Bringing Social Media and Wildlife Together
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Bringing Social Media and Wildlife Together

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NWF's social media strategy came about very organically but works to help all NWF programs and goals. By empowering programs to start their own social media our presences communicate directly with ...

NWF's social media strategy came about very organically but works to help all NWF programs and goals. By empowering programs to start their own social media our presences communicate directly with their desired audience and we give each person a more authentic experience.

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Bringing Social Media and Wildlife Together Bringing Social Media and Wildlife Together Presentation Transcript

  • Bringing Social Media and Wildlife Together Danielle Brigida [email_address] @starfocus @NWF How the National Wildlife Federation developed its social media strategy.
  • Be Present facebook Facebook Mixx Causes Change.org
  • Brand Your Organization VS. View slide
  • Where to Begin?
    • Know Your Audience
    • Know Your Priorities
    • Manage Expectations
    View slide
  • Know Your Priorities
  • NWF Programs on Twitter @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea @forestjustice @akglobalwarming @nwfpacific @mountainaura WildlifeAction
  • People share their wildlife sightings
  • We Use “Listening” Tools
  • Participate … and learned what people liked. WILDLIFE
  • Working Together Made It Possible to Integrate Twitter Twitter Feed On Our Website!
  • Enrich Programs w/ Social Media WildObs iPhone App allows people to record wildlife observations on their phone, shows on a map on NWF.org
  • Study and Test
    • Messaging
    • Content
    • Platforms
  • Mix Up Platforms
  • Improve Internal Communications
  • Remember What You Learn Originally uploaded to Flickr by Gutter
  • So That Next Time...
  • You Can Apply What You Learn! #speciesday
  • Questions?
    • Danielle Brigida
    • [email_address]
    • www.twitter.com/starfocus
    • www.twitter.com/nwf
    • www.facebook.com/nationalwildlife