Proving the Value of Facebook
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Proving the Value of Facebook






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  • Here’s an example of NWF’s quarterly report that talks about some of the most successful blog posts. By comparing long term trends we can make educated guesses about the content that works.

Proving the Value of Facebook Presentation Transcript

  • 1. What’s New? • Hashtags • New Insights • Social Graphs • Mobile Views • Photo Comments
  • 2. We Remember To… • Listen and set goals • Focus on audience • Be relevant • Track and analyze • Learn and adapt
  • 3. We Work to Create Content for Every Channel * We optimize content with donation asks, but never ask for it directly unless it’s an emergency!
  • 4. We Cater to Passion and Audience
  • 5. We Do NOT Just “Push it Out”
  • 6. Our Techniques Grow and Adapt
  • 7. The Reality of Facebook • Difficult to foster community • Challenging to connect with individuals • Few people interact with brands • Low response to advertisements
  • 8. Measuring Facebook: It’s about more than likes
  • 9. Tips for Effective Facebook Posts • Use photos • Ask questions • Experiment! • Think bigger picture • Link where applicable • Create photo albums
  • 10. Empower Your Community • Use social media to listen • Be consistent and form relationships • Ask questions • Find ways to give your supporters a voice
  • 11. Be a Reliable Resource
  • 12. Listen, Communicate, Create, Track Time on Social Media Listening Communicating Creating/Experimenting Tracking 30% 30% 25% 15%
  • 13. Common Response to Social Measurement
  • 14. Create Reports with Actionable Data
  • 15. Use Web Analytics To: • Know your referring traffic from social • Top content (site sections/overall) • See earned social traffic • Identify influential websites • See timing and content trends • Compare web and social audiences
  • 16. Learn Your Top Fans
  • 17. Invest in Relationships Too! Group we created has 20 mothers blogging to get kids outside Grace raised $1,400 for wildlife. We met her mom on Twitter.
  • 18. Collect Qualitative Data
  • 19. Things to Consider • Users reach about 61% of their friends each month • Not everyone likes brand pages • 73% of users will “unlike” you for: – Posting too frequently – When they stop liking your product – Bad customer experience
  • 20. Follow Helpful Resources