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NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
NWF Staff: Intro to Social Media
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NWF Staff: Intro to Social Media

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NWF's Education department is a leader in our organization when it comes to using social media for engagement.

NWF's Education department is a leader in our organization when it comes to using social media for engagement.

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  • Transcript

    • 1. Welcome to the Social Media Bandwagon By Danielle Brigida Social Media Outreach Coordinator National Wildlife Federation
    • 2. Social Networking Social Bookmarking Social News Photo by waynejackson Multimedia Sharing Blogs and Wikis Social Media is an umbrella term for…
    • 3. Beyond the Buzzwords <ul><li>It’s a new way to do old business . </li></ul><ul><li>There’s no one way to do it. </li></ul><ul><li>It’s not just for kids . </li></ul><ul><li>Authentic is better than cool. </li></ul>
    • 4. Edelman Trust Barometer 2009
    • 5. Twitter Facebook Mixx MySpace Change.org Be Present
    • 6. Social Media = Listening Mike Bailey-Gates, Flickr
    • 7. Strategically Choose Your Involvement
    • 8. Find The “Super” Users <ul><li>Influencers are great friends </li></ul><ul><li>Ask them for advice </li></ul><ul><li>Help them and you can learn from it </li></ul>Originally uploaded to Flickr by Yeonsang
    • 9. Learn and Apply Study...then test! Originally uploaded to Flickr by Steven S.
    • 10. Maintenance Originally uploaded to Flickr by THOR <ul><li>Update your profile </li></ul><ul><li>Answer questions </li></ul><ul><li>Ask questions </li></ul><ul><li>Interact and participate </li></ul><ul><li>Search for the easy way </li></ul>
    • 11. Getting started…
    • 12. Get to Know a Social Network:
    • 13. The Audience The fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month.
    • 14. Personal or Organizational?
    • 15. Groups vs. Pages
    • 16. Most Important: Be Yourself Promote NWF when you want to, but as a real person sharing an interesting link or story.
    • 17. Get to know a Microblogging Site:
    • 18.  
    • 19. What Does @NWF Tweet? <ul><li>New Blog Entries </li></ul><ul><li>Random Facts </li></ul><ul><li>Breaking News </li></ul><ul><li>Program Info </li></ul><ul><li>Timely Events </li></ul><ul><li>Retweet </li></ul><ul><li>Reply to People </li></ul>
    • 20. NWF Programs on Twitter @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction WildlifeAction
    • 21.  
    • 22. NWF Staff on Twitter Danielle Brigida Kristin Johnson Anne Keisman Robin Broitman David Mizejewski Jessica Jones Jan Nelsen Libby Schleichert Jennifer Janssen Ashleigh Poff Jen Fournelle Dominique Burgunder-Johnson Christine Dorsey Jaime Matyas Rachel Faulkner Christy Leckburg Julia Marden Xarissa Holdaway @starfocus and @nwf @ksuzj and @nwf @keisman and @greenhour @rgbroitman @Dmizejewski @wildlife_watch @climateclass @EpSchleichert @Juniperforest @ashpoff @JenFour @dejae @christinenwf @ecosoccermom @KisatchiePine @sunriseave @wildlifeaction @campusecology
    • 23. Overview of StumbleUpon: http://www.stumbleupon.com/productdemo.php Get to Know a Social Bookmarking Site:
    • 24. Say I like puppies... I download the StumbleUpon toolbar. I create a basic profile, checking boxes that relate to puppies (and other things I like). 
    • 25. Then... Browse and Rate <ul><li>Discover and rate your pages and others. </li></ul><ul><li>Build relationships with other “Stumblers” with similar interests. </li></ul><ul><li>Rate anyone who mentions you! It will reward them with traffic. </li></ul>Say I like puppies...
    • 26. Step 3: In the box that pops up, check the title and give the page a review. Step 4: Pick a topic, add tags, and submit. How to Discover a Page
    • 27. Step 5: Send the link to your StumbleUpon friends to ask for a thumb up. How to Discover a Page
    • 28. Step 6: See who liked it and connect to them. How to Discover a Page
    • 29. StumbleUpon referred 24,437 visitors to NWF.org in the last four months. StumbleUpon referred 7,167 visitors to Greenhour.org in the last four months. StumbleUpon Stats
    • 30. StumbleUpon Benefits Visitors Spend Longer on Site Lower Bounce Rate
    • 31. Get to Know a Multimedia Sharing Site:
    • 32. Engaging People With Connection to NWF Discussion Boards Users (Amateur and Pro) Can Upload Photos to their account and add them to groups.
    • 33. Social Media = Listening Mike Bailey-Gates, Flickr
    • 34. How to Listen : Search News Search Blogs Search Social Sites
    • 35. is Your Friend <ul><li>Google Analytics </li></ul><ul><li>Google Alerts </li></ul><ul><li>Google Reader </li></ul>Step 1: Listen
    • 36. Pay Attention to Traffic Sources Analytics
    • 37. Step 1: Listen Set up an alert for your topic Alerts
    • 38. Set up an RSS Reader Reader
    • 39. Social Media Tracking Google Alerts Blog Searches -Technorati -Ice Rocket -Boardreader <ul><li>RSS Readers </li></ul><ul><li>Bloglines </li></ul><ul><li>Google Reader </li></ul><ul><li>Feedreader </li></ul><ul><li>Detail Searches </li></ul><ul><li>Summize.com </li></ul><ul><li>Wordpress </li></ul><ul><li>Del.icio.us </li></ul>
    • 40. <ul><li>Reach a desired audience </li></ul><ul><li>Engage people </li></ul><ul><li>Offer opportunities to increase revenue </li></ul>Set Goals to Measure If Your Profiles Successfully ...
    • 41. Questions? Photo by jn2race

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