Cultivating Millennial Donors
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Cultivating Millennial Donors

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How to cultivate Millennial donors? I've decided to talk about a few key topics on how you can engage millennials and earn their loyalty.

How to cultivate Millennial donors? I've decided to talk about a few key topics on how you can engage millennials and earn their loyalty.

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Cultivating Millennial Donors Presentation Transcript

  • 1. Cultivating Millennial Donors
    • Danielle Brigida Associate Operations Coordinator National Wildlife Federation [email_address]
  • 2. Cultivating Millennial Donors
      • Understanding the generation
      • Learning what motivates them to action
      • Exploring ways to earn their loyalty
  • 3. (Generation Y) Born around 1982 - 1994 Understanding Millennials
  • 4. Only A Click Away morguefile
  • 5. Socially Connected Freedigitalphotos.net
  • 6. Love a Challenge Freedigitalphotos.net
  • 7. Cultivating Millennial Donors
      • Understanding the generation
          • Techno savvy
          • Socially connected
          • Believe they can change the world; love a challenge
      • Learning what motivates them to action
      • Exploring ways to earn their loyalty
  • 8. Emotional Connection iStock photos
  • 9. Authentic Message
  • 10. Involve Friends
  • 11. Cultivating Millennial Donors
    • Understanding the generation
    • Learning what motivates them to action
      • Emotional connection
      • Authentic message
      • Involve friends
    • Exploring ways to earn their loyalty
  • 12. Go Where They Are Freedigitalphotos.net Off to update our baahlog!
  • 13. Respect Them
  • 14. Creating Campaigns
    • Keep in mind they like physical activity! Like volunteering, walks, runs, and hikes.
    • Use online as a way to spread the message of your campaign. Make sure there is a team-building component. (ie. Sharing information, rallying etc)
    • Be Authentic – They will sniff out marketing ploys
    Freedigitalphotos.net
  • 15. Why We Want Them “ They combine the teamwork ethic of the Boomers with the can-do attitude of the Veterans and the technological savvy of the Xers. At first glance, and even at second glance, Generation Y may be the ideal workforce—and ideal citizens. ” — Ron Zemke, Claire Raines and Bob Filipczak from “ Generations at Work.”
  • 16. Cultivating Millennial Donors
    • Understand the generation
      • Techno savvy
      • Socially connected
      • Believe they can change the world; love a challenge
    • What motivates them to action
      • Emotional connection
      • Authentic message
      • Involve friends
    • Ways to earn their loyalty
      • Go where they are
      • Respect them
      • Create campaigns that engage them
  • 17. Resources
    • “ Who Are the Millenials?” – Deloitte survey report (PDF)
    • “ Recruiting Gen Y: The importance of corporate social engagement in attracting top young talent” By: Shannon Bond
    • Photos: iStock, Flickr, Morguefile and Freedigitalphotos.net