Exploring the Social Media Habitat (For NWF Affiliates)

Exploring the Social Media Habitat A presentation for NWF’s fantastic Affiliates By Danielle Brigida Social Media Outreach Coordinator National Wildlife Federation

Why Did We Originally Try Out Social Media? • Messages to share • Looking to connect with people where they are • Wanted to have a presence

Mixx Be Present Twitter Facebook Change.org MySpace

Exploring a Social Network:

The Audience The fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month.

Personal or Organizational?

Groups vs. Pages

Most Important: Be Yourself Promote your organization when you want to, but as a real person sharing an interesting link or story.

Cross-Post on Our Sites

More With • Create Events • Communicate with Colleagues • Join Like-minded Groups • Cross-promote Opportunities Freedigitalphotos.net Grow Your Presence!

Get to know a Microblogging Site:

What Does @NWF Tweet? • New Blog Entries • Random Facts • Breaking News • Program Info • Timely Events • Retweet • Reply to People

Communicating With People @username

Direct Messaging (DM) People on Twitter

Retweet (RT @username) What You Like

Hashtags or #yourterm

NWF Programs on Twitter WildlifeAction @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction

NWF Staff on Twitter Danielle Brigida @starfocus and @nwf Kristin Johnson @ksuzj and @nwf Anne Keisman @keisman and @greenhour Robin Broitman @rgbroitman David Mizejewski @Dmizejewski Jessica Jones @wildlife_watch Jan Nelsen @climateclass Libby Schleichert @EpSchleichert Jennifer Janssen @Juniperforest Ashleigh Poff @ashpoff Jen Fournelle @JenFour Dominique Burgunder-Johnson @dejae Christine Dorsey @christinenwf Jaime Matyas @ecosoccermom Rachel Faulkner @KisatchiePine Christy Leckburg @sunriseave Julia Marden @wildlifeaction Xarissa Holdaway @campusecology

Get to Know a Multimedia Sharing Site:

Engaging People With Users (Amateur and Pro) Can Upload Photos to their account and add them to groups. Discussion Boards Connection to NWF

Social Media = Listening Mike Bailey-Gates, Flickr

How to Listen: Search News Search Blogs Search Social Sites

is Your Friend • Google Analytics • Google Alerts • Google Reader Step 1: Listen

Analytics Pay Attention to Traffic Sources

Alerts Set up an alert for your topic Step 1: Listen

Reader Set up an RSS Reader

National Wildlife™ RSS Feed

Social Media Tracking Google Alerts RSS Readers -Bloglines Blog Searches -Google Reader Detail Searches -Technorati -Feedreader -Summize.com -Ice Rocket -Wordpress -Boardreader -Del.icio.us

Learn From Everything

Prairie Rivers Network

North Carolina Wildlife Federation

Groups and Chapters

Planning and Conservation League

Be Strategic With Your Time 9:00 – 9:15 for Outreach 10:00-10:30 for Twitter 11:00 – 11:45 for Facebook

Give People a Chance to Find You • Wikipedia Page • Linkedin Page • Flickr Group • Stumbleupon

What We Found… • Connection to audiences old and new • Listening tool • Instant focus group • Marketing tool • Sharing resources • Partnerships • Improves communication • Instantly mobilize your audience

Questions? Danielle Brigida 703-438-6534 brigidad@nwf.org http://www.twitter.com/starfocus

Exploring the Social Media Habitat (For NWF Affiliates)

by Danielle Brigida

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