload Photos to their account and add them to groups.
    • 33. Social Media = Listening Mike Bailey-Gates, Flickr
    • 34. How to Listen : Search News Search Blogs Search Social Sites
    • 35. is Your Friend
      • Google Analytics
      • Google Alerts
      • Google Reader
      Step 1: Listen
    • 36. Pay Attention to Traffic Sources Analytics
    • 37. Step 1: Listen Set up an alert for your topic Alerts
    • 38. Set up an RSS Reader Reader
    • 39. Social Media Tracking Google Alerts Blog Searches -Technorati -Ice Rocket -Boardreader
      • RSS Readers
      • Bloglines
      • Google Reader
      • Feedreader
      • Detail Searches
      • Summize.com
      • Wordpress
      • Del.icio.us
    • 40.
      • Reach a desired audience
      • Engage people
      • Offer opportunities to increase revenue
      Set Goals to Measure If Your Profiles Successfully ...
    • 41. Questions? Photo by jn2race

    ×