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Listening and Engaging People With Social Media
 

Listening and Engaging People With Social Media

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    Listening and Engaging People With Social Media Listening and Engaging People With Social Media Presentation Transcript

    • Listening and Engaging Influencers with Social Media
      By Danielle Brigida
      National Wildlife Federation
    • Part 1: Listening
    • Main Ways to Listen Online
      Keywords
      • Your Organization Name
      • Key individuals
      • Branding mistakes
      • Program references
      Referring Traffic
      • Google Analytics
      • Omniture
      • Facebook insights
    • You Use Search All the Time
    • Just RSS Your Searches!RSS = Real Simple Syndication
    • NWF’s Social Listening Dashboard(changes all the time)
    • Research Your Audience
      • Google
      - Trends
      - Alerts
      - Reader (RSS feed)
      • Forms (survey, polls)
      • Keyword search
      • Survey/Polls
      - Surveymonkey.com
      - Polldaddy.com
    • When Building a Free Dashboard
      It’s all about the feeds…
    • is Your Friend
      Google Analytics
      Google Alerts
      Google Reader
      Google Insights
      Google Webmaster
      Step 1: Listen
    • Compare Keywords to Use http://www.google.com/insights/search/#
    • Social Sites
      • Socialmention
      • Icerocket
      • Search.Twitter
      • Blogpulse
      • Boardreadr
      • Kurrently
    • Search on Specific Sites
    • Create a “Dashboard” You’ll Actually Use
    • Brand Management: Postling.com
    • Specific Programs May Want Their Own Dashboard
    • Make Use of Your Dashboard to Watch Trends Too!
    • Share Search Feeds with Google Bundles1. Click Browse for Stuff in Google Reader 2. Drag and drop RSS Feeds
    • Twitter Listening…
    • www.prnewsonline.com
      Searching Twitter:http://search.twitter.com
    • Finding people via Twitter
      Twellow
      Wefollow
      Followerwonk
      Twitter Lists
      Friends of friends
      Search.twitter
    • www.prnewsonline.com
      Search:
      • Words
      • Location
      • Dates
      • Feelings
      • Links/RTs
    • Make Use of Saved Searches
      Search for Key Words…
      It allows you to be relevant
    • Search Shortened Linkshttp://backtweets.com
    • Find people to follow
      Twellow
      Wefollow
      Twibes
      Followerwonk
      Twitter Lists
      Friends of friends
      Search.twitter
    • Directory: We Follow
    • Monthly Top Content
    • Listen to Sharing Behaviors
    • Test and Track Results
    • Addthis Analytics
    • We Use Small Act Thrive to Track Interactions
    • PostRank Analytics
    • Small Act’s Thrive
    • Make Note of Meaningful Mentions to Revisit
    • Create Daily, Weekly or Monthly Reports
    • To Share What You Find
    • Part 2: Engaging
    • Now That you’ve listened…
      • Comment and Respond
      • Show Respect
      • Ask Questions
    • Klout
    • Pay Attention to Audiences
      National Wildlife Federation
      Forest Justice Campaign
      Certified Wildlife Habitat Page
    • Think Relationships
    • Be YOURSELF!
    • Great Resources
    • Questions?