National Wildlife Federation’s Social Strategy

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Our social strategy and how it has evolved.

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National Wildlife Federation’s Social Strategy

  1. 1. National Wildlife Federation’s Social Media Strategy Danielle Brigida brigidad@nwf.org @starfocus @NWF
  2. 2. Our mission is to help…Goals: Increase reach, engagement and revenue
  3. 3. Earn Trust: Edelman Trust Barometer
  4. 4. Important to be Present
  5. 5. Integrate Social MediaWith Your Other Strategies
  6. 6. Developing a Social Strategy• Identify audience• Specific goals• Capacity/Time• Outreach plan• Long-term plan Image: Flickr / Iowa Red Bulls
  7. 7. National Wildlife Federation on Facebook• 20+ Pages• 5+ Groups• 3 Large Causes
  8. 8. NWF Programs on TwitterWildlifeAction @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea @forestjustice @akglobalwarming @nwfpacific @mountainaura
  9. 9. We Explore Communities = ReachGardeners Caregivers Locally Concerned Enthusiasts Caregivers Activists
  10. 10. Internal Communication
  11. 11. We Listen All the Time
  12. 12. Test and Track Results
  13. 13. We Use Small Act Thrive to Track Interactions
  14. 14. What We Measure and Track: • Sharing behaviors • Mentions in blog posts • Traffic from social media • Actions, volunteers, donation
  15. 15. Share What You Find
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