National Wildlife Federation’s Social Strategy

National Wildlife Federation’s Social Media Strategy Danielle Brigida brigidad@nwf.org @starfocus @NWF

Our mission is to help…Goals: Increase reach, engagement and revenue

Earn Trust: Edelman Trust Barometer

Important to be Present

Integrate Social MediaWith Your Other Strategies

Developing a Social Strategy• Identify audience• Specific goals• Capacity/Time• Outreach plan• Long-term plan Image: Flickr / Iowa Red Bulls

National Wildlife Federation on Facebook• 20+ Pages• 5+ Groups• 3 Large Causes

NWF Programs on TwitterWildlifeAction @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea @forestjustice @akglobalwarming @nwfpacific @mountainaura

We Explore Communities = ReachGardeners Caregivers Locally Concerned Enthusiasts Caregivers Activists

Internal Communication

We Listen All the Time

Test and Track Results

We Use Small Act Thrive to Track Interactions

What We Measure and Track: • Sharing behaviors • Mentions in blog posts • Traffic from social media • Actions, volunteers, donation

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National Wildlife Federation’s Social Strategy

by Danielle Brigida

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