Non-profit ROI Poetry Slam: The Return

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This is my presentation for Beth Kanter's Nonprofit Poetry Slam on ROI. I spoofed Poe's "The Raven" and had a lot of fun with it.

This is my presentation for Beth Kanter's Nonprofit Poetry Slam on ROI. I spoofed Poe's "The Raven" and had a lot of fun with it.

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  • Once upon a non-profit theory, measurement was weak and weary,

Transcript

  • 1. The Return How the National Wildlife Federation ® captures return on investment through engagement using Twitter. Based on Edgar Allan Poe’s The Raven , first published in 1845. As read by… Danielle Brigida Social Media Outreach Coordinator [email_address]
  • 2. What can we measure? Social interactions and what they stand for…
  • 3.
    • Potential Metrics to Track
    • # of Friends
    • People taking action
    • People blogging about us
    • People linking to us
    • People participating in programs
  • 4. I used Twitter to engage… … and learned what people liked. WILDLIFE
  • 5. Web Traffic From Twitter Page views nevermore?
  • 6. NWF’s Goals Are To Increase: $$ REVENUE $$ Engagement Reach
  • 7. I Continued Tracking…
    • Friends thru Social Media
    • People taking action
    • People blogging about us
    • People linking to us
    • People participating in programs
  • 8. Used “Listening” Tools
  • 9. Replies and Feedback
  • 10. A chance for program assistance?
  • 11. People share their wildlife sightings
  • 12. http://search.twitter.com
  • 13. NWF: Wildlife Watch on Robin in Park, Maryland #NWF
  • 14. Understanding Social Media
  • 15. Set Tangible Goals
    • 50 unique Twitter Users
    • 200 Wildlife sightings in first month
    • At least 5 tweets a day
  • 16. Combine Old and New Techniques NWF Press Release Blog
  • 17. Working Together Made It Possible to Integrate Twitter Twitter Feed On Our Website!
  • 18. Learn and Apply Originally uploaded to Flickr by Steven S. Study…then Test!
  • 19. Always Consider the Immeasurable Benefits...
  • 20. This I hope and so much more