Influencers, Advocates and Hidden VIPs

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From listening to engaging, it's all about treating everyone like an influencer and determining who are subject matter experts that want to work with you.

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Influencers, Advocates and Hidden VIPs

  1. 1. Danielle Brigida|@starfocus Influencers, Advocates, and Hidden VIPs
  2. 2. Confession: I’m a Wildlife and Technology Geek Learning about the environment is FUN! #confabnp @starfocus
  3. 3. • Supporters and Donors • Other Nonprofits • Foundations • Industry Leaders • The Board • Staff • Senior Leadership #confabnp @starfocus
  4. 4. Let’s Start By Categorizing People
  5. 5. http://bit.ly/npoSocialArchetype Standard Consumers
  6. 6. http://bit.ly/npoSocialArchetype Multichannel Consumers
  7. 7. http://bit.ly/npoSocialArchetype Engagers
  8. 8. Key Influencers http://bit.ly/npoSocialArchetype
  9. 9. It’s Our Job to Notice the Forest AND Observe the Details: Play with Opportunities#confabnp @starfocus
  10. 10. Listen and Observe Actions • Supporters and Donors • Other Nonprofits • Foundations • Industry Leaders • The Board • Staff • Senior Leadership
  11. 11. Community, Network, and Crowd
  12. 12. Start With Your Community: Know Your Most Active Social Supporters #confabnp @starfocus
  13. 13. Research Those Who Already Love Your Cause #confabnp @starfocus
  14. 14. Tons of Places to Listen on Social • Content – Icerocket – Google Blog Search – Buzzumo – Tumblr • Facebook/Twitter – Search.twitter – SocialMention – Mention.net – Boardreader – Social Analytics
  15. 15. RSS Your Search Results #confabnp @starfocus
  16. 16. Organize with TagsFeedly.com #confabnp @starfocus
  17. 17. Manage Social Connections With Lists
  18. 18. Help Keep Track of Meaningful Interactions #confabnp @starfocus
  19. 19. Empower Staff on Social Media to Grow Your Community
  20. 20. • Comment on posts and mentions • Track mentions • Send updates to other staff • Be willing to be engaged and informed by your audience Act on What You Find
  21. 21. Create Content that Fosters Connections and Relationships
  22. 22. Engage Your Community and Advocates #confabnp @starfocus
  23. 23. Measure the Impact: Collect Qualitative Data • Set up outreach goals and track their value • Correct misinformation, Assist with Issues • Notable mentions and behavior change • Make note of content created
  24. 24. Questions?

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