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National Wildlife Federation’s Social Strategy
National Wildlife Federation’s Social Strategy
National Wildlife Federation’s Social Strategy
National Wildlife Federation’s Social Strategy
National Wildlife Federation’s Social Strategy
National Wildlife Federation’s Social Strategy
National Wildlife Federation’s Social Strategy
National Wildlife Federation’s Social Strategy
National Wildlife Federation’s Social Strategy
National Wildlife Federation’s Social Strategy
National Wildlife Federation’s Social Strategy
National Wildlife Federation’s Social Strategy
National Wildlife Federation’s Social Strategy
National Wildlife Federation’s Social Strategy
National Wildlife Federation’s Social Strategy
National Wildlife Federation’s Social Strategy
National Wildlife Federation’s Social Strategy
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National Wildlife Federation’s Social Strategy

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Our social strategy and how it has evolved.

Our social strategy and how it has evolved.

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  • 1. National Wildlife Federation’s Social Media Strategy Danielle Brigida brigidad@nwf.org @starfocus @NWF
  • 2. Our mission is to help…Goals: Increase reach, engagement and revenue
  • 3. Earn Trust: Edelman Trust Barometer
  • 4. Important to be Present
  • 5. Integrate Social MediaWith Your Other Strategies
  • 6. Developing a Social Strategy• Identify audience• Specific goals• Capacity/Time• Outreach plan• Long-term plan Image: Flickr / Iowa Red Bulls
  • 7. National Wildlife Federation on Facebook• 20+ Pages• 5+ Groups• 3 Large Causes
  • 8. NWF Programs on TwitterWildlifeAction @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea @forestjustice @akglobalwarming @nwfpacific @mountainaura
  • 9. We Explore Communities = ReachGardeners Caregivers Locally Concerned Enthusiasts Caregivers Activists
  • 10. Internal Communication
  • 11. We Listen All the Time
  • 12. Test and Track Results
  • 13. We Use Small Act Thrive to Track Interactions
  • 14. What We Measure and Track: • Sharing behaviors • Mentions in blog posts • Traffic from social media • Actions, volunteers, donation
  • 15. Share What You Find

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