Cultivating Millennial Donors Danielle Brigida Associate Operations Coordinator National Wildlife Federation [email_address]

Danielle Brigida Associate Operations Coordinator National Wildlife Federation [email_address]

Cultivating Millennial Donors Understanding the generation Learning what motivates them to action Exploring ways to earn their loyalty

Understanding the generation

Learning what motivates them to action

Exploring ways to earn their loyalty

(Generation Y) Born around 1982 - 1994 Understanding Millennials

Only A Click Away morguefile

Socially Connected Freedigitalphotos.net

Love a Challenge Freedigitalphotos.net

Cultivating Millennial Donors Understanding the generation Techno savvy Socially connected Believe they can change the world; love a challenge Learning what motivates them to action Exploring ways to earn their loyalty

Understanding the generation

Techno savvy

Socially connected

Believe they can change the world; love a challenge

Learning what motivates them to action

Exploring ways to earn their loyalty

Emotional Connection iStock photos

Authentic Message

Involve Friends

Cultivating Millennial Donors Understanding the generation Learning what motivates them to action Emotional connection Authentic message Involve friends Exploring ways to earn their loyalty

Understanding the generation

Learning what motivates them to action

Emotional connection

Authentic message

Involve friends

Exploring ways to earn their loyalty

Go Where They Are Freedigitalphotos.net Off to update our baahlog!

Respect Them

Creating Campaigns Keep in mind they like physical activity! Like volunteering, walks, runs, and hikes. Use online as a way to spread the message of your campaign. Make sure there is a team-building component. (ie. Sharing information, rallying etc) Be Authentic – They will sniff out marketing ploys Freedigitalphotos.net

Keep in mind they like physical activity! Like volunteering, walks, runs, and hikes.

Use online as a way to spread the message of your campaign. Make sure there is a team-building component. (ie. Sharing information, rallying etc)

Be Authentic – They will sniff out marketing ploys

Why We Want Them “ They combine the teamwork ethic of the Boomers with the can-do attitude of the Veterans and the technological savvy of the Xers. At first glance, and even at second glance, Generation Y may be the ideal workforce—and ideal citizens. ” — Ron Zemke, Claire Raines and Bob Filipczak from “ Generations at Work.”

Cultivating Millennial Donors Understand the generation Techno savvy Socially connected Believe they can change the world; love a challenge What motivates them to action Emotional connection Authentic message Involve friends Ways to earn their loyalty Go where they are Respect them Create campaigns that engage them

Understand the generation

Techno savvy

Socially connected

Believe they can change the world; love a challenge

What motivates them to action

Emotional connection

Authentic message

Involve friends

Ways to earn their loyalty

Go where they are

Respect them

Create campaigns that engage them

Resources “ Who Are the Millenials?” – Deloitte survey report (PDF) “ Recruiting Gen Y: The importance of corporate social engagement in attracting top young talent” By: Shannon Bond Photos: iStock, Flickr, Morguefile and Freedigitalphotos.net

“ Who Are the Millenials?” – Deloitte survey report (PDF)

“ Recruiting Gen Y: The importance of corporate social engagement in attracting top young talent” By: Shannon Bond

Photos: iStock, Flickr, Morguefile and Freedigitalphotos.net