Listening and Engaging Influencers with Social Media<br />By Danielle Brigida<br />National Wildlife Federation<br />
Part 1: Listening<br />
Main Ways to Listen Online<br />Keywords <br /><ul><li>Your Organization Name
Key individuals
Branding mistakes
Program references</li></ul>Referring Traffic<br /><ul><li>Google Analytics
Omniture
Facebook insights</li></li></ul><li>You Use Search All the Time<br />
Just RSS Your Searches!RSS = Real Simple Syndication<br />
NWF’s Social Listening Dashboard(changes all the time)<br />
Research Your Audience<br /><ul><li>Google </li></ul>- Trends<br />- Alerts<br />- Reader (RSS feed)<br /><ul><li>Forms (s...
Keyword search
Survey/Polls</li></ul>- Surveymonkey.com<br />- Polldaddy.com<br />
When Building a Free Dashboard <br />It’s all about the feeds…<br />
is Your Friend<br />Google Analytics<br />Google Alerts<br />Google Reader<br />Google Insights<br />Google Webmaster<br /...
Compare Keywords to Use http://www.google.com/insights/search/#<br />
Social Sites <br /><ul><li>Socialmention
Icerocket
Search.Twitter
Blogpulse
Boardreadr
Kurrently</li></li></ul><li>Search on Specific Sites<br />
Create a “Dashboard” You’ll Actually  Use<br />
Brand Management: Postling.com<br />
Specific Programs May Want Their Own Dashboard<br />
Make Use of Your Dashboard to Watch Trends Too!<br />
Share Search Feeds with Google Bundles1. Click Browse for Stuff in Google Reader 2. Drag and drop RSS Feeds<br />
Twitter Listening…<br />
www.prnewsonline.com<br />Searching Twitter:http://search.twitter.com<br />
Finding people via Twitter<br />Twellow<br />Wefollow<br />Followerwonk<br />Twitter Lists <br />Friends of friends<br />S...
www.prnewsonline.com<br />Search:<br /><ul><li> Words
 Location
 Dates
 Feelings
 Links/RTs</li></li></ul><li>Make Use of Saved Searches<br />Search for Key Words…<br />It allows you to be relevant <br />
Search Shortened Linkshttp://backtweets.com<br />
Find people to follow<br />Twellow<br />Wefollow<br />Twibes<br />Followerwonk<br />Twitter Lists <br />Friends of friends...
Directory: We Follow <br />
Monthly Top Content<br />
Listen to Sharing Behaviors<br />
Test and Track Results<br />
Addthis Analytics<br />
We Use Small Act Thrive to Track Interactions<br />
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Listening and Engaging People With Social Media

  1. 1. Listening and Engaging Influencers with Social Media<br />By Danielle Brigida<br />National Wildlife Federation<br />
  2. 2. Part 1: Listening<br />
  3. 3. Main Ways to Listen Online<br />Keywords <br /><ul><li>Your Organization Name
  4. 4. Key individuals
  5. 5. Branding mistakes
  6. 6. Program references</li></ul>Referring Traffic<br /><ul><li>Google Analytics
  7. 7. Omniture
  8. 8. Facebook insights</li></li></ul><li>You Use Search All the Time<br />
  9. 9. Just RSS Your Searches!RSS = Real Simple Syndication<br />
  10. 10. NWF’s Social Listening Dashboard(changes all the time)<br />
  11. 11. Research Your Audience<br /><ul><li>Google </li></ul>- Trends<br />- Alerts<br />- Reader (RSS feed)<br /><ul><li>Forms (survey, polls)
  12. 12. Keyword search
  13. 13. Survey/Polls</li></ul>- Surveymonkey.com<br />- Polldaddy.com<br />
  14. 14. When Building a Free Dashboard <br />It’s all about the feeds…<br />
  15. 15. is Your Friend<br />Google Analytics<br />Google Alerts<br />Google Reader<br />Google Insights<br />Google Webmaster<br />Step 1: Listen<br />
  16. 16. Compare Keywords to Use http://www.google.com/insights/search/#<br />
  17. 17. Social Sites <br /><ul><li>Socialmention
  18. 18. Icerocket
  19. 19. Search.Twitter
  20. 20. Blogpulse
  21. 21. Boardreadr
  22. 22. Kurrently</li></li></ul><li>Search on Specific Sites<br />
  23. 23. Create a “Dashboard” You’ll Actually Use<br />
  24. 24. Brand Management: Postling.com<br />
  25. 25. Specific Programs May Want Their Own Dashboard<br />
  26. 26. Make Use of Your Dashboard to Watch Trends Too!<br />
  27. 27. Share Search Feeds with Google Bundles1. Click Browse for Stuff in Google Reader 2. Drag and drop RSS Feeds<br />
  28. 28. Twitter Listening…<br />
  29. 29. www.prnewsonline.com<br />Searching Twitter:http://search.twitter.com<br />
  30. 30. Finding people via Twitter<br />Twellow<br />Wefollow<br />Followerwonk<br />Twitter Lists <br />Friends of friends<br />Search.twitter<br />
  31. 31. www.prnewsonline.com<br />Search:<br /><ul><li> Words
  32. 32. Location
  33. 33. Dates
  34. 34. Feelings
  35. 35. Links/RTs</li></li></ul><li>Make Use of Saved Searches<br />Search for Key Words…<br />It allows you to be relevant <br />
  36. 36. Search Shortened Linkshttp://backtweets.com<br />
  37. 37. Find people to follow<br />Twellow<br />Wefollow<br />Twibes<br />Followerwonk<br />Twitter Lists <br />Friends of friends<br />Search.twitter<br />
  38. 38. Directory: We Follow <br />
  39. 39. Monthly Top Content<br />
  40. 40. Listen to Sharing Behaviors<br />
  41. 41. Test and Track Results<br />
  42. 42. Addthis Analytics<br />
  43. 43.
  44. 44. We Use Small Act Thrive to Track Interactions<br />
  45. 45. PostRank Analytics<br />
  46. 46. Small Act’s Thrive<br />
  47. 47. Make Note of Meaningful Mentions to Revisit<br />
  48. 48. Create Daily, Weekly or Monthly Reports<br />
  49. 49. To Share What You Find<br />
  50. 50. Part 2: Engaging<br />
  51. 51. Now That you’ve listened…<br /><ul><li>Comment and Respond
  52. 52. Show Respect
  53. 53. Ask Questions</li></li></ul><li>Klout<br />
  54. 54. Pay Attention to Audiences<br />National Wildlife Federation<br />Forest Justice Campaign<br />Certified Wildlife Habitat Page<br />
  55. 55. Think Relationships<br />
  56. 56. Be YOURSELF! <br />
  57. 57. Great Resources <br />
  58. 58. Questions?<br />
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