NWF Staff: Intro to Social MediaPresentation Transcript
Welcome to the Social Media Bandwagon By Danielle Brigida Social Media Outreach Coordinator National Wildlife Federation
Social Networking Social Bookmarking Social News Photo by waynejackson Multimedia Sharing Blogs and Wikis Social Media is an umbrella term for…
Beyond the Buzzwords
It’s a new way to do old business .
There’s no one way to do it.
It’s not just for kids .
Authentic is better than cool.
Edelman Trust Barometer 2009
Twitter Facebook Mixx MySpace Change.org Be Present
Social Media = Listening Mike Bailey-Gates, Flickr
Strategically Choose Your Involvement
Find The “Super” Users
Influencers are great friends
Ask them for advice
Help them and you can learn from it
Originally uploaded to Flickr by Yeonsang
Learn and Apply Study...then test! Originally uploaded to Flickr by Steven S.
Maintenance Originally uploaded to Flickr by THOR
Update your profile
Answer questions
Ask questions
Interact and participate
Search for the easy way
Getting started…
Get to Know a Social Network:
The Audience The fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month.
Personal or Organizational?
Groups vs. Pages
Most Important: Be Yourself Promote NWF when you want to, but as a real person sharing an interesting link or story.
NWF Staff on Twitter Danielle Brigida Kristin Johnson Anne Keisman Robin Broitman David Mizejewski Jessica Jones Jan Nelsen Libby Schleichert Jennifer Janssen Ashleigh Poff Jen Fournelle Dominique Burgunder-Johnson Christine Dorsey Jaime Matyas Rachel Faulkner Christy Leckburg Julia Marden Xarissa Holdaway @starfocus and @nwf @ksuzj and @nwf @keisman and @greenhour @rgbroitman @Dmizejewski @wildlife_watch @climateclass @EpSchleichert @Juniperforest @ashpoff @JenFour @dejae @christinenwf @ecosoccermom @KisatchiePine @sunriseave @wildlifeaction @campusecology
Overview of StumbleUpon: http://www.stumbleupon.com/productdemo.php Get to Know a Social Bookmarking Site:
Say I like puppies... I download the StumbleUpon toolbar. I create a basic profile, checking boxes that relate to puppies (and other things I like).
Then... Browse and Rate
Discover and rate your pages and others.
Build relationships with other “Stumblers” with similar interests.
Rate anyone who mentions you! It will reward them with traffic.
Say I like puppies...
Step 3: In the box that pops up, check the title and give the page a review. Step 4: Pick a topic, add tags, and submit. How to Discover a Page
Step 5: Send the link to your StumbleUpon friends to ask for a thumb up. How to Discover a Page
Step 6: See who liked it and connect to them. How to Discover a Page
StumbleUpon referred 24,437 visitors to NWF.org in the last four months. StumbleUpon referred 7,167 visitors to Greenhour.org in the last four months. StumbleUpon Stats
StumbleUpon Benefits Visitors Spend Longer on Site Lower Bounce Rate
Get to Know a Multimedia Sharing Site:
Engaging People With Connection to NWF Discussion Boards Users (Amateur and Pro) Can Upload Photos to their account and add them to groups.
Social Media = Listening Mike Bailey-Gates, Flickr
How to Listen : Search News Search Blogs Search Social Sites
is Your Friend
Google Analytics
Google Alerts
Google Reader
Step 1: Listen
Pay Attention to Traffic Sources Analytics
Step 1: Listen Set up an alert for your topic Alerts
Set up an RSS Reader Reader
Social Media Tracking Google Alerts Blog Searches -Technorati -Ice Rocket -Boardreader
RSS Readers
Bloglines
Google Reader
Feedreader
Detail Searches
Summize.com
Wordpress
Del.icio.us
Reach a desired audience
Engage people
Offer opportunities to increase revenue
Set Goals to Measure If Your Profiles Successfully ...
Barbara Drofenik
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