Measuring Engagement with Social Media

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Avoid the temptation to jump in and start pushing out your network. After branding yourself you want to make sure you approach the constituents respectfully. Listen to them through (Tracking) but also be observant who is participating a lot with content and creation. [RSS feeds, Technoratti, Surmize, Board reader, Google Alerts] Participating in the conversation Encourage participation, reference interests and point them in the right direction

Method to the madness.

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Measuring Engagement with Social Media - Presentation Transcript

Measuring Engagement with Social Media Danielle Brigida [email_address] National Wildlife Federation @NWF @starfocus
- Reach
- Engagement
- Revenue
National Wildlife Federation’s Goals are to Increase ...
Edelman Trust Barometer 2009
So Many Potential Metrics
- # of Friends
- Actions Taken
- Blog mentions
- Linkbacks
- Who participated in an event?
What tools do we use to track Return on Investment? ?
Social Media = Listening Mike Bailey-Gates, Flickr
How We Listen : Search News Search Blogs Search Social Sites
Social Media Tracking Google Alerts Blog Searches -Technorati -Ice Rocket -Boardreader
- RSS Readers
- Bloglines
- Google Reader
- Feedreader
- Detail Searches
- twitter.com
- Wordpress
- Del.icio.us
Track Your Mentions
What Inspires a Response ?
@NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction WildlifeAction Example: NWF on
What Does NWF Tweet?
- Questions
- New Blog Entries
- Random Facts
- Breaking News
- Program Info
- Timely Events
- Retweet
- Reply to People
How do we Track Tweets?
- Su.pr
- Bit.ly
- Tweetbeep
- Source Code
How are people engaging with the tweet?
Be creative in tracking campaign engagement
People share their wildlife sightings
Wildlife Watch with Twitter? Robin in Park, Maryland #NWF
Set Tangible Goals
- 50 unique Twitter Users
- 200 Wildlife sightings in first month
- At least 5 tweets a day
Keep Goals SMART
- S pecific
- M easurable
- A ttainable
- R esult Focused
- T ime Specific
It’s All About Quality! I do it for them.