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Listening and Engaging People With Social Media
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Listening and Engaging People With Social Media

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Transcript

  • 1. Listening and Engaging Influencers with Social Media
    By Danielle Brigida
    National Wildlife Federation
  • 2. Part 1: Listening
  • 3. Main Ways to Listen Online
    Keywords
    • Your Organization Name
    • 4. Key individuals
    • 5. Branding mistakes
    • 6. Program references
    Referring Traffic
    • Google Analytics
    • 7. Omniture
    • 8. Facebook insights
  • You Use Search All the Time
  • 9. Just RSS Your Searches!RSS = Real Simple Syndication
  • 10. NWF’s Social Listening Dashboard(changes all the time)
  • 11. Research Your Audience
    • Google
    - Trends
    - Alerts
    - Reader (RSS feed)
    • Forms (survey, polls)
    • 12. Keyword search
    • 13. Survey/Polls
    - Surveymonkey.com
    - Polldaddy.com
  • 14. When Building a Free Dashboard
    It’s all about the feeds…
  • 15. is Your Friend
    Google Analytics
    Google Alerts
    Google Reader
    Google Insights
    Google Webmaster
    Step 1: Listen
  • 16. Compare Keywords to Use http://www.google.com/insights/search/#
  • 17. Social Sites
  • Search on Specific Sites
  • 23. Create a “Dashboard” You’ll Actually Use
  • 24. Brand Management: Postling.com
  • 25. Specific Programs May Want Their Own Dashboard
  • 26. Make Use of Your Dashboard to Watch Trends Too!
  • 27. Share Search Feeds with Google Bundles1. Click Browse for Stuff in Google Reader 2. Drag and drop RSS Feeds
  • 28. Twitter Listening…
  • 29. www.prnewsonline.com
    Searching Twitter:http://search.twitter.com
  • 30. Finding people via Twitter
    Twellow
    Wefollow
    Followerwonk
    Twitter Lists
    Friends of friends
    Search.twitter
  • 31. www.prnewsonline.com
    Search:
  • Make Use of Saved Searches
    Search for Key Words…
    It allows you to be relevant
  • 36. Search Shortened Linkshttp://backtweets.com
  • 37. Find people to follow
    Twellow
    Wefollow
    Twibes
    Followerwonk
    Twitter Lists
    Friends of friends
    Search.twitter
  • 38. Directory: We Follow
  • 39. Monthly Top Content
  • 40. Listen to Sharing Behaviors
  • 41. Test and Track Results
  • 42. Addthis Analytics
  • 43.
  • 44. We Use Small Act Thrive to Track Interactions
  • 45. PostRank Analytics
  • 46. Small Act’s Thrive
  • 47. Make Note of Meaningful Mentions to Revisit
  • 48. Create Daily, Weekly or Monthly Reports
  • 49. To Share What You Find
  • 50. Part 2: Engaging
  • 51. Now That you’ve listened…
    • Comment and Respond
    • 52. Show Respect
    • 53. Ask Questions
  • Klout
  • 54. Pay Attention to Audiences
    National Wildlife Federation
    Forest Justice Campaign
    Certified Wildlife Habitat Page
  • 55. Think Relationships
  • 56. Be YOURSELF!
  • 57. Great Resources
  • 58. Questions?