Confessions of a Social Media Campaigner

Confessions of a Social Media Addict Danielle Brigida [email_address] www.twitter.com/starfocus www.twitter.com/nwf

I’m not really a campaigner.
I don’t have a budget.

I’m more of an internal consultant…
Programs come to me to get their messages heard.
I don’t normally have a say in how the programs are designed.
I help them find the best avenues for their goals.

Example #1: Green Hour Helping parents and caretakers get their kids outdoors and connected to nature.

Goals: Increase Reach and Double Traffic Numbers
Posted comments to blogs
Started using Stumbleupon.com
Actively engaged Twitter community
Submitted content to Kirtsy.com

Successes
Doubled traffic - from 8,000 to 16,000 pvs.
Doubled email newsletter list from 2,500 to more than 5,000 (with 35% open rate).
Established relationships with influential “mommy bloggers.”

Why did this succeed?
Took advantage of how social media allows you to target your marketing and pursue niche audiences.
We were campaigning about something we already had a bit of street cred in (connecting kids to nature).
We had realistic goals.

Example #2: Irreplaceable: Wildlife in a Warming World

Goal: Increase Search Engine Ranking
Increased inbound links with social news sites ( Digg.com , Reddit.com )
Used StumbleUpon.com to drive more traffic to the site.
Blogged about the site on external blogs : The Daily Green and Green Upgrader.
Started a Twitter account to tweet about events, animal facts, etc.

For low cost…

Inbound links are great for search engine optimization

Example #3: Danielle’s Good Neighborhood

Why did this fail?
Lack of program support.
Program itself wasn’t entirely successful, even with traditional audiences.

Failing can be the best lesson!

Takeaways
Do as much as you can with what you have
Be ready to spend time
Learn from “failures”

Questions? Danielle Brigida [email_address] www.twitter.com/starfocus www.twitter.com/nwf

Confessions of a Social Media Campaigner

by Danielle Brigida on Jun 02, 2009

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