Bringing Social Media and Wildlife Together Danielle Brigida [email_address] @starfocus @NWF How the National Wildlife Federation developed its social media strategy.

Be Present facebook Facebook Mixx Causes Change.org

Brand Your Organization VS.

Where to Begin? Know Your Audience Know Your Priorities Manage Expectations

Know Your Audience

Know Your Priorities

Manage Expectations

Know Your Priorities

NWF Programs on Twitter @NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea @forestjustice @akglobalwarming @nwfpacific @mountainaura WildlifeAction

People share their wildlife sightings

We Use “Listening” Tools

Participate … and learned what people liked. WILDLIFE

Working Together Made It Possible to Integrate Twitter Twitter Feed On Our Website!

Enrich Programs w/ Social Media WildObs iPhone App allows people to record wildlife observations on their phone, shows on a map on NWF.org

Study and Test Messaging Content Platforms

Messaging

Content

Platforms

Mix Up Platforms

Improve Internal Communications

Remember What You Learn Originally uploaded to Flickr by Gutter

So That Next Time...

You Can Apply What You Learn! #speciesday

Questions? Danielle Brigida [email_address] www.twitter.com/starfocus www.twitter.com/nwf www.facebook.com/nationalwildlife

Danielle Brigida

[email_address]

www.twitter.com/starfocus

www.twitter.com/nwf

www.facebook.com/nationalwildlife