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Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
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Facebook, Twitter, Google+ and Linkedin

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  • 1. Facebook, Twitter, Linkedin and Google+ Overview By Danielle Brigida National Wildlife Federation @Starfocus or brigidad@nwf.org
  • 2. Confession:I’m a Wildlife and Technology Geek Learning about the environment is FUN!
  • 3. We’ll Cover…
  • 4. There are over 100,000non-profit pages on Facebook
  • 5. An average user is connected to 80community pages, groups and events
  • 6. Page, Group, Profile
  • 7. Understanding Terminology• Status – Update your friends with links, photos, or info• Admin – Person who runs a page or group.• Wall – Public messaging on your profile• News Feed – Where you can view friend/page updates• Insights – Facebook page analytics• Tagging – Type the "@" symbol. Select the friend, page, event, group or app you want to tag from the drop-down menu.
  • 8. Facebook Page• Must have an official rep as an admin• Communicates broadly (comments, posts)• Posts and pages are available to everyone• Anyone can “Like” your page• Admins post under the page name• Tabs and Insights are available
  • 9. Facebook Group• Closed space for small groups• Offers more privacy settings and options• Members must be approved or added by other members• They are notified by default• Collaborate through chats, photo albums, docs and group events• No insights or tabs available
  • 10. Use Custom Audiences
  • 11. Use Powerful Imagery and Ask Questions
  • 12. Use Facebook as your page…• Comment on other pages and photos• Respond to other comments
  • 13. (Wherever You Send Them) Make Sharing Easy
  • 14. Explore Causes on Facebook
  • 15. Be Yourself
  • 16. Create a Welcome Page with iframes http://bit.ly/iFrameTabs
  • 17. Facebook Ads• Brand Awareness• Drive offsite Traffic• Education/outreach• Relevant/Crisis Specific Ads• Fan/engagement increase http://nonprofitorgs.wordpress.com/2010/02/09/an-experiment-with-facebook-advertsing-for-nonprofit-organizations/
  • 18. Understanding Facebook Insights
  • 19. What these numbers mean…• These stats are not real time (day lapse)• Hover over the question marks for more info• They span a week of data
  • 20. Breakdown• Fans <- Who your fans are• Reach <- Your total reach (through fans)• Who’s talking about this...
  • 21. Watch John Haydon’s Videohttp://www.johnhaydon.com/2011/10/how- use-facebook-insights-video-tutorial/
  • 22. What is Twitter?
  • 23. Build Out Your Profile
  • 24. Start with the Basics:http://search.twitter.com www.prnewsonline.com
  • 25. Make Use of Saved SearchesSearch for Key Words… It allows you to be relevant
  • 26. Find people to follow• Twellow• Wefollow• Twibes• Followerwonk• Twitter Lists• Friends of friends• Search.twitter
  • 27. Twitter Management Tools• Cotweet• Tweetdeck• Hootsuite• Seesmic• Echofon• Snitter• Twitteriffic• Twhirl
  • 28. Create a Twitter Petition
  • 29. Track Tweet Reactionswww.topsy.com and www.bit.ly
  • 30. Other Free Measurement Tools • Tweetscan • Twilert • Twitstat • Klout • TweetBeep • Twittergrader • Tweetmeme • Twinfluence • TwitScoop • Tweet Cloud And Hundreds More…
  • 31. What you need to know about Google+
  • 32. Your Profile
  • 33. Creating a Business Page for Your Organization http://bit.ly/th2stE
  • 34. Circles
  • 35. Your Stream
  • 36. Google+ Hangouts
  • 37. My questions:• How will search results be impacted by your social interactions?• How will Google+ integrate with other products…
  • 38. MAKING THE MOST OUT OF LINKEDIN
  • 39. Build Out Your Personal Profile• Add a picture• Update your work section• Upload your existing contacts• Personalize your Linkedin URL• Use keywords that accurately describe you• Let other’s find you• Add and recommend people you meet• Post your skills and volunteer experience
  • 40. Join Your Company Page
  • 41. Build Out Your Company Page
  • 42. Check Out Your Page Analytics
  • 43. Add Your Events
  • 44. Join GroupsThey Increase Your Network
  • 45. Keep Track of Careers• Former Staff• Donors• Volunteers and Supporters
  • 46. Inmaps.linkedinlabs.com Explore Your Network
  • 47. Tips for Maintaining a Group• Don’t over post• Be relevant• Answer and ask questions• Moderate comments and spam
  • 48. Nonprofit Resources
  • 49. Questions?

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