National Wildlife Federation’s Social Strategy

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Our social strategy and how it has evolved.

Our social strategy and how it has evolved.

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  • 1. National Wildlife Federation’s Social Media Strategy Danielle Brigida brigidad@nwf.org @starfocus @NWF
  • 2. Our mission is to help…Goals: Increase reach, engagement and revenue
  • 3. Earn Trust: Edelman Trust Barometer
  • 4. Important to be Present
  • 5. Integrate Social MediaWith Your Other Strategies
  • 6. Developing a Social Strategy• Identify audience• Specific goals• Capacity/Time• Outreach plan• Long-term plan Image: Flickr / Iowa Red Bulls
  • 7. National Wildlife Federation on Facebook• 20+ Pages• 5+ Groups• 3 Large Causes
  • 8. NWF Programs on TwitterWildlifeAction @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea @forestjustice @akglobalwarming @nwfpacific @mountainaura
  • 9. We Explore Communities = ReachGardeners Caregivers Locally Concerned Enthusiasts Caregivers Activists
  • 10. Internal Communication
  • 11. We Listen All the Time
  • 12. Test and Track Results
  • 13. We Use Small Act Thrive to Track Interactions
  • 14. What We Measure and Track: • Sharing behaviors • Mentions in blog posts • Traffic from social media • Actions, volunteers, donation
  • 15. Share What You Find