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The Return How the  National Wildlife Federation ®  captures return on investment through engagement using Twitter. Based ...
What can we measure? Social  interactions  and what they stand for…
<ul><li>Potential Metrics to Track </li></ul><ul><li># of Friends  </li></ul><ul><li>People taking action </li></ul><ul><l...
I used Twitter to engage… … and learned what people liked. WILDLIFE
Web Traffic From Twitter Page views nevermore?
NWF’s Goals Are To Increase: $$ REVENUE $$ Engagement Reach
I Continued Tracking… <ul><li>Friends thru Social Media </li></ul><ul><li>People taking action </li></ul><ul><li>People bl...
Used “Listening” Tools
Replies and Feedback
A chance for program assistance?
People share their wildlife sightings
http://search.twitter.com
NWF: Wildlife Watch on   Robin in Park, Maryland #NWF
Understanding Social Media
Set Tangible Goals <ul><li>50 unique Twitter Users </li></ul><ul><li>200 Wildlife sightings in first month </li></ul><ul><...
Combine Old and New Techniques NWF Press Release Blog
Working Together Made It  Possible to Integrate Twitter Twitter Feed On Our Website!
Learn and  Apply Originally uploaded to Flickr by Steven S. Study…then Test!
Always Consider the Immeasurable Benefits...
This I hope and so much more
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Non-profit ROI Poetry Slam: The Return

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This is my presentation for Beth Kanter's Nonprofit Poetry Slam on ROI. I spoofed Poe's "The Raven" and had a lot of fun with it.

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  • Once upon a non-profit theory, measurement was weak and weary,
  • Transcript of "Non-profit ROI Poetry Slam: The Return"

    1. 1. The Return How the National Wildlife Federation ® captures return on investment through engagement using Twitter. Based on Edgar Allan Poe’s The Raven , first published in 1845. As read by… Danielle Brigida Social Media Outreach Coordinator [email_address]
    2. 2. What can we measure? Social interactions and what they stand for…
    3. 3. <ul><li>Potential Metrics to Track </li></ul><ul><li># of Friends </li></ul><ul><li>People taking action </li></ul><ul><li>People blogging about us </li></ul><ul><li>People linking to us </li></ul><ul><li>People participating in programs </li></ul>
    4. 4. I used Twitter to engage… … and learned what people liked. WILDLIFE
    5. 5. Web Traffic From Twitter Page views nevermore?
    6. 6. NWF’s Goals Are To Increase: $$ REVENUE $$ Engagement Reach
    7. 7. I Continued Tracking… <ul><li>Friends thru Social Media </li></ul><ul><li>People taking action </li></ul><ul><li>People blogging about us </li></ul><ul><li>People linking to us </li></ul><ul><li>People participating in programs </li></ul>
    8. 8. Used “Listening” Tools
    9. 9. Replies and Feedback
    10. 10. A chance for program assistance?
    11. 11. People share their wildlife sightings
    12. 12. http://search.twitter.com
    13. 13. NWF: Wildlife Watch on Robin in Park, Maryland #NWF
    14. 14. Understanding Social Media
    15. 15. Set Tangible Goals <ul><li>50 unique Twitter Users </li></ul><ul><li>200 Wildlife sightings in first month </li></ul><ul><li>At least 5 tweets a day </li></ul>
    16. 16. Combine Old and New Techniques NWF Press Release Blog
    17. 17. Working Together Made It Possible to Integrate Twitter Twitter Feed On Our Website!
    18. 18. Learn and Apply Originally uploaded to Flickr by Steven S. Study…then Test!
    19. 19. Always Consider the Immeasurable Benefits...
    20. 20. This I hope and so much more
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