How National Wildlife Federation Uses Linkedin

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Linkedin is an effective networking platform that allows you to connect with supporters and do outreach for future work.

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How National Wildlife Federation Uses Linkedin

  1. 1. How National Wildlife Federation Uses Linkedin By Danielle Brigida @starfocus | Brigidad@nwf.org
  2. 2. 5 Ways Linkedin is Better Than a Rolodex • Public Contacts • Understand Your Network • Search for People • Aggregate Job Updates • Stay Connected
  3. 3. Convert Career Seekers @starfocus We will periodically Encourage our career seeking traffic to our page or groups on LinkedIN
  4. 4. Encourage Sharing Volunteer Info @starfocus
  5. 5. Advisory Groups and Boards @starfocus
  6. 6. Experiment with Groups • Invest Time • Monitor Posts • Keep alumni and job seekers in the loop • Offer Resources
  7. 7. Moderation Takes Time
  8. 8. Group Statistics Offer a Glimpse at Your Audience
  9. 9. Company Pages • Post Job Updates • Experiment with content • Interact with donors • Engage with volunteers @starfocus
  10. 10. Build Out Staff Profiles as Touch Points @starfocus
  11. 11. Track Personal Stats
  12. 12. Analyze Your Combined Network Inmaps.linkedinlabs.com
  13. 13. Questions? Danielle Brigida Sr. Manager of Social Strategy National Wildlife Federation @starfocus brigidad@nwf.org Judy N, Flickr

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