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"Not so Secret" Rules for Blogger Outreach
"Not so Secret" Rules for Blogger Outreach
"Not so Secret" Rules for Blogger Outreach
"Not so Secret" Rules for Blogger Outreach
"Not so Secret" Rules for Blogger Outreach
"Not so Secret" Rules for Blogger Outreach
"Not so Secret" Rules for Blogger Outreach
"Not so Secret" Rules for Blogger Outreach
"Not so Secret" Rules for Blogger Outreach
"Not so Secret" Rules for Blogger Outreach
"Not so Secret" Rules for Blogger Outreach
"Not so Secret" Rules for Blogger Outreach
"Not so Secret" Rules for Blogger Outreach
"Not so Secret" Rules for Blogger Outreach
"Not so Secret" Rules for Blogger Outreach
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"Not so Secret" Rules for Blogger Outreach

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Bloggers are people too. As a organization or business it is important to remember certain key rules when doing outreach to them!

Bloggers are people too. As a organization or business it is important to remember certain key rules when doing outreach to them!

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  • 1. The “Not So Secret” Rules To Blogger Outreach
  • 2. The Secret Is… Having a mutualistic symbiotic relationship...sort of! Reciprocal Interest!
  • 3. Rules for Blogger Outreach <ul><li>Do Your Research Before </li></ul><ul><li>Be Relevant </li></ul><ul><li>Be Respectful </li></ul><ul><li>Be Real </li></ul>
  • 4. Strategic Sharing Don’t Just Shout Your Message at Bloggers
  • 5. Step 1: Listen Traffic Sources
  • 6. Step 2: Locate
  • 7. Step 3: Comment and Converse <ul><li>Regularly visit the blogs </li></ul><ul><li>Make meaningful comments </li></ul><ul><li>Get a sense for the content they like </li></ul><ul><li>Build trust over time </li></ul>
  • 8. Help One Another
  • 9. Find Ways to Drive Them Traffic <ul><li>Use Twitter </li></ul><ul><li>Use Stumbleupon </li></ul><ul><li>Share on Facebook </li></ul>
  • 10. Find them on Other Social Sites
  • 11. Focus Your Efforts
  • 12. Develop Your Own Blog <ul><li>Blog Roll </li></ul><ul><li>Guest Post </li></ul><ul><li>Cross-promote </li></ul>
  • 13. Return On Relationship <ul><li>“ Friendship, like credit, is highest when it is not used.” </li></ul><ul><li>- Elbert Hubbard </li></ul>
  • 14. NWF loves bloggers!
  • 15. Questions?

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