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Tracking return on investment (ROI) takes an assortment of tools and tricks. Here are a few ways we keep up with the results of social media efforts at the National Wildlife Federation. ...

Tracking return on investment (ROI) takes an assortment of tools and tricks. Here are a few ways we keep up with the results of social media efforts at the National Wildlife Federation.

From my presentation with Apollo Gonzales and Josh Nelson at Netroots Nation 2009: "Measuring ROI: Tools, Tips & Tricks of the Trade"

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