Non-profit ROI Poetry Slam: The Return

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Once upon a non-profit theory, measurement was weak and weary,

Kristin Johnson, Web Producer at National Wildlife Federation, favorited this 7 months ago
Tags social media networking bookmarking twitter wildlife animals poetry sxsw
stephsmith favorited this 7 months ago
Tags sxsw09
Danielle Brigida, Social Media Outreach Coordinator at National Wildlife Federation, added this to the group Twitter
Danielle Brigida, Social Media Outreach Coordinator at National Wildlife Federation, added this to the group Social Media Club
Danielle Brigida, Social Media Outreach Coordinator at National Wildlife Federation, added this to the group Web 2.0
Danielle Brigida, Social Media Outreach Coordinator at National Wildlife Federation, added this to the group We Are Media: Social Media Starter Kit for Nonprofits
Danielle Brigida, Social Media Outreach Coordinator at National Wildlife Federation, added this to the group web 2.0 tools for effective teaching
Danielle Brigida, Social Media Outreach Coordinator at National Wildlife Federation, added this to the group NpTech
Danielle Brigida, Social Media Outreach Coordinator at National Wildlife Federation, added this to the group Social Media
Danielle Brigida, Social Media Outreach Coordinator at National Wildlife Federation, favorited this 7 months ago
Tags nptech

The Return How the National Wildlife Federation ® captures return on investment through engagement using Twitter. Based on Edgar Allan Poe’s The Raven , first published in 1845. As read by… Danielle Brigida Social Media Outreach Coordinator [email_address]
What can we measure? Social interactions and what they stand for…
- Potential Metrics to Track
- # of Friends
- People taking action
- People blogging about us
- People linking to us
- People participating in programs
I used Twitter to engage… … and learned what people liked. WILDLIFE
Web Traffic From Twitter Page views nevermore?
NWF’s Goals Are To Increase: $$ REVENUE $$ Engagement Reach
I Continued Tracking…
- Friends thru Social Media
- People taking action
- People blogging about us
- People linking to us
- People participating in programs
Used “Listening” Tools
Replies and Feedback
A chance for program assistance?
People share their wildlife sightings
http://search.twitter.com
NWF: Wildlife Watch on Robin in Park, Maryland #NWF
Understanding Social Media
Set Tangible Goals
- 50 unique Twitter Users
- 200 Wildlife sightings in first month
- At least 5 tweets a day
Combine Old and New Techniques NWF Press Release Blog
Working Together Made It Possible to Integrate Twitter Twitter Feed On Our Website!
Learn and Apply Originally uploaded to Flickr by Steven S. Study…then Test!
Always Consider the Immeasurable Benefits...
This I hope and so much more