Listening and Engaging People With Social Media

  • 1,181 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,181
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
13
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Listening and Engaging Influencers with Social Media
    By Danielle Brigida
    National Wildlife Federation
  • 2. Part 1: Listening
  • 3. Main Ways to Listen Online
    Keywords
    • Your Organization Name
    • 4. Key individuals
    • 5. Branding mistakes
    • 6. Program references
    Referring Traffic
    • Google Analytics
    • 7. Omniture
    • 8. Facebook insights
  • You Use Search All the Time
  • 9. Just RSS Your Searches!RSS = Real Simple Syndication
  • 10. NWF’s Social Listening Dashboard(changes all the time)
  • 11. Research Your Audience
    • Google
    - Trends
    - Alerts
    - Reader (RSS feed)
    • Forms (survey, polls)
    • 12. Keyword search
    • 13. Survey/Polls
    - Surveymonkey.com
    - Polldaddy.com
  • 14. When Building a Free Dashboard
    It’s all about the feeds…
  • 15. is Your Friend
    Google Analytics
    Google Alerts
    Google Reader
    Google Insights
    Google Webmaster
    Step 1: Listen
  • 16. Compare Keywords to Use http://www.google.com/insights/search/#
  • 17. Social Sites
  • Search on Specific Sites
  • 23. Create a “Dashboard” You’ll Actually Use
  • 24. Brand Management: Postling.com
  • 25. Specific Programs May Want Their Own Dashboard
  • 26. Make Use of Your Dashboard to Watch Trends Too!
  • 27. Share Search Feeds with Google Bundles1. Click Browse for Stuff in Google Reader 2. Drag and drop RSS Feeds
  • 28. Twitter Listening…
  • 29. www.prnewsonline.com
    Searching Twitter:http://search.twitter.com
  • 30. Finding people via Twitter
    Twellow
    Wefollow
    Followerwonk
    Twitter Lists
    Friends of friends
    Search.twitter
  • 31. www.prnewsonline.com
    Search:
  • Make Use of Saved Searches
    Search for Key Words…
    It allows you to be relevant
  • 36. Search Shortened Linkshttp://backtweets.com
  • 37. Find people to follow
    Twellow
    Wefollow
    Twibes
    Followerwonk
    Twitter Lists
    Friends of friends
    Search.twitter
  • 38. Directory: We Follow
  • 39. Monthly Top Content
  • 40. Listen to Sharing Behaviors
  • 41. Test and Track Results
  • 42. Addthis Analytics
  • 43.
  • 44. We Use Small Act Thrive to Track Interactions
  • 45. PostRank Analytics
  • 46. Small Act’s Thrive
  • 47. Make Note of Meaningful Mentions to Revisit
  • 48. Create Daily, Weekly or Monthly Reports
  • 49. To Share What You Find
  • 50. Part 2: Engaging
  • 51. Now That you’ve listened…
    • Comment and Respond
    • 52. Show Respect
    • 53. Ask Questions
  • Klout
  • 54. Pay Attention to Audiences
    National Wildlife Federation
    Forest Justice Campaign
    Certified Wildlife Habitat Page
  • 55. Think Relationships
  • 56. Be YOURSELF!
  • 57. Great Resources
  • 58. Questions?