Bringing Social Media and Wildlife Together

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NWF's social media strategy came about very organically but works to help all NWF programs and goals. By empowering programs to start their own social media our presences communicate directly with their desired audience and we give each person a more authentic experience.

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Bringing Social Media and Wildlife Together

  1. 1. Bringing Social Media and Wildlife Together Danielle Brigida [email_address] @starfocus @NWF How the National Wildlife Federation developed its social media strategy.
  2. 2. Be Present facebook Facebook Mixx Causes Change.org
  3. 3. Brand Your Organization VS.
  4. 4. Where to Begin? <ul><li>Know Your Audience </li></ul><ul><li>Know Your Priorities </li></ul><ul><li>Manage Expectations </li></ul>
  5. 5. Know Your Priorities
  6. 6. NWF Programs on Twitter @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea @forestjustice @akglobalwarming @nwfpacific @mountainaura WildlifeAction
  7. 7. People share their wildlife sightings
  8. 8. We Use “Listening” Tools
  9. 9. Participate … and learned what people liked. WILDLIFE
  10. 10. Working Together Made It Possible to Integrate Twitter Twitter Feed On Our Website!
  11. 11. Enrich Programs w/ Social Media WildObs iPhone App allows people to record wildlife observations on their phone, shows on a map on NWF.org
  12. 12. Study and Test <ul><li>Messaging </li></ul><ul><li>Content </li></ul><ul><li>Platforms </li></ul>
  13. 13. Mix Up Platforms
  14. 14. Improve Internal Communications
  15. 15. Remember What You Learn Originally uploaded to Flickr by Gutter
  16. 16. So That Next Time...
  17. 17. You Can Apply What You Learn! #speciesday
  18. 18. Questions? <ul><li>Danielle Brigida </li></ul><ul><li>[email_address] </li></ul><ul><li>www.twitter.com/starfocus </li></ul><ul><li>www.twitter.com/nwf </li></ul><ul><li>www.facebook.com/nationalwildlife </li></ul>

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