Mastering the Social Media Ecosystem (More Advanced Social Media Training)

The Social Media Ecosystem
By Danielle Brigida
brigidad@nwf.org

How Content Ranks at NWF
Informal
Right Now
Formal
3 years from now

Remember Why You’re There
Research and Learning
Build Relationships
Improve Reputation
Issues Awareness
Driving Traffic
Actions Taken
Fundraising

Listen, Communicate, Create, Track

Using RSS Feeds to Listen

What do you need?
A Feed -> Go to a search page like google.com/blogsearch
Type in the keyword you’d like to track
RSS the results

Searching for your issue

Become a Subject Matter Expert

Be Reciprocal! (Mutualistic and Symbiotic)
Photo by James Jordan, Flickr

Turn Failure…

Into Success!

Maintenance and Outreach
Organize Friends, Followers and Fans

Example of a Twitter Listhttp://twitter.com/#!/NWF/nwfstaff

Tweeting from All Over the Country
@NWFCalifornia
@NWFTribalLands
@NWFPacific
@OurPublicLands
@NWFalaska
@TXwater
@restorewetlands

Enhancing Your outreach

Create a Welcome Page with iframes
http://bit.ly/iFrameTabs

http://bit.ly/NWFpages

Use Facebook as your page…
Comment on other pages and photos
Respond to other comments

Promote Causes on Facebook
http://www.causes.com/oilspill

Measuring Social Media Efforts
Danielle Brigida
Manager of Social Media
National Wildlife Federation
@starfocus or @nwf

Ways to Measure Social Media
Web Analytics
Sharing Analytics
Subscribers
Linked Sites
Comments
Actions

Small Act’s Thrive

Measuring Individual Posts

Measure Several Accountswww.twentyfeet.com

Examples: Track Sharing Metrics

Know the specific analytics offered…

Tracking Network-Specific Analytics

Think about Trackable Objectives!
http://www.devonvsmith.com/2010/07/a-social-media-measurement-plan/

Track Tweet Reactionswww.topsy.com and www.bit.ly

Notice Growth of Followerswww.twittercounter.com

New Facebook Insights

Measuring Facebook

Breakdown
Fans <- Who your fans are
Reach <- Your total reach (through fans)
Who’s talking about this...

Robust Tracking
Guide: http://bit.ly/Fbinsights

Ways to Help NWF on Social Media
Support content in Yammer and your colleagues
Support the external community
Track successes and share what you’ve learned

1. Join Stumbleupon
15 Million Users
85% in the US
Is consistently in the top traffic driver for NWF
Stumbleupon sent 60,000 pageviews to NWF’s homepage last quarter.

2. Follow us on Foursquare.com/nwf

Great Social Media Resources

Questions?Danielle Brigidabrigidad@nwf.org@starfocus @nwf

http://netnaturalist.com	1355
http://thenetnaturalist.wordpress.com	56
http://abtasty.com	9
http://paper.li	4
http://translate.googleusercontent.com	2
http://a0.twimg.com	1
http://www.twylah.com	1
http://flavors.me	1

Mastering the Social Media Ecosystem (More Advanced Social Media Training)

by Danielle Brigida

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