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Cultivating Millennial Donors

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How to cultivate Millennial donors? I've decided to talk about a few key topics on how you can engage millennials and earn their loyalty.

How to cultivate Millennial donors? I've decided to talk about a few key topics on how you can engage millennials and earn their loyalty.

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  • Transcript

    • 1. Cultivating Millennial Donors
      • Danielle Brigida Associate Operations Coordinator National Wildlife Federation [email_address]
    • 2. Cultivating Millennial Donors
        • Understanding the generation
        • Learning what motivates them to action
        • Exploring ways to earn their loyalty
    • 3. (Generation Y) Born around 1982 - 1994 Understanding Millennials
    • 4. Only A Click Away morguefile
    • 5. Socially Connected Freedigitalphotos.net
    • 6. Love a Challenge Freedigitalphotos.net
    • 7. Cultivating Millennial Donors
        • Understanding the generation
            • Techno savvy
            • Socially connected
            • Believe they can change the world; love a challenge
        • Learning what motivates them to action
        • Exploring ways to earn their loyalty
    • 8. Emotional Connection iStock photos
    • 9. Authentic Message
    • 10. Involve Friends
    • 11. Cultivating Millennial Donors
      • Understanding the generation
      • Learning what motivates them to action
        • Emotional connection
        • Authentic message
        • Involve friends
      • Exploring ways to earn their loyalty
    • 12. Go Where They Are Freedigitalphotos.net Off to update our baahlog!
    • 13. Respect Them
    • 14. Creating Campaigns
      • Keep in mind they like physical activity! Like volunteering, walks, runs, and hikes.
      • Use online as a way to spread the message of your campaign. Make sure there is a team-building component. (ie. Sharing information, rallying etc)
      • Be Authentic – They will sniff out marketing ploys
      Freedigitalphotos.net
    • 15. Why We Want Them “ They combine the teamwork ethic of the Boomers with the can-do attitude of the Veterans and the technological savvy of the Xers. At first glance, and even at second glance, Generation Y may be the ideal workforce—and ideal citizens. ” — Ron Zemke, Claire Raines and Bob Filipczak from “ Generations at Work.”
    • 16. Cultivating Millennial Donors
      • Understand the generation
        • Techno savvy
        • Socially connected
        • Believe they can change the world; love a challenge
      • What motivates them to action
        • Emotional connection
        • Authentic message
        • Involve friends
      • Ways to earn their loyalty
        • Go where they are
        • Respect them
        • Create campaigns that engage them
    • 17. Resources
      • “ Who Are the Millenials?” – Deloitte survey report (PDF)
      • “ Recruiting Gen Y: The importance of corporate social engagement in attracting top young talent” By: Shannon Bond
      • Photos: iStock, Flickr, Morguefile and Freedigitalphotos.net

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