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Influencers, Advocates and Hidden VIPs
 

Influencers, Advocates and Hidden VIPs

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From listening to engaging, it's all about treating everyone like an influencer and determining who are subject matter experts that want to work with you.

From listening to engaging, it's all about treating everyone like an influencer and determining who are subject matter experts that want to work with you.

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    Influencers, Advocates and Hidden VIPs Influencers, Advocates and Hidden VIPs Presentation Transcript

    • Danielle Brigida|@starfocus Influencers, Advocates, and Hidden VIPs
    • Confession: I’m a Wildlife and Technology Geek Learning about the environment is FUN! #confabnp @starfocus
    • • Supporters and Donors • Other Nonprofits • Foundations • Industry Leaders • The Board • Staff • Senior Leadership #confabnp @starfocus
    • Let’s Start By Categorizing People
    • http://bit.ly/npoSocialArchetype Standard Consumers
    • http://bit.ly/npoSocialArchetype Multichannel Consumers
    • http://bit.ly/npoSocialArchetype Engagers
    • Key Influencers http://bit.ly/npoSocialArchetype
    • It’s Our Job to Notice the Forest AND Observe the Details: Play with Opportunities#confabnp @starfocus
    • Listen and Observe Actions • Supporters and Donors • Other Nonprofits • Foundations • Industry Leaders • The Board • Staff • Senior Leadership
    • Community, Network, and Crowd
    • Start With Your Community: Know Your Most Active Social Supporters #confabnp @starfocus
    • Research Those Who Already Love Your Cause #confabnp @starfocus
    • Tons of Places to Listen on Social • Content – Icerocket – Google Blog Search – Buzzumo – Tumblr • Facebook/Twitter – Search.twitter – SocialMention – Mention.net – Boardreader – Social Analytics
    • RSS Your Search Results #confabnp @starfocus
    • Organize with TagsFeedly.com #confabnp @starfocus
    • Manage Social Connections With Lists
    • Help Keep Track of Meaningful Interactions #confabnp @starfocus
    • Empower Staff on Social Media to Grow Your Community
    • • Comment on posts and mentions • Track mentions • Send updates to other staff • Be willing to be engaged and informed by your audience Act on What You Find
    • Create Content that Fosters Connections and Relationships
    • Engage Your Community and Advocates #confabnp @starfocus
    • Measure the Impact: Collect Qualitative Data • Set up outreach goals and track their value • Correct misinformation, Assist with Issues • Notable mentions and behavior change • Make note of content created
    • Questions?