DCSWA 2012 Professional Development Day

Photo by Barbara FlemingDanielle Brigida 10 Tips to Successfully@starfocus Reaching Your Audience on Social Media

An average user is connected to 80community pages, groups and events

Who Needs An Overview?• Twitter• Facebook• Linkedin• Flickr• Youtube• Google+• Pinterest• Stumbleupon• Blogging Platform

Social Media Objectives• Research and Learning• Building Relationships• Improving Reputation• Content Generation• Issues Awareness• Driving Traffic• Actions Taken• Fundraising

Questions for you:When has social media pleasantly surprised you?When has social media let you down?

Things to Consider… Photo by Donna Carr

People are talking.

How are youlistening?Search Keywords • Organization’s Name • Key individuals • Branding mistakes • Program referencesReferring Traffic • Google Analytics • Facebook insights

You Use Search All the Time

Just RSS Your Searches!RSS = Real Simple Syndication

NWF’s Social Listening Dashboard (changes all the time)

Real-time Tracking

1. Research Social Media Sites• Blogs – Blogpulse – Icerocket – Google Blog Search – Technorati• Facebook/Twitter – Search.twitter – Social Mention – Kurrently – Boardreader – Addictomatic

Share Search Feeds withGoogle Bundles1. Click Browse for Stuff in Google Reader 2. Drag and drop RSS Feeds

Make Note of Meaningful Mentions to Revisit

Now That you’ve listened…•Comment and Respond•Show Respect•Ask Questions•Offer Value

2. Build Out Profiles: Find Your Niche

3. Use Powerful Imagery

4. Make it Easy to Share Your Content

5. (When Possible) Make it Fun!

6. Be a Reliable Resource

7. Hone Your Maintenance and OutreachOrganize Friends, Followers and Fans

8. Make Sure People Can Find You… http://wefollow.com/ http://twellow.com

9. Keep Track of Interactions

10. Experiment with New Sites Google+ Hangouts

Circles

Linkedin: Keep Track of Careers

Inmaps.linkedinlabs.com Explore Your Network

Make These Tools Work For You www.nwf.org/foursquare

Listen, Communicate, Create, Track Time on Social Media 15% 30% Listening Communicating 25% Creating/Experimenting Tracking 30%

Be Reciprocal!(Mutualistic and Symbiotic) Photo by James Jordan, Flickr

Follow Helpful Resources http://www.Bethkanter.org http://www.mashable.com http://www.socialbrite.org/ http://www.johnhaydon.com/

Questions?Danielle BrigidaNational Wildlife Federation@starfocusbrigidad@nwf.orgNetnaturalist.com Judy N, Flickr

DCSWA 2012 Professional Development Day

by Danielle Brigida

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