Cultivating  Millennial Donors <ul><li>Danielle Brigida Associate Operations Coordinator National Wildlife Federation [ema...
Cultivating Millennial Donors <ul><ul><li>Understanding the generation </li></ul></ul><ul><ul><li>Learning what motivates ...
(Generation  Y)   Born around  1982 - 1994 Understanding Millennials
Only A Click Away morguefile
Socially Connected Freedigitalphotos.net
Love a Challenge Freedigitalphotos.net
Cultivating Millennial Donors <ul><ul><li>Understanding the generation </li></ul></ul><ul><ul><ul><ul><li>Techno savvy </l...
Emotional Connection iStock photos
Authentic Message
Involve Friends
Cultivating Millennial Donors <ul><li>Understanding the generation </li></ul><ul><li>Learning what motivates them to actio...
Go Where They Are Freedigitalphotos.net Off to  update our baahlog!
Respect Them
Creating Campaigns <ul><li>Keep in mind they like physical activity! Like volunteering, walks, runs, and hikes. </li></ul>...
Why We Want Them “ They combine the teamwork ethic of the Boomers  with the can-do attitude of the Veterans and the  techn...
Cultivating Millennial Donors <ul><li>Understand the generation </li></ul><ul><ul><li>Techno savvy </li></ul></ul><ul><ul>...
Resources <ul><li>“ Who Are the Millenials?” – Deloitte survey report (PDF) </li></ul><ul><li>“ Recruiting Gen Y: The impo...
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Cultivating Millennial Donors

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How to cultivate Millennial donors? I've decided to talk about a few key topics on how you can engage millennials and earn their loyalty.

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  • Cultivating Millennial Donors

    1. 1. Cultivating Millennial Donors <ul><li>Danielle Brigida Associate Operations Coordinator National Wildlife Federation [email_address] </li></ul>
    2. 2. Cultivating Millennial Donors <ul><ul><li>Understanding the generation </li></ul></ul><ul><ul><li>Learning what motivates them to action </li></ul></ul><ul><ul><li>Exploring ways to earn their loyalty </li></ul></ul>
    3. 3. (Generation Y) Born around 1982 - 1994 Understanding Millennials
    4. 4. Only A Click Away morguefile
    5. 5. Socially Connected Freedigitalphotos.net
    6. 6. Love a Challenge Freedigitalphotos.net
    7. 7. Cultivating Millennial Donors <ul><ul><li>Understanding the generation </li></ul></ul><ul><ul><ul><ul><li>Techno savvy </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Socially connected </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Believe they can change the world; love a challenge </li></ul></ul></ul></ul><ul><ul><li>Learning what motivates them to action </li></ul></ul><ul><ul><li>Exploring ways to earn their loyalty </li></ul></ul>
    8. 8. Emotional Connection iStock photos
    9. 9. Authentic Message
    10. 10. Involve Friends
    11. 11. Cultivating Millennial Donors <ul><li>Understanding the generation </li></ul><ul><li>Learning what motivates them to action </li></ul><ul><ul><li>Emotional connection </li></ul></ul><ul><ul><li>Authentic message </li></ul></ul><ul><ul><li>Involve friends </li></ul></ul><ul><li>Exploring ways to earn their loyalty </li></ul>
    12. 12. Go Where They Are Freedigitalphotos.net Off to update our baahlog!
    13. 13. Respect Them
    14. 14. Creating Campaigns <ul><li>Keep in mind they like physical activity! Like volunteering, walks, runs, and hikes. </li></ul><ul><li>Use online as a way to spread the message of your campaign. Make sure there is a team-building component. (ie. Sharing information, rallying etc) </li></ul><ul><li>Be Authentic – They will sniff out marketing ploys </li></ul>Freedigitalphotos.net
    15. 15. Why We Want Them “ They combine the teamwork ethic of the Boomers with the can-do attitude of the Veterans and the technological savvy of the Xers. At first glance, and even at second glance, Generation Y may be the ideal workforce—and ideal citizens. ” — Ron Zemke, Claire Raines and Bob Filipczak from “ Generations at Work.”
    16. 16. Cultivating Millennial Donors <ul><li>Understand the generation </li></ul><ul><ul><li>Techno savvy </li></ul></ul><ul><ul><li>Socially connected </li></ul></ul><ul><ul><li>Believe they can change the world; love a challenge </li></ul></ul><ul><li>What motivates them to action </li></ul><ul><ul><li>Emotional connection </li></ul></ul><ul><ul><li>Authentic message </li></ul></ul><ul><ul><li>Involve friends </li></ul></ul><ul><li>Ways to earn their loyalty </li></ul><ul><ul><li>Go where they are </li></ul></ul><ul><ul><li>Respect them </li></ul></ul><ul><ul><li>Create campaigns that engage them </li></ul></ul>
    17. 17. Resources <ul><li>“ Who Are the Millenials?” – Deloitte survey report (PDF) </li></ul><ul><li>“ Recruiting Gen Y: The importance of corporate social engagement in attracting top young talent” By: Shannon Bond </li></ul><ul><li>Photos: iStock, Flickr, Morguefile and Freedigitalphotos.net </li></ul>
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