How to be an Advocate on Facebook
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How to be an Advocate on Facebook

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    How to be an Advocate on Facebook How to be an Advocate on Facebook Presentation Transcript

    • How to be an Advocate on Facebook
      By Danielle Brigida
      National Wildlife Federation
      @NWF or @Starfocus
    • Confession: I’m a Wildlife and Technology Nerd
      Learning
      about the environment is FUN!
      National Wildlife Federation
    • National Wildlife Federation
      Traditional
      audience
      • Nonprofit conservation
      organization
      • Founded in 1936
      • Large member base
    • Quick Stats: There areOver 100,000 non-profit Pages on Facebook
    • An average user is connected to 80 community pages, groups and events
    • National Wildlife Federation on Facebook
      20+ Pages
      5+ Groups
      3 Large Causes
    • Use Powerful Imagery and Ask Questions
    • Use Custom Audiences
    • Causes on Facebook
    • Online Petitions
      Free
      Change.org
      Act.ly
      Care2
      Causes
      Facebook
      Cost
      Change.org
      Care2
      Democracy in Action
      Convio
    • Make Sharing Easy
    • Think of ways to make your job easier!
    • Add Actions to Any Content You Create
    • Find Ways to Share Your Events
      Facebook Events
      Evite.com
      Plancast
      Yelp
      Meetup
      Naturefind
      Gowalla
    • Search Keywords on…
      • Google Alerts
      • Socialmention
      • Icerocket
      • Blogpulse
      • Boardreadr
      • Kurrently
    • Develop Your Community and Establish Credibility
    • Use Facebook as your page…
      Comment on other pages and photos
      Respond to other comments
    • Nonprofit Resources
    • Questions?
      Danielle Brigida
      brigidad@nwf.org
      www.twitter.com/starfocus
      National Wildlife Federation
      www.twitter.com/nwf
      www.facebook.com/nationalwildlife
      www.nwf.org/socialmedia